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CAP Social Casino Webinar
 

CAP Social Casino Webinar

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In this CAP webinar recording, social casino experts Dan Berger of Blitzoo and Rachel Lazar of DoubleDown Interactive explain the social casino niche and what it means for you as an affiliate.

In this CAP webinar recording, social casino experts Dan Berger of Blitzoo and Rachel Lazar of DoubleDown Interactive explain the social casino niche and what it means for you as an affiliate.

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    CAP Social Casino Webinar CAP Social Casino Webinar Presentation Transcript

    • TUESDAY - JUNE 25, 2013 LIVE WEBINAR How To Capitalize on the Hot New Social Casino Niche
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Webinar Sponsored By: Visit Affiliate Revenue
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Dan Berger Director of Strategy & Analytics Blitzoo Email: dberger@blitzoo.com Website: http://www.blitzoo.com/
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Rachel Lazar Director of Consumer Marketing DoubleDown Interactive Email: Rachel.Lazar@igt.com Website: http://www.igt.com/
    • Webinar: How To Capitalize on the Hot New Social Casino Niche What are ‘Social Casino’ games?  Low stress source of entertainment, not profit  No real money cashouts  Players can use real money to purchase additional credits and virtual goods
    • Webinar: How To Capitalize on the Hot New Social Casino Niche How big is the market?  100s of social casino games currently in the marketplace  Estimated $1.6B in annual revenue (vs ~$30B online real-money)  130M players per month (vs ~30M online real money)
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Who plays these games? - Core demo is older female -
    • Webinar: How To Capitalize on the Hot New Social Casino Niche How do player revenues compare to real-money?  Social Gaming is a volume business  Much larger player pool than real- money, but much less revenue per player  Only 2% of installs will ever spend real money (vs 70%+ real money)Social Casino Real Money Daily Revenue per Player $0.05 $10.00
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Conversion 1000 Players Install 20 Will Spend $75 - $150 LTV From 1K installs, will yield ~ $2K in operator revenue SOCIAL CASINO 1000 Players Install 750 Will Spend $800 LTV From 1K installs, will yield ~ $600K in operator revenue REAL MONEY ONLINE CASINO
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Growth Smartphone penetration and Facebook growing channels 0% 10% 20% 30% 40% 50% 60% 2011 2012 2013 2014 2015 2016 2017 GLOBAL SMARTPHONE PENETRATION 0% 5% 10% 15% 20% 25% 30% 2011 2012 2013 2014 2015 2016 2017 GLOBAL FACEBOOK PENETRATION
    • Webinar: How To Capitalize on the Hot New Social Casino Niche The Future  Blurring of lines and player migration to real-money where regulations permit  More maturity in targeted player acquisition and valuation  Opportunity for affiliates to establish early leader position and innovate Social Casino: 800M players Online Casino: 50M players Affiliates
    • Webinar: How To Capitalize on the Hot New Social Casino Niche DoubleDown Casino Overview  #2 Top Grossing App on Facebook’s App Center  #4 Game overall on Facebook  5-bar Commission Junction Advertiser  DoubleDown Casino Player Data  1.7 Million Daily Players (DAUs)  6 Million Monthly Players (MAUs)  Over 40 Slot Games 3 Kinds of Poker (Weekly Tournaments)  3 Kinds of GameKing’s Video Poker ™  Bingo  Blackjack and Roulette (multi-player)
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Affiliate Benefits  Tap into one of the fastest growing online categories ($2.1B for the WW Social Casino Market alone)  Gain early learnings  Leverage best practices from other categories to acquire new online gamers  Casino affiliates can position themselves for success if online gambling becomes legal  Global opportunity  Multi-platform opportunity  Mainstream appeal  Substantial budgets available
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Marketing Channels Display  On & Off Facebook SEM  Archaic restrictions tying social gaming to gambling Incent  High volume, lower revenue Email  Targeted mails & newsletters Coupons/Deals  Lower volume, strong monetization Affiliates  All of the above
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Conversion Rates CR can vary drastically depending upon:  Platform  Creative/messaging  Channel  Targeting The highest conversion rates for social games come from Facebook display ads – keeping them on canvas (were 30% in the early days).
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Creatives
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Player Value & Retention  Low payer-to-player ratio presents challenges  Must find acquisition channels that deliver revenue  Highly fragmented category  New players continue to enter the market  No/low switching cost increases importance of retention efforts  Must have multi-channel approach  Use FB tools for granular segmentation  Leverage email  Constantly test & innovate
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Get Started in Social Gaming The market has changed drastically over just the past year  New market entrants used to pop-up frequently and gain market share  Challenging for small players to jump in and scale  Players may be willing to try something new but not necessarily to come back and play  Market is maturing and players have become more particular about their games and experience  Our players find it important to play the games they see on the casino floor (IGT brands)  Players expect a lot of great, new games released frequently (content continues to be king)  Must have significant marketing horsepower to scale acquisition and retention efforts  Segmentation is key to understand payers vs. active players vs. lapsed players and structure initiatives accordingly
    • Webinar: How To Capitalize on the Hot New Social Casino Niche Q & A Session Please take this time to submit questions for Dan & Rachel
    • Webinar: How To Capitalize on the Hot New Social Casino Niche THANK YOU!