Strategic management of web based technology

Strategic Management of Web based technology Christopher John Peat

1: Background / Rationale / Motivation
Experienced as web developer and designer on numerous projects
Current employment revolves around using ecommerce as a competitive advantage
Interested in tangible benefits web projects provide business
Curious to see where it all may lead too...
Christopher John Peat // London South Bank University // 2009

2: Research Methods
Literature Review
Journals
Case study current 2+ year web project
Interview stakeholders at work
Focus Group of board at work to ascertain benefits
Questionnaire similar organisations
Benchmark outcomes

3: Research Questions
Can web based technologies increase market penetration?
Can web based technologies create a sustainable advantage
Does the low barrier of entry pose a threat to existing leaders?
Is there a tangible benefit achievable in the long term?

4: Data Sources
Peers
Journals
IT
Web 1.0
Web 2.0
Clients
Peers
Current Project
Christopher John Peat // London South Bank University // 2009 me peers work clients journals 1990’s 2000’s

5: Summary
The dissertation aims to explore the management issues regarding the use of Web based technologies
There has been substantial research in the use of IT in the 90’s, closed and open source systems in the early 00’s and this looks to look at the NOW!

6: Questions
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(translated to English: “ any questions? ” )

Strategic management of web based technology

by binarydesigner on Aug 14, 2011

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Strategic management of web based technology — Presentation Transcript