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Ecommerce
ECOMMERCE AND PHYSICAL COMMERCE                     COMMERCE     ELECTRONIC COMMERCE        PHYSICAL / TRADITIONAL        ...
DefinitionElectronic commerce, commonly known as e-commerce, eCommerce or e- comm, refers to the buying and selling of pr...
E-commerce involves digitally enabled commercial transactions between and among organizations and individualsDigitally e...
DIGITAL PHENOMENONthe drivers of e commerceData networksIntense competitionGlobalizationInformation ageTechnologiesA...
Eight unique features of E commerceUbiquityGlobal reachUniversal standardsRichnessInteractivityInformation densityP...
3 TIER TECHNICAL MODEL FOR AN E-COMMERCE                 SERVER   BACKEND   CLIENT SIDE                 SYSTEM    SYSTEM
Difference betweenEcommerce and E business
ECOMMERCE SCENARIOSRETAILINGSERVICINGPUBLISHINGSUPPLYCHAIN MANAGEMENT
ADVANTAGES OF ECOMMERCE   24 * 7 OPERATION   GLOBAL REACH   COST OF ACQUIRING,SERVING AND RETAINING CUSTOMERS   AN EXT...
DISADVANTAGESCOST FACTORPERISHABLE ITEMSDIFFICULT TO CALCULATE ROI
ECOMMERCE OPPORTUNITIESFINANCIAL SERVICESSTOCK TRADINGBANKINGLEGAL AND PROFESSIONAL SERVICESTOUR AND TRAVELSHEALTHCARE
TRANSITION TO E COMMERCE ININDIA          YEAR     TOTAL ECOMMERCE                 TRANSACTIONS (Rs in Cr)   1998-1999    ...
4000035000300002500020000                              subscriber15000                               user100005000   0    ...
E TRANSITION CHALLENGES FOR INDIANCORPORATESINTERNAL RESISTING ISSUES   Bureaucratic wrangles   Cultural changes   Not...
MYTHS ABOUT ECOMMERCE DEVELOPMENT ANDIMPLEMENTATIONMYTH 1:   Ecommerce is about developing web pagesMYTH 2:   The succ...
Revenue ModelsAdvertising revenue modelSubscription revenue modelTransaction fee revenue modelSales revenue modelAffi...
Summary of E business transaction             modelsMODEL   DESCRIPTION                       EXAMPLESB2C     Sells produc...
How B2C works ?                                    Searches for a   Customer identifies                                   ...
Steps for B2B transactions Review catalog Identify specifications Define requirements Post request for proposals(REP)...
Consumer-2-ConsumerWith C2C ebusiness model ,consumer sell directly to other consumers via online classified ads and auct...
Consumer-2-Business(C2B)Called as reverse auction or demand collection model,enables buyers to name their own price for s...
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Ecommerce

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Transcript of "Ecommerce"

  1. 1. Ecommerce
  2. 2. ECOMMERCE AND PHYSICAL COMMERCE COMMERCE ELECTRONIC COMMERCE PHYSICAL / TRADITIONAL COMMERCE INTERNET COMMERCE BUSINESS FOCUSSED CONSUMER FOCUSSED ECOMMERCE ECOMMERCE
  3. 3. DefinitionElectronic commerce, commonly known as e-commerce, eCommerce or e- comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks.Can be defined as any form of business transaction in which the parties interact electronically
  4. 4. E-commerce involves digitally enabled commercial transactions between and among organizations and individualsDigitally enabled transactions include all transactions mediated by digital technology Commercial transactions involve the exchange of value across organizational or individual boundaries in return for products or services
  5. 5. DIGITAL PHENOMENONthe drivers of e commerceData networksIntense competitionGlobalizationInformation ageTechnologiesAutomationLow cost high quality products/services
  6. 6. Eight unique features of E commerceUbiquityGlobal reachUniversal standardsRichnessInteractivityInformation densityPersonalization/CustomizationSocial Technology
  7. 7. 3 TIER TECHNICAL MODEL FOR AN E-COMMERCE SERVER BACKEND CLIENT SIDE SYSTEM SYSTEM
  8. 8. Difference betweenEcommerce and E business
  9. 9. ECOMMERCE SCENARIOSRETAILINGSERVICINGPUBLISHINGSUPPLYCHAIN MANAGEMENT
  10. 10. ADVANTAGES OF ECOMMERCE 24 * 7 OPERATION GLOBAL REACH COST OF ACQUIRING,SERVING AND RETAINING CUSTOMERS AN EXTENDED ENTERPRISE IS EASY TO BUILD DISINTERMEDIATION IMPROVED CUSTOMER SERVICE TO YOUR CLIENTS POWER TO PROVIDE THE BEST OF BOTH THE WORLDS A TECHNOLOGY BASED CUSTOMER INTERFACE THE CUSTOMER CONTROLS THE INTERACTION KNOWLEDGE OF CUSTOMER BEHAVIOUR NETWORK ECONOMICS
  11. 11. DISADVANTAGESCOST FACTORPERISHABLE ITEMSDIFFICULT TO CALCULATE ROI
  12. 12. ECOMMERCE OPPORTUNITIESFINANCIAL SERVICESSTOCK TRADINGBANKINGLEGAL AND PROFESSIONAL SERVICESTOUR AND TRAVELSHEALTHCARE
  13. 13. TRANSITION TO E COMMERCE ININDIA YEAR TOTAL ECOMMERCE TRANSACTIONS (Rs in Cr) 1998-1999 131 1999-2000 450 2000-2002 1400 2006 2300 2007 7000
  14. 14. 4000035000300002500020000 subscriber15000 user100005000 0 1997 1999 2001 2003 2005
  15. 15. E TRANSITION CHALLENGES FOR INDIANCORPORATESINTERNAL RESISTING ISSUES  Bureaucratic wrangles  Cultural changes  Not many are prepared  Lack of skill and trainingEXTERNAL DRIVING FACTORS  Sheer necessity  Big business,the driving factor  Global market  Value for money  No entry barriers  others
  16. 16. MYTHS ABOUT ECOMMERCE DEVELOPMENT ANDIMPLEMENTATIONMYTH 1:  Ecommerce is about developing web pagesMYTH 2:  The successful implementation of ecommerce system relies on web programmersMYTH 3:  Ecommerce project is about translating the traditional business model into an electronic business model
  17. 17. Revenue ModelsAdvertising revenue modelSubscription revenue modelTransaction fee revenue modelSales revenue modelAffiliate revenue model
  18. 18. Summary of E business transaction modelsMODEL DESCRIPTION EXAMPLESB2C Sells products or services Amazon.com,Autobytel.com directly to consumers ,ediets.com,pets.comB2B Sells products or services to Metalsite.com, other business or brings multiple verticalnet.com buyers and sellers together in a SHOP2gether.com central marketplaceB2G Business selling to local,state Igov.com and federal agenciesC2C Consumers sell directly to Ebay.com,infoRocket.com consumers
  19. 19. How B2C works ? Searches for a Customer identifies Selects a vendor Product or services to a need And negotiates a price satisfy the need Receives the product or service Gets service and Makes payment(devilery logistics,inspection warranty claims And acceptance)
  20. 20. Steps for B2B transactions Review catalog Identify specifications Define requirements Post request for proposals(REP) Review vendor reputation Select vendor Fill out puchase orders(PO) send PO to vendor Prepare invoice Make payment Arrange shipment Organize product inspection and reception
  21. 21. Consumer-2-ConsumerWith C2C ebusiness model ,consumer sell directly to other consumers via online classified ads and auctions,or b selling personal services or expertise onlineEg consumers selling directly to consumers are ebay.com (auction) and TraderOnline.com,InfoRocket.com
  22. 22. Consumer-2-Business(C2B)Called as reverse auction or demand collection model,enables buyers to name their own price for specific good or srvice enerating demand.The website collects the “demand bids” and then offers the bids to the participating sellersReverseAuction.com,pricline.com are examples of C2B ebusiness models
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