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Beta core module 2.4 social v3

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  • 1. Deep dive into socialJune 2012 www.kitcattnohrdigitas.com
  • 2. HOW HAS TECHNOLOGY CHANGEDEverything everywhere
  • 3. CONNECTIVITY Our API clients
  • 4. HOW TO THINK ABOUT SOCIAL MEDIA It’s millions of people communicating It’s tools and functionality
  • 5. Tools
  • 6. SOCIAL LOGIN
  • 7. SOCIAL TOOLSLike button Comment widgets Activity feedFacepile Live stream Recommendationshttps://developers.facebook.com/docs/plugins/
  • 8. SOCIAL SEATING PLAN
  • 9. GET SATISFACTION Customer engagement and feedback. https://getsatisfaction.com
  • 10. What about……
  • 11. WHAT IS A FACEBOOK PAGEhttp://www.facebook.com/NissanUK
  • 12. WHAT’S A FACEBOOK APP Your custom website
  • 13. TOOLS FOR APPSLike button Comment widgets Activity feedFacepile Live stream Recommendationshttps://developers.facebook.com/docs/plugins/
  • 14. LIKE MY APP?Get likes though appsGet permission to users profile Open access Access with permission Facebook ID Email Wall posts Name Birthday Photos Gender Friends Locale Inbox Profile picture Check-inshttp://developers.facebook.com/docs/reference/api/user/
  • 15. FACEBOOK CONNECTLink in with friendsShare playlistsRecommend tracksPosting to news tickerhttp://www.spotify.com/uk/about/social
  • 16. YOUR WALL
  • 17. MANAGING YOUR PAGECommunity manager:• Add relevant content • Images • Videos • Messages • Questions• Deal with issues on the wall• Needs support of the businessStrategic & content plan• Develop a content plan• Have a consistent approach• Augment the experience by campaigns
  • 18. YOUR BRANDS WALL ACTIVITYYour Wall ALGORITHM PAYYour Fans
  • 19. YOUR BRANDS WALL ACTIVITYTheir Friend
  • 20. FACEBOOK INSIGHTSUser demographics
  • 21. HOWEVER….http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg
  • 22. REVIEWS
  • 23. REEVOO http://www.reevoo.com/ http://shopping.reevoo.com/
  • 24. SHOP SOCIALLYhttp://shopsocially.com/retailers/how-it-works.html
  • 25. SOCIAL NETWORKS FOR KIDS
  • 26. SOCIAL NETWORKS FOR FOOD
  • 27. YOUR OWN SOCIAL NETWORKhttp://uk.ning.com/http://www.salesforce.com/chatter/overview/http://buddypress.org/
  • 28. SOME OTHERS
  • 29. TWITTERKey elements 140 characters @mention #hashtag Reply Retweethttps://twitter.com/#!/search-home
  • 30. TWITTER FOR BRANDSWhat can brands doCommunicate:• Directly• Immediately• PublicallyPromote TweetsListen
  • 31. PINTERESThttp://pinterest.com/TopmanUK/
  • 32. MANAGEMENT AND LISTENING
  • 33. Social Content Management Social CMS Your site
  • 34. MANAGING YOUR PRESENCEWhat do they do• Publish to all platforms from one place• Manage Tweets, You Tube and Facebook wall posts• Out of the box Facebook App functionality• Video publishing• Multi platform• Tracking and insightshttp://www.buddymedia.com/http://www.thismoment.com/http://www.contextoptional.com/
  • 35. LISTENING TOOLSWhy?Externally• Customer insight / zeitgeist• Find detractors and promoters• Research competitors• Identify problems earlyInternally http://www.radian6.com//• What works and what doesn’t• Who is responding• Reach
  • 36. LISTENING TOOLS
  • 37. THE FUTURE
  • 38. THE FUTURE http://zeebox.com/uk/
  • 39. OTHER PREDICTIONSSites will become more socialMore personalised user experiencesMore interconnection of servicesIncreasing use of better listening toolsCross platform as standardBrands will never take over social media
  • 40. TEN THINGS TO TAKE AWAY1. Fans and followers need to be engaged by your content2. Many more people will see your wall posts than visit your Facebook page3. Consider social content management and listening tools4. Plan and design for multi-platform devices5. Look at your digital presence holistically6. Find creative uses of social features7. Give users a reason to share, discuss or engage8. Have a reason for using the latest trend9. Look out for social functionality& finally: It’s just tools, functionality and millions of people
  • 41. Thank you www.kitcattnohrdigitas.com