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Chamber Live - Social Media Bootcamp Each Thursday in August at 7:30 a.m. Twitter 101 – August 6LinkedIn 101 – August 13Facebook for Business – August 20Developing a social media strategy – August 27

Social Media DefinedInternet-Based Tools For Sharing & Discussing Information AmongHuman Beings.

Social Media Landscape

Social Media StrategyThe Old Way Shout!

The Shout Method

Old Marketing FunnelSource: Forrester Research

Social Media StrategyThe New Way Listen

Facilitate the Conversation

New Marketing Funnel

Social Media StrategyIt’s Happening Whether you Participate or Not

Social Media StrategySocial MediaUsers & Marketing Spending

Social Technographics LadderSource: Forrester Research

Social Technographics Ladder

Projected Marketing Spending

Benefits of using Social Media

Social Media StrategyDevelop aSocial Media Strategy

Harnessing “People Streams”

DiscoveryGoals & ObjectivesEngagementMonitoring & MeasurementFollow these steps

DiscoveryCustomersCompetitorsBrandInfluencers

Your Customers Where are they on the social ladder?What social platforms are they using?What are they using social media to do?

Your Competitors Are they using social media for business?What are they doing good/bad?Look outside direct competitors Out of market with similarities Brands you admire Industry leaders Are there untapped opportunities?

Your Brand What is the current perception of your brand online? Are there negative comments?Are there opportunities to connect? Are your employees active in the social media space? If so, are they representing the brand?

Socialmention.com

Search.Twitter.Com

Facebook Search

Social Media StrategyGoals & Objectives

Social Media StrategyWhat do you want to accomplish?

Just a few Social Media objectives:Improve internal communicationChange perceptionCustomer serviceGenerate leadsBuild awarenessThought leadershipNew ideas (crowdsource)Reach a new audienceResearch & market intelligenceNOT: “because everyone else is”, “we need a Facebook page”, “it’s cheap”, etc.

Target a Niche Audience | Hi-Point

Idea Development | MyStarbucksIdea.com

Internal Communication | Blue Shirt Nation

Customer Service | Twelp Force

Ask Yourself Tough Questions Will you allow employees to utilize social media? Do you need a internal social media policy? Who in the company will be responsible? How will this incorporate into your daily routine? How will you handle negativity? Are you willing to take risks? If so, how much? How will you measure the results?

Will you allow employees to utilize social media?

Do you need a internal social media policy?

Who in the company will be responsible?

How will this incorporate into your daily routine?

How will you handle negativity?

Are you willing to take risks? If so, how much?

How will you measure the results?

Is your culture ready for social media?

Integrated Social Media

Social Media StrategyMonitor & MeasureA Key Step

Tweetbeep | Twitter Alerts for Email

SocialMention.com | Email Alerts

Track Clicks with Bit.ly

Google Analytics

Measurement Think Return on Engagement!CommentsUser uploadsReviewsFacebook “Like This”Retweets Make minor adjustments as you go Think long-term!

Think Return on Engagement!

Comments

User uploads

Reviews

Facebook “Like This”

Retweets

Make minor adjustments as you go

Think long-term!

Questions?Billy Fischer | bfischer@oxiem.com| 937.408.2133Twitter.com/billyfischerFacebook.com/billyfischer linkedin.com/in/billyfischer