Data Driven: The Ancestry.com Journey to Self-Service
Analytics
Bill Yetman – VP Engineering
Adam Davis – Data Visualizati...
Agenda
I. Our Story
II. Challenges & Solutions
III. Successes
IV. Future Opportunities
Our Story
Tableau’s Role in the Ancestry Data Strategy
3
Traditional BI Tool Challenges
● Dashboarding Bottleneck
● Team of 3
● Analysts wouldn’t use it
● Steep learning curve
4
The Search for a Self Service
Tool
● Executive Challenge to become a Data Driven Org
● Needed to move quicker with discove...
Self Service Options Explored
● Microstrategy Visual Insight
- Training
- Workshops
● Microsoft BI POC
- Power Pivot
- Pow...
Tableau Evaluation Findings
● 2 Weeks
● 120 Views created
● Excel users were quickest adopters
● Prizes Awarded
● Most Col...
Challenges & Solutions
Overcoming the challenges of a self service model
8
Adoption Explodes
● In 9 Months
● 100 Desktop Licenses
● CPU Server License (Access for Everyone)
● 820 Views
● 250 Workbo...
How do you avoid the
“Wild West” of reporting?
10
Approved Reports Portal
11
Successes
Wins with Tableau
12
PR Mother’s Day Campaign
● Featured in news Articles
● Wall Street Journal
● Washington Post
● Time.com
● NY Daily News
● ...
PR Mother’s Day Campaign (cont.)
14
A/B Testing Team
● Self Service at work
● 40 requests to analytics for A/B test
analysis in 2014
● Received 3 to date
● Bu...
Future Opportunities
What’s Next
16
Vision for the Future
● Hadoop & Hive
● Data exploration
● Data Dictionary
● Additional departments in organization
17
Questions?
Thank you
Bill Yetman, byetman@ancestry.com
Adam Davis, adam.davis@ancestry.com
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Tableau Lunch and Learn in SLC on 6-10-2014 (Bill Yetman and Adam Davis)

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Short presentation on how Ancestry came to use Tableau for visualization of our data.

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Tableau Lunch and Learn in SLC on 6-10-2014 (Bill Yetman and Adam Davis)

  1. 1. Data Driven: The Ancestry.com Journey to Self-Service Analytics Bill Yetman – VP Engineering Adam Davis – Data Visualization Team Lead Salt Lake City | 10 June, 2014 | 11:00 - 1:00PM MDT
  2. 2. Agenda I. Our Story II. Challenges & Solutions III. Successes IV. Future Opportunities
  3. 3. Our Story Tableau’s Role in the Ancestry Data Strategy 3
  4. 4. Traditional BI Tool Challenges ● Dashboarding Bottleneck ● Team of 3 ● Analysts wouldn’t use it ● Steep learning curve 4
  5. 5. The Search for a Self Service Tool ● Executive Challenge to become a Data Driven Org ● Needed to move quicker with discovering and sharing insights 5
  6. 6. Self Service Options Explored ● Microstrategy Visual Insight - Training - Workshops ● Microsoft BI POC - Power Pivot - Power View ● Tableau Evaluation - 2 Week - 30 Desktop users 6
  7. 7. Tableau Evaluation Findings ● 2 Weeks ● 120 Views created ● Excel users were quickest adopters ● Prizes Awarded ● Most Colorful 7
  8. 8. Challenges & Solutions Overcoming the challenges of a self service model 8
  9. 9. Adoption Explodes ● In 9 Months ● 100 Desktop Licenses ● CPU Server License (Access for Everyone) ● 820 Views ● 250 Workbooks ● Went from struggling with BI tool user adoption to everyone wants to use it. 9
  10. 10. How do you avoid the “Wild West” of reporting? 10
  11. 11. Approved Reports Portal 11
  12. 12. Successes Wins with Tableau 12
  13. 13. PR Mother’s Day Campaign ● Featured in news Articles ● Wall Street Journal ● Washington Post ● Time.com ● NY Daily News ● Featured as Viz of the Day on Tableau Public ● Bullet one or paragraph heading ● Paragraph 2 contains first bullet point - Paragraph 3 contains secondary bullet 13
  14. 14. PR Mother’s Day Campaign (cont.) 14
  15. 15. A/B Testing Team ● Self Service at work ● 40 requests to analytics for A/B test analysis in 2014 ● Received 3 to date ● Built a dashboard in 3 days w/ Tableau Desktop ● Bullet one or paragraph heading ● Paragraph 2 contains first bullet point - Paragraph 3 contains secondary bullet 15
  16. 16. Future Opportunities What’s Next 16
  17. 17. Vision for the Future ● Hadoop & Hive ● Data exploration ● Data Dictionary ● Additional departments in organization 17
  18. 18. Questions?
  19. 19. Thank you Bill Yetman, byetman@ancestry.com Adam Davis, adam.davis@ancestry.com
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