Should I Go Mobile? Am I Cool Enough?

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Presentation Given at the AIIM Social Business Conference September 8 2011.

topic: the mobile shift

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  • 4 billion mobile phones Stat and mobile web cite: Sarah Kessler, March 23, 2011, “Mobile by the numbers [infographic]” http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/Quote cite: Robert Lee Hotz, “The Really Smart Phone”, April 23, 2011, WSJ http://online.wsj.com/article/SB10001424052748704547604576263261679848814.html_Switch pace & graph cite: Switching rates for US smartphone users suggest 50% penetration by August 2012, July 9, 2011 http://www.asymco.com/?s=smartphone&submit=Go
  • Sales Forecast: 65 Million tablets in 2011Infographic Cite: 9 Aug, 2011, Mashable Article. Infographic by GIST (owned by RIM), Tablet data by iPass based on survey of more than 3500 employees across 1100 enterprises around the world.http://mashable.com/2011/08/09/mobile-workers-infographic/
  • Lukas Blakk, Release Engineer for Mizilla. “Thoughts on cultivating an everyone is remote attitude” June 14, 2011, http://crashopensource.blogspot.com/2011/06/thoughts-on-everyone-is-remote-attitude.html
  • Cite: Dave Olsen, “Developing a progressive mobile strategy”, July 2011, Creative Commons Attribution, Non Commercial, Share Alike: http://www.slideshare.net/dmolsenwvu/developing-a-progressive-mobile-strategyCite: Stephen Wellman, April 11, 2007, “Google Lays Out Its Mobile User Experience Strategy”, InformationWeek, http://informationweek.com/blog/main/archives/2007/04/google_lays_out.htmlCite: Google Conversion Room Blog, March 21, 2011, “Part 1: Mobile website optimization – 5 considerations when prioritizing content” http://conversionroom.blogspot.com/2011/03/part-1-mobile-website-optimisation-5.htmlImage Cite: Flicker User: frontiersofinteraction creative commons attributionhttp://www.flickr.com/photos/frontiersofinteraction/5592202919/sizes/l/in/set-72157626310770775/
  • Cite: Dave Olsen, “Developing a progressive mobile strategy”, July 2011, Creative Commons Attribution, Non Commercial, Share Alike: http://www.slideshare.net/dmolsenwvu/developing-a-progressive-mobile-strategyCite: Stephen Wellman, April 11, 2007, “Google Lays Out Its Mobile User Experience Strategy”, InformationWeek, http://informationweek.com/blog/main/archives/2007/04/google_lays_out.htmlCite: Google Conversion Room Blog, March 21, 2011, “Part 1: Mobile website optimization – 5 considerations when prioritizing content” http://conversionroom.blogspot.com/2011/03/part-1-mobile-website-optimisation-5.htmlImage Cite: http://www.flickr.com/photos/conferencebasics/4196002348/sizes/l/in/photostream/Creative Commons Attribution Conference Basics
  • Cite: Dave Olsen, “Developing a progressive mobile strategy”, July 2011, Creative Commons Attribution, Non Commercial, Share Alike: http://www.slideshare.net/dmolsenwvu/developing-a-progressive-mobile-strategyCite: Stephen Wellman, April 11, 2007, “Google Lays Out Its Mobile User Experience Strategy”, InformationWeek, http://informationweek.com/blog/main/archives/2007/04/google_lays_out.htmlImage cite: Flicker User: frontiersofinteraction creative commons attributionhttp://www.flickr.com/photos/frontiersofinteraction/5592800834/sizes/l/in/set-72157626310770775/Cite: Google Conversion Room Blog, March 21, 2011, “Part 1: Mobile website optimization – 5 considerations when prioritizing content” http://conversionroom.blogspot.com/2011/03/part-1-mobile-website-optimisation-5.html
  • Cite: The Mobile Movement Study, Google/Ipsos OTX Media CT, April 2011, http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdfGoogle Conversion Room Blog, March 21, 2011, “Part 1: Mobile website optimization – 5 considerations when prioritizing content” http://conversionroom.blogspot.com/2011/03/part-1-mobile-website-optimisation-5.html
  • cite: Mobile content: the return of shovelware? Erin scime, april 16, 2010. http://www.slideshare.net/lakeeffect78/mobile-content-the-return-of-shovelware-presented-at-the-stc-france-content-strategy-forum-2010-erin-scime
  • Michael Brenner, B2B marketing Insider, June 9, 2011, “Will Content Strategy Save Marketing?”, http://www.b2bmarketinginsider.com/content-marketing/will-content-strategy-save-marketingB&N book shop exampleSearch, See, Buy.Quick & Convenient b/c info already stored.Mobile Flips Traditional Content Strategy On Its Head Map specific content assets to phases of the consumption cycle Map user personas to their unique consumption cycle Track the users, needs and cycle Deliver only that information to the people only in that phase Keep it consistent, convenient & consumable
  • Cite: TechJournal South, companionLink Software, Aug 9, 2011, “Infographic: History of Mobile Productivity shows is started way back in the 1970s”, http://www.techjournalsouth.com/2011/08/infographic-history-of-mobile-productivity-shows-it-started-way-back-in-the-1970s/
  • Cite:Chris Crum, 25 Feb, 2010, “Consumer Demographics and their wireless devices”, WebProNews, http://www.webpronews.com/consumer-demographics-and-their-wireless-devices-2010-02
  • Big uptake in 25-44 year old demographic.Data Citation: Nate Riggs, July 27, 2011 “6 things to know about using qr codes in content marketing” , CMI, http://www.contentmarketinginstitute.com/2011/07/using-qr-codes-in-content-marketing/Images:Injection Molding Machine: http://www.berkeleysg.com/wp-content/uploads/2011/04/injection-molding-machine1.jpgEye Care & Tires flyer: Billy Cripe
  • Flicker User: by Koshyk , creative commons attributionhttp://www.flickr.com/photos/kkoshy/4334413228/sizes/l/in/photostream/
  • Cite: Sameer Patel, “Device Ubiquity at work and play: are We Ready?”, 10 Aug, 2011, Pretzel Logic, http://www.pretzellogic.org/blog/2011/08/10/device-ubiquity-at-work-and-play-are-we-ready/Graphic Used with permission
  • Flicker User: by Photography By CalvinCropley creative commons attribution,http://www.flickr.com/photos/photographybycalvincropley/3848886072/sizes/l/in/photostream/
  • Image Cite: http://briefmobile.com/images/articles/googlenavigation.jpg
  • http://www.bloomthink.comBilly.cripe@bloomthink.comhttp://twitter.com/#!/billycripe
  • Should I Go Mobile? Am I Cool Enough?

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    24. 24. Citations & Credits<br />Slide 3: 4 billion mobile phones Stat and mobile web cite: Sarah Kessler, March 23, 2011, “Mobile by the numbers [infographic]” http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/ Quote cite: Robert Lee Hotz, “The Really Smart Phone”, April 23, 2011, WSJ http://online.wsj.com/article/SB10001424052748704547604576263261679848814.html_ Switch pace & graph cite: Switching rates for US smartphone users suggest 50% penetration by August 2012, July 9, 2011 http://www.asymco.com/?s=smartphone&submit=Go<br />Slide 4: Infographic Cite: 9 Aug, 2011, Mashable Article. Infographic by GIST (owned by RIM) http://mashable.com/2011/08/09/mobile-workers-infographic/<br />Slide 5: Lukas Blakk, Release Engineer for Mizilla. “Thoughts on cultivating an everyone is remote attitude” June 14, 2011, http://crashopensource.blogspot.com/2011/06/thoughts-on-everyone-is-remote-attitude.html<br />Slide 8 cite: Dave Olsen, “Developing a progressive mobile strategy”, July 2011, Creative Commons Attribution, Non Commercial, Share Alike: http://www.slideshare.net/dmolsenwvu/developing-a-progressive-mobile-strategy. Cite: Stephen Wellman, April 11, 2007, “Google Lays Out Its Mobile User Experience Strategy”, InformationWeek, http://informationweek.com/blog/main/archives/2007/04/google_lays_out.html Image Cite: Flicker User: frontiersofinteraction creative commons attribution http://www.flickr.com/photos/frontiersofinteraction/5592202919/sizes/l/in/set-72157626310770775/<br />Slide 9: Cite: Dave Olsen, “Developing a progressive mobile strategy”, July 2011, Creative Commons Attribution, Non Commercial, Share Alike: http://www.slideshare.net/dmolsenwvu/developing-a-progressive-mobile-strategy. Cite: Stephen Wellman, April 11, 2007, “Google Lays Out Its Mobile User Experience Strategy”, InformationWeek, http://informationweek.com/blog/main/archives/2007/04/google_lays_out.htm Image Cite: http://www.flickr.com/photos/conferencebasics/4196002348/sizes/l/in/photostream/ Creative Commons Attribution Conference Basics<br />Slide 10: Cite: Dave Olsen, “Developing a progressive mobile strategy”, July 2011, Creative Commons Attribution, Non Commercial, Share Alike: http://www.slideshare.net/dmolsenwvu/developing-a-progressive-mobile-strategy. Cite: Stephen Wellman, April 11, 2007, “Google Lays Out Its Mobile User Experience Strategy”, InformationWeek, http://informationweek.com/blog/main/archives/2007/04/google_lays_out.htm Image Cite: Flicker User: frontiersofinteraction creative commons attribution http://www.flickr.com/photos/frontiersofinteraction/5592800834/sizes/l/in/set-72157626310770775/<br />Slide 11: Cite: The Mobile Movement Study, Google/Ipsos OTX Media CT, April 2011, http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf AND Google Conversion Room Blog, March 21, 2011, “Part 1: Mobile website optimization – 5 considerations when prioritizing content” http://conversionroom.blogspot.com/2011/03/part-1-mobile-website-optimisation-5.html<br />
    25. 25. Citations & Credits<br />Slide 12: cite: Mobile content: the return of shovelware? Erin scime, april 16, 2010. http://www.slideshare.net/lakeeffect78/mobile-content-the-return-of-shovelware-presented-at-the-stc-france-content-strategy-forum-2010-erin-scime<br />Slide 13:Michael Brenner, B2B marketing Insider, June 9, 2011, “Will Content Strategy Save Marketing?”, http://www.b2bmarketinginsider.com/content-marketing/will-content-strategy-save-marketing<br />Slide 14: Cite: TechJournal South, companionLink Software, Aug 9, 2011, “Infographic: History of Mobile Productivity shows is started way back in the 1970s”, http://www.techjournalsouth.com/2011/08/infographic-history-of-mobile-productivity-shows-it-started-way-back-in-the-1970s/<br />Slide 15: Cite:Chris Crum, 25 Feb, 2010, “Consumer Demographics and their wireless devices”, WebProNews, http://www.webpronews.com/consumer-demographics-and-their-wireless-devices-2010-02<br />Slide 17: Big uptake in 25-44 year old demographic. Data Citation: Nate Riggs, July 27, 2011 “6 things to know about using qr codes in content marketing” , CMI, http://www.contentmarketinginstitute.com/2011/07/using-qr-codes-in-content-marketing/Images: Injection Molding Machine: http://www.berkeleysg.com/wp-content/uploads/2011/04/injection-molding-machine1.jpg Eye Care & Tires flyer: Billy Cripe<br />Side 18: Image Cite: Flicker User: by Koshyk , creative commons attribution http://www.flickr.com/photos/kkoshy/4334413228/sizes/l/in/photostream/<br />Slide 19: Cite: Sameer Patel, “Device Ubiquity at work and play: are We Ready?”, 10 Aug, 2011, Pretzel Logic, http://www.pretzellogic.org/blog/2011/08/10/device-ubiquity-at-work-and-play-are-we-ready/<br />Slide 21: Image Cite Flicker User: by Photography By CalvinCropley creative commons attribution, <br />http://www.flickr.com/photos/photographybycalvincropley/3848886072/sizes/l/in/photostream/<br />Slide 22: Image Cite: Image Cite: http://briefmobile.com/images/articles/googlenavigation.jpg<br />

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