Reshaping Your Business With Web2.0

September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle

Traditional Models Haven’t Changed

Established in 1914

All Good Ideas

Come

From

The

Top

Traditional Models Haven’t Changed… (Except, We’ve Changed…)

The Enterprise Today Essential Knowledge Hidden in Pockets HR Services Mftg. Finance Sales Raw Materials Retail

Web 2.0: Tap into key knowledge & passion of every employee

Employees are organized hierarchically…

But work through social networks

What is the Activity Graph?

Central repository for actions collected by enterprise applications

Users and the enterprise content with which they interact are nodes

The actions themselves are directed edges

Web 2.0 Know Your Audience

Wii & WOW generation: Net Natives

Sometimes to always connected

Sometimes to always connected

Toyota Motor Corporation

Before Toyota

Assembly lines moved lots of stock from one location to another

Extremely costly

Required great coordination from one location to another

Toyota Production System Best Quality – Lowest Cost – Shortest Lead Time – Best Safety – High Morale

Just-In-Time

Right Part, right amount, right time

Take time

Continuous flow

Pull system

Quick Changeover

Integrated Logistics

Jidoka

Built-in quality

Automatic stops

Person-machine separation

Error proofing

In-station quality control

Operational Stability Total Productive Maintenance Kaizen Highly Motivated People

It’s not about talking at …

It’s not about talking to …

It’s about talking with …

ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …

With Enterprise 2.0…

ME becomes WE

With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …

relax. you are not alone

Control Collaborators Community Connected Creative Cool Conversation Communicate Channel Consumer 2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable Crowd

Personalization and communicating with your target clients with relevance is one of the most important and revolutionary features of the web 2.0. … - Product Marketing Manager at Al-Faris Information Technology (AFIT) From my point of view, it feels very natural to use the Web 2.0 tools, but what's more important to me is to stay on top of the latest tools to keep the effectiveness and efficiency going up and extending our reach further. -Sr. Manager, International Marketing & Publicity at Nu Image|Millennium Films|First Look Studios Well, I would like to think that blue chip companies may be using web 2.0 technologies for some time - whether efficiently or not it is another question - but SMEs are having troubles with embracing web 2.0 applications. It's so many of those apps. It depends on business you are in whether you want to embrace web 2.0 technologies but sooner or later most of us will have to adapt. They (web 2.0 apps.) make life bit more easier but a little bit more impersonal. -Marketing manager at Poski.com s.r.o. Its been quite good for us. We have been providing Web 2.0 service to our clients. And we use tools like scriptaculous, dojo and others. Its been quite good so far. -Founder & CEO of Dreamajax Technologies Private Limited, Bangalore, India

annotations gadl http://www.flickr.com/photos/gadl/ news stand alexkehr http://www.flickr.com/photos/alexkehr/ crowd f.trainer http://www.flickr.com/photos/fiveoftoast/ monk decadence http://flickr.com/photos/decadence/ monks racoles http://flickr.com/photos/racoles/ flickr social graph cobalt http://flickr.com/photos/cobalt/ lens ben cooper http://flickr.com/photos/cycleologist/ bookshelf the beast http://flickr.com/photos/31847658@N00/ bookshelf, neat chotda http://flickr.com/photos/santos/ Jean Sini • mailto:jean@sini.net • http://www.sini.net/ Billy Cripe • mailto: [email_address] • http://blogs.oracle.com/fusionecm Vince Casarez • mailto: [email_address] •