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Reshaping Your Business With Web2.0
 

Reshaping Your Business With Web2.0

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conversation and presentation by the authors of "Reshaping Your Business With Web 2.0" (McGraw-Hill 2008)

conversation and presentation by the authors of "Reshaping Your Business With Web 2.0" (McGraw-Hill 2008)

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  • This presentation is a slightly modified version of one given by Billy Cripe, Jean Sini and Vince Casarez at Oracle Open World in 2008. It shares the same name as their book, “Reshaping Your Business With Web 2.0” (McGraw-Hill 2008). Find it on Amazon or your favorite reseller.

Reshaping Your Business With Web2.0 Reshaping Your Business With Web2.0 Presentation Transcript

  • September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle
  • Traditional Models Haven’t Changed
    • Established in 1914
    • All Good Ideas
    • Come
    • From
    • The
    • Top
  • Traditional Models Haven’t Changed… (Except, We’ve Changed…)
  • The Enterprise Today Essential Knowledge Hidden in Pockets HR Services Mftg. Finance Sales Raw Materials Retail
  • Web 2.0: Tap into key knowledge & passion of every employee
  • Employees are organized hierarchically…
  • But work through social networks
  • What is the Activity Graph?
    • Central repository for actions collected by enterprise applications
    • Users and the enterprise content with which they interact are nodes
    • The actions themselves are directed edges
  • Web 2.0 Know Your Audience
      • Wii & WOW generation: Net Natives
  •  
  • Web 2.0 Know Your Audience
      • Wii & WOW generation: Net Natives
  •  
  • Web 2.0 Know Your Audience
      • Wii & WOW generation: Net Natives
      • Sometimes to always connected
  • Web 2.0 Know Your Audience
      • Wii & WOW generation: Net Natives
      • Sometimes to always connected
  • Toyota Motor Corporation
    • Before Toyota
      • Assembly lines moved lots of stock from one location to another
      • Extremely costly
      • Required great coordination from one location to another
  • Toyota Production System Best Quality – Lowest Cost – Shortest Lead Time – Best Safety – High Morale
    • Just-In-Time
    • Right Part, right amount, right time
    • Take time
    • Continuous flow
    • Pull system
    • Quick Changeover
    • Integrated Logistics
    • Jidoka
    • Built-in quality
    • Automatic stops
    • Person-machine separation
    • Error proofing
    • In-station quality control
    Operational Stability Total Productive Maintenance Kaizen Highly Motivated People
  •  
  • It’s not about talking at …
  • It’s not about talking to …
  • It’s about talking with …
  • ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …
  • With Enterprise 2.0…
  • ME becomes WE
  • With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …
  •  
  • relax. you are not alone
  • Control Collaborators Community Connected Creative Cool Conversation Communicate Channel Consumer 2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable Crowd
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  • Personalization and communicating with your target clients with relevance is one of the most important and revolutionary features of the web 2.0. … - Product Marketing Manager at Al-Faris Information Technology (AFIT) From my point of view, it feels very natural to use the Web 2.0 tools, but what's more important to me is to stay on top of the latest tools to keep the effectiveness and efficiency going up and extending our reach further. -Sr. Manager, International Marketing & Publicity at Nu Image|Millennium Films|First Look Studios Well, I would like to think that blue chip companies may be using web 2.0 technologies for some time - whether efficiently or not it is another question - but SMEs are having troubles with embracing web 2.0 applications. It's so many of those apps. It depends on business you are in whether you want to embrace web 2.0 technologies but sooner or later most of us will have to adapt. They (web 2.0 apps.) make life bit more easier but a little bit more impersonal. -Marketing manager at Poski.com s.r.o. Its been quite good for us. We have been providing Web 2.0 service to our clients. And we use tools like scriptaculous, dojo and others. Its been quite good so far. -Founder & CEO of Dreamajax Technologies Private Limited, Bangalore, India
  • annotations gadl http://www.flickr.com/photos/gadl/ news stand alexkehr http://www.flickr.com/photos/alexkehr/ crowd f.trainer http://www.flickr.com/photos/fiveoftoast/ monk decadence http://flickr.com/photos/decadence/ monks racoles http://flickr.com/photos/racoles/ flickr social graph cobalt http://flickr.com/photos/cobalt/ lens ben cooper http://flickr.com/photos/cycleologist/ bookshelf the beast http://flickr.com/photos/31847658@N00/ bookshelf, neat chotda http://flickr.com/photos/santos/ Jean Sini • mailto:jean@sini.net • http://www.sini.net/ Billy Cripe • mailto: [email_address] • http://blogs.oracle.com/fusionecm Vince Casarez • mailto: [email_address] •