A new blog is created every second (BBC News)

More than 3,000 new books are published every day

TEENS lead on technology adoption patterns. Young adults want more quality news but report difficulty in getting it. (JupiterResearch, 2007 AssociatePress Report 2008)

Company EMAIL and data production is estimated to be growing at 25 – 30% annually @

By 2010 it’s predicted to double every 72 hours The amount of new technical information is doubling every 2 years …

Think Enterprise 2.0 Is just a Fad?

If MySpace were a country, with 110 million monthly active users , it would be the 11th largest in the world (between Japan and Mexico)

Social Websites are Officially more popular than Porn Time Magazine, Oct 31, 2007

That’s no Fad.

*That’s Generation C. It describes a new kind of wired individual … *Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/

Generation C communicates in a connected environment , conversationally

An Ecology of RELATIONSHIPS & technology

an ecology… or rather a geekology

( HA !)

Generation C has never not been connected …

Generation C currently work for you…

Generation C are fans of the collaborative enterprise

Generation C are WE US OURS ALL OF US the TEAM Partners employees

It’s not about talking at …

It’s not about talking to …

It’s about talking with …

So, how do you create fans of your employees?

Create a Collaborative Enterprise.

( DUH )

How do you do that ?

Buy software.

The End.

No, Really. How do you do that ?

Implement the technology Create an ecosystem Deliver value . to so you can

What does Generation C Value?

Control Collaborators Community Connected Creative Cool Conversation Communicate Channel Consumer 2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable

How does a Generation C ecosystem function?

ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …

With Enterprise 2.0…

ME becomes WE

With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …

What about that technology part?

Is it simply Web 2.0 point solutions in the workplace ?

no

I know! It’s more social networks . It’s FaceBook for the enterprise!

NO

Public Web Technologies Don’t Scale Up or Down or In to Enterprise levels

Enterprises want Platform based Web 2.0 Industry Analysts have found that a platform approach to Enterprise 2.0 solutions from a known enterprise vendor is strongly desired.

Enterprise 2.0 technology is about transforming the way people work with each other and information meeting expectations expanding efficiency technology as enabler

Enterprise 2.0 technology is providing information in CONTEXT Enterprise 2.0 technology is enabling PARTICIPATION

So let’s talk about CONTEXT

We Operate in an Attention Economy …

Users Create Context Socially – the WAY information is presented and delivered ORIGINAL INTENT? WHAT’S THAT?

Distractions are measured in opportunities, revenue, & efficiency LOST

Attention is gained & maintained by presenting information in Context

Attention Yields Participation

So let’s talk about PARTICIPATION

Users PARTICIPATE with each other on INFORMATION presented through SYSTEMS … … E 2.0 allows systems to surface content to users in context …

Users PARTICIPATE with each other on INFORMATION presented through SYSTEMS …

… E 2.0 allows systems to surface content to users in context …

Which gains attention Which stimulates participation Which generates new and better content Which is presented contextually

The Goal of Participation : Tap the enterprise brain Aggregate inputs Precipitate valuable outcomes Enable employees

What does this DO for ME ?

Enterprise 2.0 Platform Enables : The long tail, Increased responsiveness, feedback cycle, idea incubation, interaction platform, rich – context sensitive review Enterprise 2.0 Platform Yields : collaboration, crowd sourcing, prediction markets, collective recommendations, ratings, & classifications

Enterprise 2.0 Platform Enables :

The long tail, Increased responsiveness, feedback cycle, idea incubation, interaction platform, rich – context sensitive review

Enterprise 2.0 Platform Yields :

collaboration, crowd sourcing, prediction markets, collective recommendations, ratings, & classifications

What is doing about this ?

Oracle Enterprise 2.0 Fusing Web 2.0 Technology & Capability applications web collaboration content Enterprise 2.0

Fusing Web 2.0 Technology & Capability

Oracle Enterprise 2.0 With Enterprise Information Systems & Applications applications web collaboration content Enterprise 2.0

With Enterprise Information Systems & Applications

Oracle Enterprise 2.0 On Enterprise class platforms to transform how we work within Enterprise & across Enterprises applications web collaboration content Enterprise 2.0

On Enterprise class platforms to transform how we work within Enterprise & across Enterprises

HOW?

With leading Fusion Middleware Products that foster participation by surfacing information in context to connected users, systems, and assets…

By engaging in the CONVERSATION we call DOING BUSINESS

The Experts Agree… AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008

The Experts Agree…

Oracle Leads Enterprise 2.0 with the First Integrated User Interaction Platform that’s Built for the Enterprise using Key and Emerging Standards and Leveraging the Oracle Platform E 2 O

with the

First Integrated User Interaction Platform

that’s

Built for the Enterprise

using

Key and Emerging

Standards

and

Leveraging the

Oracle

Platform

How does business handle these times ?

Buy software

The End.

(Really)