Enterprise 2.0 - Fad or Future?

Enterprise 2.0 Fad Or Future

Introducing BILLY

BUT WHO IS BILLY

says, “BILLY is employee # 81015” BILLY CRIPE Director ~ E2.0 & ECM Product Management 7500 Flying Cloud Drive phone: +1 952.564.2150 Suite 500 mobile: +1 612.205.3762 Eden Prairie billy.cripe@oracle.com (work) Minnesota 55344 serona@gmail.com (personal)

says, “BILLY is author of this book. You should buy it.”September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle

My mom says, “BILLY is the smartest boy I know.”

My connections say, “…talented and creative “…master in his area of thought leader …” expertise…” “…fun and effective at “…an excellent what he does…” leader…”

My connections say… …well some of what they say shouldn’t be repeated…

says I’m someone worth following (@billycripe)

traffic logs say I’m someone worth reading blogs.oracle.com/fusionecm

So Do

So WHO IS BILLY

My Social Graph increasingly defines who I am

My Social Graph increasingly influences my consumption

My Social Graph increasingly defines my expertise For Example, look at part of my Twitterverse:

If We Focus on Business…

we work socially

but we are organized hierarchically

we create, communicate & consume socially

but we classify, organize, & categorize hierarchically Draft

We work, create, communicate & consume ONE WAY while organizing & using systems designed ANOTHER

why?

we communicate in an increasingly connected environment, conversationally Yet what is the GAP between how we communicate and our connected environment?

it’s a communications- technology Paradigm shift

So what has changed ?

Easier for Everyone

Bigger Pipes

Faster CPU

Easy Scripting & APIs SOAP <xml/> CSS <html>

Ubiquitous Connectivity

good design seduces us with ease, recognition & surprise…

and (if we’re honest)…

it rocks.

The paradigm is an Ecology of RELATIONSHIPS & technology

how?

Enterprise 2.0 technology must provide information in context Enterprise 2.0 technology must enable participation

why?

VALUE IS CREATED BY SCARCITY

But We HAVE So Much!

Abundance OF Connections Information Technique Channels Options Products … Creates Scarcity of Attention…

We Operate in an Attention Economy …

content in Context

Gains attention Which is presented Which stimulates contextually participation Which generates new and better content

:proof

What are you to Do with all this?

vs design for Participation

code for Re-USE

keep information Fresh

expect Change

What is ORACLE doing?

Tapping the Shift Leading the Change Content value multiplier Network effect: agile systems sharing information via ECM Each system brings additional value to all other connected systems Connecting Systems biz proc through SOA integration share info between apps through FMW Self-Service & mashup views via WebCenter BI Reports share structured data between systems Supported & Pre-built Integrations reducing risk & complexity

Red Stack Solutions are built on our E2.0 Platform Oracle Solutions Enterprise 2.0 Platform WebCenter Suite, WebCenter Services Access Unstructured Content Universal Content Management Workflow Business Process Management, BPEL Make Better Decisions Business Intelligence Enterprise Mashups Siebel, E-Business Suite, PeopleSoft, JDE…

Our E2.0 Platform is Coded for Reuse fresh Designed for participation

Enterprise 2.0 is ORACLE Fuse Enterprise 2.0 capabilities in Oracle Technology Across Fusion Middleware, Database and next-generation Collaboration evolution Deliver Enterprise 2.0-enabled Oracle Applications agile Deliver the most complete, open and manageable Enterprise 2.0 platform Oracle WebCenter + Oracle ECM success

So what should YOU do? CLAMPING DOWN locks in LOSS Participate to Educate

flickr social graph cobalt http://flickr.com/photos/cobalt/ Newspaper girl Violater3 http://www.flickr.com/photos/violator3/ Cracks Xochipilli http://www.flickr.com/photos/xochipilli/ Steampunk xiliafaye http://www.flickr.com/photos/xiliafaye/ Wiki Chalk MikePerez http://www.flickr.com/photos/mikeeperez/ Ripples Dave Armano http://darmano.typepad.com/logic_emotion/2008/01/influence-rippl.html Seduction http://www.asdfing.com/wp- content/uploads/2008/01/how_to_seduce_a_woman.jpg Billy Cripe • http://twitter.com/billycripe • http://blogs.oracle.com/fusionecm

Enterprise 2.0 - Fad or Future?

2 comments

Notes on slide 1

3 Favorites