Enterprise 2.0 - Fad or Future?
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Enterprise 2.0 - Fad or Future?

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Is Enterprise 2.0 a techno fad or is it the future of the social enterprise?

Is Enterprise 2.0 a techno fad or is it the future of the social enterprise?

Proof Points Investigated.

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Enterprise 2.0 - Fad or Future? Enterprise 2.0 - Fad or Future? Presentation Transcript

  • Enterprise 2.0 Fad Or Future
  • Introducing BILLY
  • BUT WHO IS BILLY
  • says, “BILLY is employee # 81015” BILLY CRIPE Director ~ E2.0 & ECM Product Management 7500 Flying Cloud Drive phone: +1 952.564.2150 Suite 500 mobile: +1 612.205.3762 Eden Prairie billy.cripe@oracle.com (work) Minnesota 55344 serona@gmail.com (personal)
  • says, “BILLY is author of this book. You should buy it.”September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle
  • My mom says, “BILLY is the smartest boy I know.”
  • My connections say, “…talented and creative “…master in his area of thought leader …” expertise…” “…fun and effective at “…an excellent what he does…” leader…”
  • My connections say… …well some of what they say shouldn’t be repeated…
  • says I’m someone worth following (@billycripe)
  • traffic logs say I’m someone worth reading blogs.oracle.com/fusionecm
  • So Do
  • So WHO IS BILLY
  • My Social Graph increasingly defines who I am
  • My Social Graph increasingly influences my consumption
  • My Social Graph increasingly defines my expertise For Example, look at part of my Twitterverse:
  • If We Focus on Business…
  • we work socially
  • but we are organized hierarchically
  • we create, communicate & consume socially
  • but we classify, organize, & categorize hierarchically Draft
  • We work, create, communicate & consume ONE WAY while organizing & using systems designed ANOTHER
  • why?
  • we communicate in an increasingly connected environment, conversationally Yet what is the GAP between how we communicate and our connected environment?
  • it’s a communications- technology Paradigm shift
  • So what has changed ?
  • Easier for Everyone
  • Bigger Pipes
  • Faster CPU
  • Easy Scripting & APIs SOAP <xml/> CSS <html>
  • Ubiquitous Connectivity
  • good design seduces us with ease, recognition & surprise…
  • and (if we’re honest)…
  • it rocks.
  • The paradigm is an Ecology of RELATIONSHIPS & technology
  • how?
  • Enterprise 2.0 technology must provide information in context Enterprise 2.0 technology must enable participation
  • why?
  • VALUE IS CREATED BY SCARCITY
  • But We HAVE So Much!
  • Abundance OF Connections Information Technique Channels Options Products … Creates Scarcity of Attention…
  • We Operate in an Attention Economy …
  • content in Context
  • Gains attention Which is presented Which stimulates contextually participation Which generates new and better content
  • :proof
  • What are you to Do with all this?
  • vs design for Participation
  • code for Re-USE
  • keep information Fresh
  • expect Change
  • What is ORACLE doing?
  • Tapping the Shift Leading the Change Content value multiplier Network effect: agile systems sharing information via ECM Each system brings additional value to all other connected systems Connecting Systems biz proc through SOA integration share info between apps through FMW Self-Service & mashup views via WebCenter BI Reports share structured data between systems Supported & Pre-built Integrations reducing risk & complexity
  • Red Stack Solutions Siebel & UCM | EBS & IPM | EBS & UCM | AutoVue & UCM | BPEL & UCM BPEL & IPM | BI Publisher & UCM | IRM & UCM | Beehive & IRM Beehive & UCM | WLP & UCM | WCI & WCM | WebCenter & UCM ECM & Secure Files | UCM & Spatial | ECM & PSFT | RTD & WCM …
  • Red Stack Solutions are built on our E2.0 Platform Oracle Solutions Enterprise 2.0 Platform WebCenter Suite, WebCenter Services Access Unstructured Content Universal Content Management Workflow Business Process Management, BPEL Make Better Decisions Business Intelligence Enterprise Mashups Siebel, E-Business Suite, PeopleSoft, JDE…
  • Our E2.0 Platform is Coded for Reuse fresh Designed for participation
  • Enterprise 2.0 is ORACLE Fuse Enterprise 2.0 capabilities in Oracle Technology Across Fusion Middleware, Database and next-generation Collaboration evolution Deliver Enterprise 2.0-enabled Oracle Applications agile Deliver the most complete, open and manageable Enterprise 2.0 platform Oracle WebCenter + Oracle ECM success
  • So what should YOU do? CLAMPING DOWN locks in LOSS Participate to Educate
  • flickr social graph cobalt http://flickr.com/photos/cobalt/ Newspaper girl Violater3 http://www.flickr.com/photos/violator3/ Cracks Xochipilli http://www.flickr.com/photos/xochipilli/ Steampunk xiliafaye http://www.flickr.com/photos/xiliafaye/ Wiki Chalk MikePerez http://www.flickr.com/photos/mikeeperez/ Ripples Dave Armano http://darmano.typepad.com/logic_emotion/2008/01/influence-rippl.html Seduction http://www.asdfing.com/wp- content/uploads/2008/01/how_to_seduce_a_woman.jpg Billy Cripe • http://twitter.com/billycripe • http://blogs.oracle.com/fusionecm