Aiim Minnesota Reshaping Your Business With Web 2.0

Reshaping Your Business with Web 2.0

Introducing BILLY

BUT WHO IS BILLY

says, “ BILLY is employee # 81015” 7500 Flying Cloud Drive Suite 500 Eden Prairie Minnesota 55344 BILLY CRIPE Director ~ E2.0 & ECM Product Management phone: +1 952.564.2150 mobile: +1 612.205.3762 [email_address] (work) [email_address] (personal)

September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle says, “ BILLY is author of this book. You should buy it.”

My mom says, “ BILLY is the smartest boy I know.”

My connections say, “… talented and creative thought leader …” “… fun and effective at what he does…” “… master in his area of expertise…” “… an excellent leader…”

My connections say… … well some of what they say shouldn’t be repeated in a lunch setting…

says I’m someone worth following

traffic logs say I’m someone worth reading

Because we’re together right now suggests that says BILLY is someone you should listen to

So WHO IS BILLY

My Social Graph increasingly defines who I am

“ Man is by nature a political (or social) animal ” Aristotle

Think Social Technology Is New ?

So what has changed ?

Easier for Everyone

Bigger Pipes

Faster CPU

Scripting & API Advances <html> {JavaScript} AJAX C S S <xml/> LAMP RPC REST JSON SOAP

Ubiquitous Connectivity

Think Social Web Technology Is just a Fad ?

If Facebook were a country , with 130 million monthly active users, it would be the 10th largest in the world (between Japan and Russia) December 2008

Social Websites are Officially more popular than Porn Time Magazine, Oct 31, 2007

That’s no Fad.

That’s Generation C . It describes a new kind of wired individual … *Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/

Generation C communicates in a connected environment, conversationally

An Ecology of RELATIONSHIPS & technology

If We Focus on Business…

Traditional Models Haven’t Changed

Established in
1914

All Good Ideas
Come
From
The
Top

Traditional Models Haven’t Changed… (Except, We’ve Changed…)

Employees are organized hierarchically…

But work through social networks

It’s not about talking at …

It’s not about talking to …

It’s about talking with …

Generation C are fans of the collaborative enterprise

Generation C are WE US OURS ALL OF US the TEAM Partners employees

So, how do you create fans of your employees?

Create a Collaborative Enterprise.

Implement the technology Create an ecosystem Deliver value. to so you can

What does Generation C Value?

Control Collaborators Community Connected Creative Cool Conversation Communicate Channel Consumer 2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable Crowd

How does a Generation C ecosystem function?

ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …

With Enterprise 2.0…

ME becomes WE

With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …

What about that technology part?

Is it simply Web 2.0 point solutions in the workplace ?

I know! It’s more social networks . It’s Facebook for the enterprise!

Public Web Technologies Don’t Scale Up or Down or In to Enterprise levels

Enterprises want Platform based Web 2.0

Enterprise 2.0 technology is providing information in context Enterprise 2.0 technology is enabling participation

So let’s talk about CONTEXT

We Operate in an Attention Economy …

Distractions are measured in opportunities, revenue, & efficiency LOST

Attention is gained & maintained by presenting information in Context

Attention Yields Participation

So let’s talk about PARTICIPATION

Users PARTICIPATE with each other on INFORMATION presented through SYSTEMS …
… E 2.0 allows systems to surface content to users in context …

Which gains attention Which stimulates participation Which generates new and better content Which is presented contextually

The Goal of Participation: Tap the enterprise brain Aggregate inputs Precipitate valuable outcomes Enable employees

By engaging in the CONVERSATION we call DOING BUSINESS

The Enterprise Today Essential Knowledge Hidden in Pockets HR Services Mftg. Finance Sales Raw Materials Retail

Social Web 2.0: Tap into key knowledge & passion of every employee

The Experts Agree …
AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008

relax. you are not alone

annotations gadl http://www.flickr.com/photos/gadl/ news stand alexkehr http://www.flickr.com/photos/alexkehr/ crowd f.trainer http://www.flickr.com/photos/fiveoftoast/ monk decadence http://flickr.com/photos/decadence/ monks racoles http://flickr.com/photos/racoles/ flickr social graph cobalt http://flickr.com/photos/cobalt/ lens ben cooper http://flickr.com/photos/cycleologist/ bookshelf the beast http://flickr.com/photos/31847658@N00/ bookshelf, neat chotda http://flickr.com/photos/santos/ Jean Sini • mailto:jean@sini.net • http://www.sini.net/ Billy Cripe • mailto: [email_address] • http://blogs.oracle.com/fusionecm Vince Casarez • mailto: [email_address] •

Aiim Minnesota Reshaping Your Business With Web 2.0

by Billy Cripe on Jan 26, 2009

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Aiim Minnesota Reshaping Your Business With Web 2.0 — Presentation Transcript