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Aiim Minnesota Reshaping Your Business With Web 2.0

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keynote at AIIM Minnesota Control

keynote at AIIM Minnesota Control

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  • Thanks to the sponsors of 2009 AIIM Minnesota Control
  • Transcript

    • 1. Reshaping Your Business with Web 2.0
    • 2. Introducing BILLY
    • 3. BUT WHO IS BILLY
    • 4. says, “ BILLY is employee # 81015” 7500 Flying Cloud Drive Suite 500 Eden Prairie Minnesota 55344 BILLY CRIPE Director ~ E2.0 & ECM Product Management phone: +1 952.564.2150 mobile: +1 612.205.3762 [email_address] (work) [email_address] (personal)
    • 5. September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle says, “ BILLY is author of this book. You should buy it.”
    • 6. My mom says, “ BILLY is the smartest boy I know.”
    • 7.  
    • 8. My connections say, “… talented and creative thought leader …” “… fun and effective at what he does…” “… master in his area of expertise…” “… an excellent leader…”
    • 9. My connections say… … well some of what they say shouldn’t be repeated in a lunch setting…
    • 10. says I’m someone worth following
    • 11. traffic logs say I’m someone worth reading
    • 12. So Do
    • 13. Because we’re together right now suggests that says BILLY is someone you should listen to
    • 14. So WHO IS BILLY
    • 15. My Social Graph increasingly defines who I am
    • 16. “ Man is by nature a political (or social) animal ” Aristotle
    • 17. Think Social Technology Is New ?
    • 18.  
    • 19. So what has changed ?
    • 20. Easier for Everyone
    • 21. Bigger Pipes
    • 22. Bigger Pipes
    • 23. Faster CPU
    • 24. Scripting & API Advances <html> {JavaScript} AJAX C S S <xml/> LAMP RPC REST JSON SOAP
    • 25. Ubiquitous Connectivity
    • 26. Think Social Web Technology Is just a Fad ?
    • 27. If Facebook were a country , with 130 million monthly active users, it would be the 10th largest in the world (between Japan and Russia) December 2008
    • 28. Social Websites are Officially more popular than Porn Time Magazine, Oct 31, 2007
    • 29.  
    • 30. That’s no Fad.
    • 31. That’s Generation C . It describes a new kind of wired individual … *Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/
    • 32. Generation C communicates in a connected environment, conversationally
    • 33. An Ecology of RELATIONSHIPS & technology
    • 34.  
    • 35. If We Focus on Business…
    • 36. Traditional Models Haven’t Changed
    • 37.
      • Established in
      • 1914
    • 38.
      • All Good Ideas
      • Come
      • From
      • The
      • Top
    • 39. Traditional Models Haven’t Changed… (Except, We’ve Changed…)
    • 40. Employees are organized hierarchically…
    • 41. But work through social networks
    • 42.  
    • 43. It’s not about talking at …
    • 44. It’s not about talking to …
    • 45. It’s about talking with …
    • 46. Generation C are fans of the collaborative enterprise
    • 47. Generation C are WE US OURS ALL OF US the TEAM Partners employees
    • 48. So, how do you create fans of your employees?
    • 49. Create a Collaborative Enterprise.
    • 50. Implement the technology Create an ecosystem Deliver value. to so you can
    • 51. What does Generation C Value?
    • 52. Control Collaborators Community Connected Creative Cool Conversation Communicate Channel Consumer 2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable Crowd
    • 53. How does a Generation C ecosystem function?
    • 54. ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …
    • 55. With Enterprise 2.0…
    • 56. ME becomes WE
    • 57. With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …
    • 58.  
    • 59. What about that technology part?
    • 60. Is it simply Web 2.0 point solutions in the workplace ?
    • 61. no
    • 62. I know! It’s more social networks . It’s Facebook for the enterprise!
    • 63. NO !
    • 64. Public Web Technologies Don’t Scale Up or Down or In to Enterprise levels
    • 65. Enterprises want Platform based Web 2.0
    • 66. Enterprise 2.0 technology is providing information in context Enterprise 2.0 technology is enabling participation
    • 67. So let’s talk about CONTEXT
    • 68. We Operate in an Attention Economy …
    • 69. Distractions are measured in opportunities, revenue, & efficiency LOST
    • 70. Attention is gained & maintained by presenting information in Context
    • 71. Attention Yields Participation
    • 72. So let’s talk about PARTICIPATION
    • 73.
      • Users PARTICIPATE with each other on INFORMATION presented through SYSTEMS …
      • … E 2.0 allows systems to surface content to users in context …
    • 74. Which gains attention Which stimulates participation Which generates new and better content Which is presented contextually
    • 75. The Goal of Participation: Tap the enterprise brain Aggregate inputs Precipitate valuable outcomes Enable employees
    • 76. HOW ?
    • 77. By engaging in the CONVERSATION we call DOING BUSINESS
    • 78. The Enterprise Today Essential Knowledge Hidden in Pockets HR Services Mftg. Finance Sales Raw Materials Retail
    • 79. Social Web 2.0: Tap into key knowledge & passion of every employee
    • 80.
      • The Experts Agree …
      AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008
    • 81. relax. you are not alone
    • 82.  
    • 83.  
    • 84.  
    • 85.  
    • 86.  
    • 87.  
    • 88.  
    • 89.  
    • 90. annotations gadl http://www.flickr.com/photos/gadl/ news stand alexkehr http://www.flickr.com/photos/alexkehr/ crowd f.trainer http://www.flickr.com/photos/fiveoftoast/ monk decadence http://flickr.com/photos/decadence/ monks racoles http://flickr.com/photos/racoles/ flickr social graph cobalt http://flickr.com/photos/cobalt/ lens ben cooper http://flickr.com/photos/cycleologist/ bookshelf the beast http://flickr.com/photos/31847658@N00/ bookshelf, neat chotda http://flickr.com/photos/santos/ Jean Sini • mailto:jean@sini.net • http://www.sini.net/ Billy Cripe • mailto: [email_address] • http://blogs.oracle.com/fusionecm Vince Casarez • mailto: [email_address] •