Aiim Minnesota Reshaping Your Business With Web 2.0

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  • Thanks to the sponsors of 2009 AIIM Minnesota Control
  • Aiim Minnesota Reshaping Your Business With Web 2.0

    1. 1. Reshaping Your Business with Web 2.0
    2. 2. Introducing BILLY
    3. 3. BUT WHO IS BILLY
    4. 4. says, “ BILLY is employee # 81015” 7500 Flying Cloud Drive Suite 500 Eden Prairie Minnesota 55344 BILLY CRIPE Director ~ E2.0 & ECM Product Management phone: +1 952.564.2150 mobile: +1 612.205.3762 [email_address] (work) [email_address] (personal)
    5. 5. September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle says, “ BILLY is author of this book. You should buy it.”
    6. 6. My mom says, “ BILLY is the smartest boy I know.”
    7. 8. My connections say, “… talented and creative thought leader …” “… fun and effective at what he does…” “… master in his area of expertise…” “… an excellent leader…”
    8. 9. My connections say… … well some of what they say shouldn’t be repeated in a lunch setting…
    9. 10. says I’m someone worth following
    10. 11. traffic logs say I’m someone worth reading
    11. 12. So Do
    12. 13. Because we’re together right now suggests that says BILLY is someone you should listen to
    13. 14. So WHO IS BILLY
    14. 15. My Social Graph increasingly defines who I am
    15. 16. “ Man is by nature a political (or social) animal ” Aristotle
    16. 17. Think Social Technology Is New ?
    17. 19. So what has changed ?
    18. 20. Easier for Everyone
    19. 21. Bigger Pipes
    20. 22. Bigger Pipes
    21. 23. Faster CPU
    22. 24. Scripting & API Advances <html> {JavaScript} AJAX C S S <xml/> LAMP RPC REST JSON SOAP
    23. 25. Ubiquitous Connectivity
    24. 26. Think Social Web Technology Is just a Fad ?
    25. 27. If Facebook were a country , with 130 million monthly active users, it would be the 10th largest in the world (between Japan and Russia) December 2008
    26. 28. Social Websites are Officially more popular than Porn Time Magazine, Oct 31, 2007
    27. 30. That’s no Fad.
    28. 31. That’s Generation C . It describes a new kind of wired individual … *Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/
    29. 32. Generation C communicates in a connected environment, conversationally
    30. 33. An Ecology of RELATIONSHIPS & technology
    31. 35. If We Focus on Business…
    32. 36. Traditional Models Haven’t Changed
    33. 37. <ul><li>Established in </li></ul><ul><li>1914 </li></ul>
    34. 38. <ul><li>All Good Ideas </li></ul><ul><li>Come </li></ul><ul><li>From </li></ul><ul><li>The </li></ul><ul><li>Top </li></ul>
    35. 39. Traditional Models Haven’t Changed… (Except, We’ve Changed…)
    36. 40. Employees are organized hierarchically…
    37. 41. But work through social networks
    38. 43. It’s not about talking at …
    39. 44. It’s not about talking to …
    40. 45. It’s about talking with …
    41. 46. Generation C are fans of the collaborative enterprise
    42. 47. Generation C are WE US OURS ALL OF US the TEAM Partners employees
    43. 48. So, how do you create fans of your employees?
    44. 49. Create a Collaborative Enterprise.
    45. 50. Implement the technology Create an ecosystem Deliver value. to so you can
    46. 51. What does Generation C Value?
    47. 52. Control Collaborators Community Connected Creative Cool Conversation Communicate Channel Consumer 2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable Crowd
    48. 53. How does a Generation C ecosystem function?
    49. 54. ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …
    50. 55. With Enterprise 2.0…
    51. 56. ME becomes WE
    52. 57. With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …
    53. 59. What about that technology part?
    54. 60. Is it simply Web 2.0 point solutions in the workplace ?
    55. 61. no
    56. 62. I know! It’s more social networks . It’s Facebook for the enterprise!
    57. 63. NO !
    58. 64. Public Web Technologies Don’t Scale Up or Down or In to Enterprise levels
    59. 65. Enterprises want Platform based Web 2.0
    60. 66. Enterprise 2.0 technology is providing information in context Enterprise 2.0 technology is enabling participation
    61. 67. So let’s talk about CONTEXT
    62. 68. We Operate in an Attention Economy …
    63. 69. Distractions are measured in opportunities, revenue, & efficiency LOST
    64. 70. Attention is gained & maintained by presenting information in Context
    65. 71. Attention Yields Participation
    66. 72. So let’s talk about PARTICIPATION
    67. 73. <ul><li>Users PARTICIPATE with each other on INFORMATION presented through SYSTEMS … </li></ul><ul><li>… E 2.0 allows systems to surface content to users in context … </li></ul>
    68. 74. Which gains attention Which stimulates participation Which generates new and better content Which is presented contextually
    69. 75. The Goal of Participation: Tap the enterprise brain Aggregate inputs Precipitate valuable outcomes Enable employees
    70. 76. HOW ?
    71. 77. By engaging in the CONVERSATION we call DOING BUSINESS
    72. 78. The Enterprise Today Essential Knowledge Hidden in Pockets HR Services Mftg. Finance Sales Raw Materials Retail
    73. 79. Social Web 2.0: Tap into key knowledge & passion of every employee
    74. 80. <ul><li>The Experts Agree … </li></ul>AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008
    75. 81. relax. you are not alone
    76. 90. annotations gadl http://www.flickr.com/photos/gadl/ news stand alexkehr http://www.flickr.com/photos/alexkehr/ crowd f.trainer http://www.flickr.com/photos/fiveoftoast/ monk decadence http://flickr.com/photos/decadence/ monks racoles http://flickr.com/photos/racoles/ flickr social graph cobalt http://flickr.com/photos/cobalt/ lens ben cooper http://flickr.com/photos/cycleologist/ bookshelf the beast http://flickr.com/photos/31847658@N00/ bookshelf, neat chotda http://flickr.com/photos/santos/ Jean Sini • mailto:jean@sini.net • http://www.sini.net/ Billy Cripe • mailto: [email_address] • http://blogs.oracle.com/fusionecm Vince Casarez • mailto: [email_address] •

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