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Aiim Minnesota Reshaping Your Business With Web 2.0

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    Notes on slide 1

    Thanks to the sponsors of 2009 AIIM Minnesota Control

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    Aiim Minnesota Reshaping Your Business With Web 2.0 - Presentation Transcript

    1. Reshaping Your Business with Web 2.0
    2. Introducing BILLY
    3. BUT WHO IS BILLY
    4. says, “ BILLY is employee # 81015” 7500 Flying Cloud Drive Suite 500 Eden Prairie Minnesota 55344 BILLY CRIPE Director ~ E2.0 & ECM Product Management phone: +1 952.564.2150 mobile: +1 612.205.3762 [email_address] (work) [email_address] (personal)
    5. September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle says, “ BILLY is author of this book. You should buy it.”
    6. My mom says, “ BILLY is the smartest boy I know.”
    7.  
    8. My connections say, “… talented and creative thought leader …” “… fun and effective at what he does…” “… master in his area of expertise…” “… an excellent leader…”
    9. My connections say… … well some of what they say shouldn’t be repeated in a lunch setting…
    10. says I’m someone worth following
    11. traffic logs say I’m someone worth reading
    12. So Do
    13. Because we’re together right now suggests that says BILLY is someone you should listen to
    14. So WHO IS BILLY
    15. My Social Graph increasingly defines who I am
    16. “ Man is by nature a political (or social) animal ” Aristotle
    17. Think Social Technology Is New ?
    18.  
    19. So what has changed ?
    20. Easier for Everyone
    21. Bigger Pipes
    22. Bigger Pipes
    23. Faster CPU
    24. Scripting & API Advances <html> {JavaScript} AJAX C S S <xml/> LAMP RPC REST JSON SOAP
    25. Ubiquitous Connectivity
    26. Think Social Web Technology Is just a Fad ?
    27. If Facebook were a country , with 130 million monthly active users, it would be the 10th largest in the world (between Japan and Russia) December 2008
    28. Social Websites are Officially more popular than Porn Time Magazine, Oct 31, 2007
    29.  
    30. That’s no Fad.
    31. That’s Generation C . It describes a new kind of wired individual … *Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/
    32. Generation C communicates in a connected environment, conversationally
    33. An Ecology of RELATIONSHIPS & technology
    34.  
    35. If We Focus on Business…
    36. Traditional Models Haven’t Changed
      • Established in
      • 1914
      • All Good Ideas
      • Come
      • From
      • The
      • Top
    39. Traditional Models Haven’t Changed… (Except, We’ve Changed…)
    40. Employees are organized hierarchically…
    41. But work through social networks
    42.  
    43. It’s not about talking at …
    44. It’s not about talking to …
    45. It’s about talking with …
    46. Generation C are fans of the collaborative enterprise
    47. Generation C are WE US OURS ALL OF US the TEAM Partners employees
    48. So, how do you create fans of your employees?
    49. Create a Collaborative Enterprise.
    50. Implement the technology Create an ecosystem Deliver value. to so you can
    51. What does Generation C Value?
    52. Control Collaborators Community Connected Creative Cool Conversation Communicate Channel Consumer 2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable Crowd
    53. How does a Generation C ecosystem function?
    54. ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …
    55. With Enterprise 2.0…
    56. ME becomes WE
    57. With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …
    58.  
    59. What about that technology part?
    60. Is it simply Web 2.0 point solutions in the workplace ?
    61. no
    62. I know! It’s more social networks . It’s Facebook for the enterprise!
    63. NO !
    64. Public Web Technologies Don’t Scale Up or Down or In to Enterprise levels
    65. Enterprises want Platform based Web 2.0
    66. Enterprise 2.0 technology is providing information in context Enterprise 2.0 technology is enabling participation
    67. So let’s talk about CONTEXT
    68. We Operate in an Attention Economy …
    69. Distractions are measured in opportunities, revenue, & efficiency LOST
    70. Attention is gained & maintained by presenting information in Context
    71. Attention Yields Participation
    72. So let’s talk about PARTICIPATION
      • Users PARTICIPATE with each other on INFORMATION presented through SYSTEMS …
      • … E 2.0 allows systems to surface content to users in context …
    74. Which gains attention Which stimulates participation Which generates new and better content Which is presented contextually
    75. The Goal of Participation: Tap the enterprise brain Aggregate inputs Precipitate valuable outcomes Enable employees
    76. HOW ?
    77. By engaging in the CONVERSATION we call DOING BUSINESS
    78. The Enterprise Today Essential Knowledge Hidden in Pockets HR Services Mftg. Finance Sales Raw Materials Retail
    79. Social Web 2.0: Tap into key knowledge & passion of every employee
      • The Experts Agree …
      AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008
    81. relax. you are not alone
    82.  
    83.  
    84.  
    85.  
    86.  
    87.  
    88.  
    89.  
    90. annotations gadl http://www.flickr.com/photos/gadl/ news stand alexkehr http://www.flickr.com/photos/alexkehr/ crowd f.trainer http://www.flickr.com/photos/fiveoftoast/ monk decadence http://flickr.com/photos/decadence/ monks racoles http://flickr.com/photos/racoles/ flickr social graph cobalt http://flickr.com/photos/cobalt/ lens ben cooper http://flickr.com/photos/cycleologist/ bookshelf the beast http://flickr.com/photos/31847658@N00/ bookshelf, neat chotda http://flickr.com/photos/santos/ Jean Sini • mailto:jean@sini.net • http://www.sini.net/ Billy Cripe • mailto: [email_address] • http://blogs.oracle.com/fusionecm Vince Casarez • mailto: [email_address] •

    + billycripebillycripe, 10 months ago

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