A new class of sensor oriented mobile app - designed to de-stress everyday driving. https://itunes.apple.com/us/app/sidekick-your-personal-driving-assistant/id957252199

1. Drivers Empowered.
Introducing
Sidekick
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2. Why have we chosen to invest time in creating Sidekick?
50
War.
500
Traffic accidents.
# of kids killed daily as
a result of:
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3. What if we can harness all
of the sensors available in
cars, drivers’ smartphones &
wearables?
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4. Introducing Sidekick
• De-stress Everyday Driving.
1. Real time alerts to stay informed.
2. Automatic dash-cam
3. Navigation based on ease of trip
4. Distress detection & notification
5. Drivers-to-Drivers Communication
6. Speed limit display and analytics
• #SaveKidsLives
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5. Real time alerts
Yesterday Today with Sidekick
Tune in to Radio News
Pay attention to
generic weather news
and traffic events
every 10 minutes.
Just drive. Sidekick
wakes up
automatically. No
clicks are required.
It reads you specific
weather forecast and
traffic events as they
happen if you are
driving towards them.
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6. Smartphone Dash Cam
Yesterday Today with Sidekick
Standard “At-Fault”
rules are used when
assessing an accident.
Drivers suffer from
unjust penalties
because there are no
objective evidence.
Insert your
smartphone on a dash
mount.
Sidekick activates the
camera automatically
when you drive to
record events.
It cleans up old videos
automatically too.
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7. Suggest the most comfortable route to travel on
Yesterday Today with Sidekick
Existing navigation
solutions focuses on
getting to destination in
the shortest amount of
time.
No option available.
Sidekick compares
multiple routes for you
and suggests one that is
the most comfortable to
travel on.
Fewer turns, more
segments on highways
and major roads.
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8. Automatic Distress Signals
(1) Using OBD dongles or car integration APIs.
Yesterday Today with Sidekick
If conscious, find
cellphone to call for
help.
Sidekick detects high
force impact and airbag
deployment(1).
It will call your
emergency contact
using speaker phone.
It will also alert nearby
drivers immediately to
reduce your risks of
being rear-ended.
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9. Drivers-to-Drivers Communication
Yesterday Today with Sidekick
Roll down the window
and ask drivers next to
you.
Use Sidekick to
broadcast a question or
message to nearby
drivers, similar to HAM
Radio.
Sidekick uses a
proximity-based
approach. No
registration is needed.
Credit: Goshuke Takama
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10. Weather Read-out, Analytics and more…
Sidekick gives you a read-out of traffic incidents
nearby, weather and headline news from Twitter as
you start to drive. No touch is required.
Sidekick helps you analyze commute time
historically.
Sidekick reminds you gently if your speed is too high
around school zones.
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11. What is our secret sauce?
• Sensor-Driven and Non-Distracting.
• Touch-free.
– Wakes up automatically when you begin to drive, goes to power-saving
mode after you finish your trip.
– No need to bring the app to the foreground.
• Integration of data from multiple sources.
– Smartphone GPS, Accelerometer, Gyroscope
– OBD Dongle (Airbag, Engine Code)
– In-car APIs (roll-over, seat belt status, airbags, etc.)*
– Google Maps, Bing Maps API and OpenStreetMap
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* coming soon

12. The outcome of these events could be altered if we act.
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13. We are committed to listening to your feedback and
continuously enhance Sidekick to empower drivers to #SaveKidsLives
Thank you for your kind attention.
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Please give Sidekick a try and
let us know what you think.

14. About our team
Our Core Tenets
Create radically useful solutions.
Operate transparently.
Do the Right Things.
Put People First.
We are imperfect individuals.
But we help each other stay true to the above.
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