Bluegrass Social Media Preso For 2010 NsmPresentation Transcript
How Can Social Media Impact Your Business! Presented by Billy Booe
This presentation is based on information received from the following sources: Dale Denham, ASI® (Advertising Specialty Institute) PPAI® (Promotional Products Association International), Facebook ®, Linked In ®, www.socialmedia.com
Attendee Social Media Sites
Kyle Rogers – Linked In
Carol DeWitt - Facebook
Jane Beth - Facebook
Don Duncan – Facebook, Linked In
Shannon McGaw – Facebook, Linked In
Michele Braddock – Linked In
Denise Knierim – Facebook, Linked In – Update
Scott Sunitsch – Linked In
Linked In – The Simple Facts
85 Million users as of November 2010
Current growth is one (1) new member every second.
The average number of LinkedIn connections for people who work at Google is forty-seven.
The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need.
People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
Of the Linked In members who have a complete profile, they are 59% more likely to produce revenue through networking on Linked In.
What can Linked In do for your business?
Increase your visibility.
· Improve your connectability.
· Improve your Google PageRank.
· Enhance your search engine results.
· Perform blind, “reverse,” and company reference checks.
· Gauge the health of a company.
· Gauge the health of an industry.
· Track startups.
· Ask for advice
Social Media Site – DONT’S
Tell your whole life story – no need to mention every move you make! If you need to do this, check out Twitter ®
Going into too much detail about your family – follow your own comfort level. Decide if you want to reveal ages, names, photos…
Pictures in general – be very careful!!! When you post a picture to your page or wall – it is public domain.
Your personal information - home address/home phone number
Political or religious views – this is another personal choice and it all depends on what you want people to know about you. Some of the experts say to avoid these topics within social medias because they can be very polarizing topics.
Make negative comments towards other people, companies, or brands. You will find a lot of this – just don’t engage in it yourself.
Social Media Site – DO’S
Where are you from?
What area do you live in?
Married? How long? Kids?
Your job – how long? What do you specialize in?
What makes you unique? What do you bring to the table?
Organizations you are passionate about
Referrals and Recommendations
Answer the critics : It is important to listen and respond to all comments in a timely manner.
Be personable : It is a delicate balance to strike between being a personable social media user and representing the brand in a professional way.
Tend your garden : Social Media takes effort, time, and consistency.
Start, set and re-assess your objectives : Do not expect to do it perfectly right from the start, but rather start today, not tomorrow, and watch the trends in order to make adjustments as needed.
Connect with your audience : Social media content is read by people from different countries requiring that you write like the average wise and polite person on the street. Be specific so people get the right message.
Ask For Help - Refer to the Bluegrass Social Media guidelines. Bisig can also help you develop a strategy consistent with your personal style. Feel free to contact Jami Sheehan or myself – we are happy to help you…
Thanks for Attending! How Can Social Media Impact Your Business! Presented by Billy Booe http://www.linkedin.com/in/billybooe http://www.facebook.com/profile.php?id=1595575154&v=box_3#!/profile.php?id=1595575154