Outside-In: A Community-Driven Approach To Innovation

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I presented this material at a nonprofit technology conference. It has been updated to reflect learning since the event in 2007.

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  • http://news.duke.edu/2008/11/email_overload.html
































  • Outside-In: A Community-Driven Approach To Innovation

    1. 1. A sense of place. If someone in your organization has the term “Community” somewhere in their title? (EX: Community Manager) You are delivering programs or engaging stakeholders beyond the borders of your local geographic area/zip code? You have a facebook account? You have cancelled your facebook account? You have an iphone or other smart phone device? An initiative of TechSoup Global
    2. 2. Welcome! My name is Billy Bicket. ‣ 1973: Born, Bronx ‣ 82: World Cup, Italy ‣ 91: Graduate High School ‣ 92-96: USMC ‣ 96-00: University of San Francisco B.A. History ‣ 2000: Teacher, Aim High, Urban School ‣ 00: Burlingtonfreepress.com, Development ‣ 01: 1800flowers.com, Corporate Development ‣ 02-04: Meetup.com, Partnerships Director ‣ 05- Present: Sr. Director, TSG ‣ Twitter: @billyb ‣ My links: http://del.icio.us/monklife June 25, 2010 An initiative of TechSoup Global
    3. 3. Outside-In: Amplifying Org Impact Through Copm Community-Driven Innovation. ‣ What is Community-Driven Innovation? ‣ NetSquared Case Study ‣ A Process ‣ Guidelines June 25, 2010 An initiative of TechSoup Global
    4. 4. Behavior is a function of a person and his or her environment. - Kurt Lewin, Father of Social Psychology June 25, 2010 An initiative of TechSoup Global
    5. 5. Environmental Change: Inbox Full Sue Wasiolek, Duke's dean of students and assistant vice president for student affairs, checks e-mail every six minutes. "An unanswered e-mail in my inbox screams at me," she said. June 25, 2010 An initiative of TechSoup Global
    6. 6. Environmental Change: 10x More Devices June 25, 2010 An initiative of TechSoup Global
    7. 7. Ubiquity of Social Networks June 25, 2010 An initiative of TechSoup Global
    8. 8. CDI strategies focus on designing programs for an increasingly networked world. June 25, 2010 An initiative of TechSoup Global
    9. 9. CDI By Design: Examples June 25, 2010 An initiative of TechSoup Global
    10. 10. Startup: Citizen-centric design June 25, 2010 An initiative of TechSoup Global
    11. 11. .Gov: Encouraging Community-Developed Applications June 25, 2010 An initiative of TechSoup Global
    12. 12. CDI: A networked approach to designing programs and services based on the capacity and interests of your most passionate supporters. June 25, 2010 An initiative of TechSoup Global
    13. 13. What does Community-Driven Innovation mean? nonprofits social entrepreneur consultant developers enthusiasts funders A networked approach to designing programs and services based on the capacity and interests of your most passionate supporters. June 25, 2010 An initiative of TechSoup Global
    14. 14. The Business Case: Why this is important 1. Provides direct contact with the people who make your org successful 2. Data, data, and more data 3. Reduce support costs 4. Engenders trust 5. Amplifies stakeholder opinion An initiative of TechSoup Global
    15. 15. The Dynamic June 25, 2010 An initiative of TechSoup Global
    16. 16. Approaching Community-Driven Innovation June 25, 2010 An initiative of TechSoup Global
    17. 17. Where is your organization going? June 25, 2010 An initiative of TechSoup Global
    18. 18. What are you doing to help people create change? June 25, 2010 An initiative of TechSoup Global
    19. 19. Case Study: NetSquared June 25, 2010 An initiative of TechSoup Global
    20. 20. Case Study: NetSquared Find others interested in potential of Organizational Goal: leveraging social technology for social change Format: Face-to-face conference Established relationships with +200 passionate people interested in Outcome understanding the implications of networked future on social-benefit organizations June 25, 2010 An initiative of TechSoup Global
    21. 21. What We Learned People want to share People want to meet up (Photos; Stories; Resources, etc.) June 25, 2010 An initiative of TechSoup Global
    22. 22. People Want To Contribute 25% of respondents to the survey said "YES" they will engage with us regularly to discuss best way for NetSquared to move forward. June 25, 2010 An initiative of TechSoup Global
    23. 23. NetSquared: Community Snapshot 5%: Funders 25%: Nonprofit staff executive or board User-type: 15%: Social Entrepreneur 25%: Developers 30%: Friend of Projects Online: NetSquared Blog Key Activities: Offline: Net Tuesdays, Camps, Hack Days Other: Net2 Challenges Online: User-growth; User-engagement Metrics Offline: User-participation; Quality-Ratings Other: # of Projects submitted to Challenges; Quality of Projects submitted 25,000+ users Reach (70) Organizers in as many cities June 25, 2010 An initiative of TechSoup Global
    24. 24. Sharing Cooperation Collaboration Time June 25, 2010 An initiative of TechSoup Global
    25. 25. Step 1: Define the ‘sweet spot’ between what ‘they’ want to do, and what ‘you’ want to do. June 25, 2010 An initiative of TechSoup Global
    26. 26. Step 2 Develop programming and activities that encourage exchange and reciprocity among your most active stakeholders. June 25, 2010 An initiative of TechSoup Global
    27. 27. Step 3 Define roles and responsibilities. June 25, 2010 An initiative of TechSoup Global
    28. 28. Step 4 Organize the toolbox. June 25, 2010 An initiative of TechSoup Global
    29. 29. Step 5 Engage stakeholders as if the success of your organization is dependent on them. June 25, 2010 An initiative of TechSoup Global
    30. 30. CDI @ NetSquared NetSquared Platform Social Web Community Wiki NetSquared Local Events June 25, 2010 An initiative of TechSoup Global
    31. 31. Roles & Responsibilities June 25, 2010 An initiative of TechSoup Global
    32. 32. The Toolbox Networking Content Social Platforms Collaboration Sharing June 25, 2010 An initiative of TechSoup Global
    33. 33. What’s next? June 25, 2010 An initiative of TechSoup Global
    34. 34. Guiding Principles: ‣ 1. CDI is not about tools. It is a different way of looking at -- and approaching communication, innovation and collaboration. ‣ 2. Mileage may vary. Distinguish between the personal and institutional stance toward social media and open approaches to innovation, and then learn if it meets any intrinsic needs of your own. ‣ 3. It’s not about the number of followers or friends. It is about quality. The quality of the fiber you develop to bind the relationships in your network, and the quality of interactions by the people working towards a common goal. ‣ 4. You can stumble if you’re humble. You can make mistakes, accept correction, do better next time, and, in the process, achieve your goals...as long as you do it in plain view. ‣ 5. Invest time and resources in getting alignment between your organization and the interests of your key stakeholders. ‣ 6. The field is advancing rapidly, in response to whatever people want to do, trivial or profound. Find alignment with key stakeholders first, then go do something to change the world! June 25, 2010 An initiative of TechSoup Global
    35. 35. Text Engagement Strategy: June 25, 2010 An initiative of TechSoup Global
    36. 36. Resources: ‣ NetSquared.org ‣ IDEO Tool-kit: http://www.ideo.com/work/item/human-centered-design-toolkit/ ‣ The Ultimate Social Media Database: http://www.engagementdb.com/ ‣ Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design June 25, 2010 An initiative of TechSoup Global
    37. 37. Credits: Slide 4: Mary Meekerʼs 2010 Internet Trends http://www.slideshare.net/CMSummit/ms-internet-trends060710final Slide 5: Duke Today http://news.duke.edu/2008/11/email_overload.html Slide 6: http://www.slideshare.net/CMSummit/ms-internet-trends060710final Slide 7: Facebook in #ʻs, website-monitoring.com Slide 10: Seeclickfix.com Slide 11: data.gov Slide 12: Wikimedia Strategy http://strategy.wikimedia.org/wiki/Main_Page Slide 15: http://capecodbranding.com/blog/2008/12/31/the-groundswell-effect-part-iii/ Slide 17: http://www.flickr.com/photos/lagthenoggin/19325231/ Slide 18: http://www.flickr.com/photos/jamescridland/613445810/ Slide 19: http://www.flickr.com/photos/ideaconstructor/ Slide 24: Slide 9: “The New Socialism: Global Collectivist Society Is Coming Online Slide 9: “The New Socialism: Global Collectivist Society Is Coming Online http://www.wired.com/culture/culturereviews/magazine/17-06/nep_newsocialism Slide 32: http://talktome.org/org.shtml June 25, 2010 An initiative of TechSoup Global

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