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Designing With Lenses (UxLx, CHIFOO, BigD)

by Sr. Director UI Engineering at PayPal on Apr 08, 2010

  • 7,616 views

Given CHIFOO in Portland OR (4/7/2010), UxLx in Lisbon, Portugal (May 2010) & BigD in Dallas, TX (May 2010) ...

Given CHIFOO in Portland OR (4/7/2010), UxLx in Lisbon, Portugal (May 2010) & BigD in Dallas, TX (May 2010)

In any field of design, designers can enhance their craft by studying the work of others. Through the careful exercise of breaking down real-world solutions into their underlying principles and patterns, previous lessons can be applied to new sets of problems we encounter. Designing for web interfaces is no different. By necessity we are constantly searching for inspiration and practical guidance in solving the problems we face as designers each day. A powerful approach is to capture these lessons into “design lenses”. A design lens allows you to view the user experience through the eyes of a single design principle. Lenses were originally created for game design but are just as powerful for user experience design.

In this talk, Bill introduces the idea of design lenses and discuss several lenses inspired from fields of study as diverse as theater, magic, game & car design, Shaker furniture, motion graphics, and comics for inspiration in designing rich, interactive interfaces. By teasing out some of the key takeaways from each of these disciplines, a fresh light can be shed on our own corner of the design universe.

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Designing With Lenses (UxLx, CHIFOO, BigD) Designing With Lenses (UxLx, CHIFOO, BigD) Presentation Transcript