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Supplier Enablement Program Services

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Overview of DWG\'s SEP Services offering

Overview of DWG\'s SEP Services offering

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Supplier Enablement Program Services Supplier Enablement Program Services Presentation Transcript

  • Supplier Enablement Program Services Bringing Trading Partners Together 1 | December 20, 2011©2011. The Davies-Woerner Group. All Rights Reserved.
  • Contents What are Supplier Enablement Program Services (SEP Services) How DWG’s approach to technology is different DWG’s approach to SEP Services Benefits of SEP Services SEP Services packages 2 | December 20, 2011©2011. The Davies-Woerner Group. All Rights Reserved.
  • What are SEP Services Supplier Enablement Program Services are the activities associated with marketing a B2B technology or a group of B2B technologies to a customer’s supplier community SEP Services include both the creation of the marketing program as well as the ongoing execution of it SEP Services are necessary because: Purchasing technology can be time-consuming, challenging, and expensive Traditional “marketing’ approaches stall because they’re based upon mandates rather than education and the benefits for all parties Technology companies are focused on their technology, not how to market their solutions to a customer’s supplier community Technology companies only promote their own solutions and one size does not fit all when it comes to the use of technology within your supplier community The SEP needs to live on beyond when resources in the large enterprise hub move to new positions in the company Continuous marketing is needed to up-sell suppliers to newer technology as companies grow and needs change for the community 3 | December 20, 2011©2011. The Davies-Woerner Group. All Rights Reserved.
  • DWG’s Approach to SEP Services • Understand your organization, systems, and processes Discovery • Document requirements • Develop a Statement of Work • Profile your trading partner community Evaluate & • Identify appropriate technology vendors or align pre-selected Select Solutions technology to trading partner requirement • Finalize go-to-market pricing and plans Create • Create marketing materials and online Marketplace • Develop roll-out plan • Educate internal members about the program Educate & Implement • Launch program to trading partner community • Continue roll-out Monitor & Maintain • Maintain collateral, website, and other deliverables • Monitor program and modify as necessary 4 | December 20, 2011©2011. The Davies-Woerner Group. All Rights Reserved.
  • DWG’s SEP Services Solutions The DWG team will work with you to create the following customized tools to help educate and market to your supplier community: Internal training materials B2B solution datasheets B2B demonstrations, videos and testimonials Case studies Online Supplier Enablement Marketplace Your supplier enablement program is continually promoted through: Co-branded email campaigns Educational and solution specific webinars Community blog Social media (Twitter, LinkedIn) Program support team 5 | December 20, 2011©2011. The Davies-Woerner Group. All Rights Reserved.
  • DWG’s Approach vs. Traditional MethodsDWG’s Approach Traditional Methods Based upon collaboration and increased Centers around the technology and value for both parties implementation of the technology Centers on increasing the adoption rates Communicated as a mandate from the of complimentary technology into the large enterprise hub supplier community Uses multi-tier solutions to fit the “Marketing” consists of an intro letter requirements and budgets of your and call campaigns suppliers Program is built upon importance of One size fits all mentality technology adoption to the trading partners, not the Hub Leverages webinars, email Addresses the value to the Hub not the campaigns, community-specific trading partners collateral, Marketplace and value based messaging Doesn’t scale to include other Creates a platform for additional technologies technology to be deployed to your supplier community (ERP, SCM) 6 | December 20, 2011©2011. The Davies-Woerner Group. All Rights Reserved.
  • Benefits of using SEP Services Everyone can focus on core competencies: You run your business Technology vendors implement their solutions DWG markets the program to your supplier community SEP Services make it easier for your suppliers to weigh their options and make informed decisions Everyone benefits with B2B automation solutions – more efficient, more accurate, more responsive The platform developed can scale to include other technology initiatives that you want to introduce to your supplier community (e-invoicing, SMI) 7 | December 20, 2011©2011. The Davies-Woerner Group. All Rights Reserved.
  • SEP Services Examples Example 1 Example 2 Example 3 Email Blasts 1/month 2/month 2/month Alert your suppliers to the features and benefits of the SEP Supplier Community Webinars 1/month 1/month 2/month Online sessions to educate your suppliers on your program and demonstrate the solutions Internal Training Materials X X X Ensure your supplier-facing personnel are educated on your SEP Monthly Status Reporting X X X Stay informed on the suppliers that are making use of your SEP Supplier Community Outreach The DWG team will proactively contact your suppliers directly to help promote the value X X X of the program and get their feedback on the solutions available Case Studies --- 1/quarter 1/quarter Share the successes of suppliers benefitting from SEP Services SEP Marketplace Provide suppliers with an online resource to learn about SEP Services, view product --- X X demonstrations, download case studies, stay in touch with what’s available to them Social Media & Blog Leverage tools such as LinkedIn, Twitter, and Facebook to stay tuned-in to your suppliers. --- --- X Use the blog to share industry insights and build thought leadership Implementation Monitoring DWG will remain involved through the implementation process to ensure all expectations --- --- X set by your technology providers are met Quarterly Program Reviews Don’t let changes in technology pass you by. DWG can help identify new technologies and --- --- X offerings that may be of benefit to your supplier community©2011. The Davies-Woerner Group. All Rights Reserved.
  • Learn more To learn more about DWG’s Supplier Enablement Program Services: Check-out our website (www.dwg-us.com) Email us at info@dwg-us.com Call us at 866.797.8940 9 | December 20, 2011©2011. The Davies-Woerner Group. All Rights Reserved.
  • Supplier Enablement Program Services Bringing Trading Partners Together 10 | December 20, 2011©2011. The Davies-Woerner Group. All Rights Reserved.