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Goodbye Traditional Advertising … Hello New Media October Business Month Presentation by Assoc. Prof. Bill Wade School of Creative Arts and Humanities October 12, 2009
 
Overview for Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source  http://www.conversationagent.com/images/2007/11/18/yournewmedia001_3.jpg  retrieved Oct 2009
Sounds of  Subarctic Photos courtesy of Leslie Leong
Borealis Photos courtesy of Leslie Leong
Music
Logo n Trees Sponge
Shadowland
Midem
Using Online Strategies ,[object Object]
Using Online Strategies
Using Online Strategies ,[object Object],[object Object]
Using Online Strategies ,[object Object]
To SAE – Lifelong Learning The Learning Never Ends
Uses of Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source  http://www.slideshare.net/sidharthrao/webchutney-digital-media-outlook-report-2009-1669511?src=related_normal&rel=1641642  Retrieved Oct 2009
Definitions: New Media ,[object Object],[object Object],[object Object],Photo courtesy http://www.flickr.com/photos/mattjb
Definitions: New Media ,[object Object],[object Object],Source  http://www.smh.com.au/news/web/hsc-to-run-wikipedia-course/2008/05/26/1211653895427.html  Retrieved Oct 2009
Very Hard to Predict
New Media  / Old Media Source  http://kara.allthingsd.com/files/2009/09/54959_4_1-3.gif  Retrieved Oct 2009
New Media  / Old Media Source  http://www.guardian.co.uk/uk/interactive/2008/apr/18/googlerevenue  Retrieved Oct 2009
5 Key Issues: New Media For Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Convergence Cartoon
Definitions: Convergence ,[object Object],[object Object],Source  http://www.wisegeek.com/what-is-technological-convergence.htm  Retrieved Oct 2009
Global Village ,[object Object],[object Object],[object Object]
Dynamic vs Static Advertising ,[object Object],[object Object],[object Object]
Dynamic vs Static Advertising
Learning from the Best Source  http://www.aimia.com.au/i-cms?page=5673   Retrieved Oct 2009
Mobile Usage / Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Usage / Advertising
[object Object],[object Object],[object Object],[object Object],Mobile Usage / Advertising
Data Mining Collins, Christopher;  Carpendale, Sheelagh; and Penn, Gerald. DocuBurst: Visualizing Document Content using Language Structure. Computer Graphics Forum (Proceedings of Eurographics/IEEE-VGTC Symposium on Visualization (EuroVis '09)), 28(3): pp. 1039-1046, June, 2009.
Aggregating Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source  http://axspot.files.wordpress.com/2008/11/synthlayout.jpg  retrieved Aug 30, 2009
The National Broadband Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source  http://www.computerworld.com.au/nbn/  retrieved Aug 30, 2009
Questions / Discussions ,[object Object],[object Object],[object Object],[object Object],[object Object],Source  http://www.independentcritics.com/images/thirteen%20conversations%20about%20one%20thing%20SPLASH.jpg  Retrieved Oct 2009
Ending Cartoon
Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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