Goodbye Traditional Advertising … Hello New Media October Business Month Presentation by Assoc. Prof. Bill Wade School of ...
 
Overview for Today <ul><li>Introductions & Disclaimer </li></ul><ul><li>My Background – DOME  </li></ul><ul><li>Defining T...
Sounds of  Subarctic Photos courtesy of Leslie Leong
Borealis Photos courtesy of Leslie Leong
Music
Logo n Trees Sponge
Shadowland
Midem
Using Online Strategies <ul><li>domepro.com </li></ul>
Using Online Strategies
Using Online Strategies <ul><li>MP3.com </li></ul><ul><li>Licensemusic.com </li></ul>
Using Online Strategies <ul><li>MySpace.com/domepro </li></ul>
To SAE – Lifelong Learning The Learning Never Ends
Uses of Online Marketing <ul><li>Brand Specific Website </li></ul><ul><li>Promotional Website </li></ul><ul><li>Display Ad...
Definitions: New Media <ul><li>Phrase used to distinguish digital media forms from ‘old media’ forms such as newspapers, m...
Definitions: New Media <ul><li>A term meant to encompass the emergence of  digital ,  computerized , or  networked   infor...
Very Hard to Predict
New Media  / Old Media Source  http://kara.allthingsd.com/files/2009/09/54959_4_1-3.gif  Retrieved Oct 2009
New Media  / Old Media Source  http://www.guardian.co.uk/uk/interactive/2008/apr/18/googlerevenue  Retrieved Oct 2009
5 Key Issues: New Media For Businesses <ul><li>Acquisition </li></ul><ul><li>Conversion  </li></ul><ul><li>Activation </li...
Convergence Cartoon
Definitions: Convergence <ul><li>“ Technological convergence is the trend of technologies to merge into new technologies t...
Global Village <ul><li>A phrase popularised by the Canadian media sociologist Marshall McLuhan to describe the social effe...
Dynamic vs Static Advertising <ul><li>The metaphor of advertising fireworks vs social bonfires </li></ul><ul><li>See:  htt...
Dynamic vs Static Advertising
Learning from the Best Source  http://www.aimia.com.au/i-cms?page=5673   Retrieved Oct 2009
Mobile Usage / Advertising <ul><li>Mobile Proliferation </li></ul><ul><li>Availability </li></ul><ul><li>Obligation </li><...
Mobile Usage / Advertising
<ul><li>Geo Referencing </li></ul><ul><li>The Bionic Eye </li></ul><ul><li>Place as tag </li></ul><ul><li>Convergence of r...
Data Mining Collins, Christopher;  Carpendale, Sheelagh; and Penn, Gerald. DocuBurst: Visualizing Document Content using L...
Aggregating Media <ul><li>Photosynth </li></ul><ul><li>Aggregating known images </li></ul><ul><li>Pixel clusters </li></ul...
The National Broadband Network <ul><li>100 Mb /sec </li></ul><ul><li>Fibre To Homes </li></ul><ul><li>Tasmania 1 st </li><...
Questions / Discussions <ul><li>What strategy is your  your business trying? </li></ul><ul><li>What is working for you? </...
Ending Cartoon
Contacts <ul><li>[email_address] </li></ul><ul><li>08 8946 6419 (PA) </li></ul><ul><li>This Presentation will be at: </li>...
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OBM Hello New Media

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Presented to participants at October Business Month Seminar at the Darwin Convention Centre., October 12, 2009.

Presented by Assoc. Prof. Bill Wade
Head of School, Creative Arts and Humanities
Charles Darwin University

Published in: Education, Technology, Business
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OBM Hello New Media

  1. 1. Goodbye Traditional Advertising … Hello New Media October Business Month Presentation by Assoc. Prof. Bill Wade School of Creative Arts and Humanities October 12, 2009
  2. 3. Overview for Today <ul><li>Introductions & Disclaimer </li></ul><ul><li>My Background – DOME </li></ul><ul><li>Defining Terms </li></ul><ul><li>Media Convergence </li></ul><ul><li>Dynamic Versus Static Advertising </li></ul><ul><li>Social Networking </li></ul><ul><li>Online Video </li></ul><ul><li>Mobile Devices </li></ul><ul><li>Geo-Spatial Referencing </li></ul>Source http://www.conversationagent.com/images/2007/11/18/yournewmedia001_3.jpg retrieved Oct 2009
  3. 4. Sounds of Subarctic Photos courtesy of Leslie Leong
  4. 5. Borealis Photos courtesy of Leslie Leong
  5. 6. Music
  6. 7. Logo n Trees Sponge
  7. 8. Shadowland
  8. 9. Midem
  9. 10. Using Online Strategies <ul><li>domepro.com </li></ul>
  10. 11. Using Online Strategies
  11. 12. Using Online Strategies <ul><li>MP3.com </li></ul><ul><li>Licensemusic.com </li></ul>
  12. 13. Using Online Strategies <ul><li>MySpace.com/domepro </li></ul>
  13. 14. To SAE – Lifelong Learning The Learning Never Ends
  14. 15. Uses of Online Marketing <ul><li>Brand Specific Website </li></ul><ul><li>Promotional Website </li></ul><ul><li>Display Ads </li></ul><ul><li>Social Networking </li></ul><ul><li>Viral Ads </li></ul><ul><li>Staying Top of Mind </li></ul><ul><li>Attention Currency </li></ul><ul><li>Lead Generation </li></ul>Source http://www.slideshare.net/sidharthrao/webchutney-digital-media-outlook-report-2009-1669511?src=related_normal&rel=1641642 Retrieved Oct 2009
  15. 16. Definitions: New Media <ul><li>Phrase used to distinguish digital media forms from ‘old media’ forms such as newspapers, magazines, radio and television. </li></ul><ul><li>Now living in a ‘new’ economy with ‘new’ media all around us. </li></ul><ul><li>Digital devices are now part of the everyday experience of most people. </li></ul>Photo courtesy http://www.flickr.com/photos/mattjb
  16. 17. Definitions: New Media <ul><li>A term meant to encompass the emergence of digital , computerized , or networked information and communication technologies in the later part of the 20th century. </li></ul><ul><li>From wikipedia </li></ul>Source http://www.smh.com.au/news/web/hsc-to-run-wikipedia-course/2008/05/26/1211653895427.html Retrieved Oct 2009
  17. 18. Very Hard to Predict
  18. 19. New Media / Old Media Source http://kara.allthingsd.com/files/2009/09/54959_4_1-3.gif Retrieved Oct 2009
  19. 20. New Media / Old Media Source http://www.guardian.co.uk/uk/interactive/2008/apr/18/googlerevenue Retrieved Oct 2009
  20. 21. 5 Key Issues: New Media For Businesses <ul><li>Acquisition </li></ul><ul><li>Conversion </li></ul><ul><li>Activation </li></ul><ul><li>Retention </li></ul><ul><li>Referrals </li></ul>
  21. 22. Convergence Cartoon
  22. 23. Definitions: Convergence <ul><li>“ Technological convergence is the trend of technologies to merge into new technologies that bring together a myriad of media. </li></ul><ul><li>While historically, technology handled one medium or accomplished one or two tasks, through technological convergence, devices are now able to present and interact with a wide array of media.” </li></ul>Source http://www.wisegeek.com/what-is-technological-convergence.htm Retrieved Oct 2009
  23. 24. Global Village <ul><li>A phrase popularised by the Canadian media sociologist Marshall McLuhan to describe the social effect of convergent technologies. </li></ul><ul><li>The golden Age of the Internet officially ended after September 11 2001 when the surveillance society kicked in. </li></ul><ul><li>From 9/11 there has been a continuous rise in surveillance of digital technologies (Hirst and Harrison 2007). </li></ul>
  24. 25. Dynamic vs Static Advertising <ul><li>The metaphor of advertising fireworks vs social bonfires </li></ul><ul><li>See: http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires </li></ul><ul><li>From John V. Willshire </li></ul>
  25. 26. Dynamic vs Static Advertising
  26. 27. Learning from the Best Source http://www.aimia.com.au/i-cms?page=5673 Retrieved Oct 2009
  27. 28. Mobile Usage / Advertising <ul><li>Mobile Proliferation </li></ul><ul><li>Availability </li></ul><ul><li>Obligation </li></ul><ul><li>Collision </li></ul><ul><li>Shared Narratives </li></ul><ul><li>I Share, therefore I Am </li></ul><ul><li>Note how advertising is embedded in the video </li></ul>
  28. 29. Mobile Usage / Advertising
  29. 30. <ul><li>Geo Referencing </li></ul><ul><li>The Bionic Eye </li></ul><ul><li>Place as tag </li></ul><ul><li>Convergence of real experience with augmented experience </li></ul>Mobile Usage / Advertising
  30. 31. Data Mining Collins, Christopher; Carpendale, Sheelagh; and Penn, Gerald. DocuBurst: Visualizing Document Content using Language Structure. Computer Graphics Forum (Proceedings of Eurographics/IEEE-VGTC Symposium on Visualization (EuroVis '09)), 28(3): pp. 1039-1046, June, 2009.
  31. 32. Aggregating Media <ul><li>Photosynth </li></ul><ul><li>Aggregating known images </li></ul><ul><li>Pixel clusters </li></ul><ul><li>Tagging </li></ul><ul><li>The next BIG tag </li></ul><ul><ul><li>Georeferencing </li></ul></ul>Source http://axspot.files.wordpress.com/2008/11/synthlayout.jpg retrieved Aug 30, 2009
  32. 33. The National Broadband Network <ul><li>100 Mb /sec </li></ul><ul><li>Fibre To Homes </li></ul><ul><li>Tasmania 1 st </li></ul><ul><li>$43 Billion </li></ul><ul><li>Government Built </li></ul><ul><li>What myths and promises does the NBN perpetuate?” </li></ul>Source http://www.computerworld.com.au/nbn/ retrieved Aug 30, 2009
  33. 34. Questions / Discussions <ul><li>What strategy is your your business trying? </li></ul><ul><li>What is working for you? </li></ul><ul><li>What do you need to learn more about? </li></ul><ul><li>Thoughts / Reflections </li></ul><ul><li>Questions? </li></ul>Source http://www.independentcritics.com/images/thirteen%20conversations%20about%20one%20thing%20SPLASH.jpg Retrieved Oct 2009
  34. 35. Ending Cartoon
  35. 36. Contacts <ul><li>[email_address] </li></ul><ul><li>08 8946 6419 (PA) </li></ul><ul><li>This Presentation will be at: </li></ul><ul><li>Slideshare.net/billwadecdu </li></ul><ul><li>URLs </li></ul><ul><li>del.icio.us/wcwade </li></ul><ul><li>(tag OBM) </li></ul>

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