Your SlideShare is downloading. ×
0
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Go social stage one
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Go social stage one

229

Published on

Class notes from the Go Social Stage One Workshop. Held 04/27/12 in Franklin TN. Presented by Rave Communication, a service of Rave Graphic Design.

Class notes from the Go Social Stage One Workshop. Held 04/27/12 in Franklin TN. Presented by Rave Communication, a service of Rave Graphic Design.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
229
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Welcome
  • 2. YOU WILL NEEDLaptop or netbookEmail logon and password details for social media sites that require email verification.Your facilitator is Bill Todd, Director of Possibilities for Rave Communication (a service of Rave Graphic Design).
  • 3. The Social Media Revolution 2012Play the video, man.http://youtu.be/0eUeL3n7fDs
  • 4. The Right ProfileWe take in much of what well later remember about a person over a very short period of time, which usually occurs the first time we see the person. That impression is later very difficult for a person to overcome.The very same thing is true in the online world, but instead of the persons physical self that gets that first glance, its the persons profile. We’ll make sure that your profiles make the best impression possible.
  • 5. Leveraging LinkedIn
  • 6. LinkedIn How to Achieve an Effective and Complete Profile1. Upload a Professional ImageThis is your best opportunity to make a great first impression, and it is essential to attracting connections.
  • 7. LinkedIn How to Achieve an Effective and Complete Profile2. Create a compelling headline.You only have 120 characters at the top of your profile to describe what you do to the world and grab their attention. Use brief, descriptive, compelling keywords so the right professionals on LinkedIn can discover you.
  • 8. LinkedIn How to Achieve an Effective and Complete Profile3. List your current position and at least two past positions.Use descriptive keywords that you quoted in your headline if possible, and be sure to describe your role for each position.
  • 9. LinkedIn How to Achieve an Effective and Complete Profile4. Complete the “Specialties” section of your profile.Utilize customer-focused keywords, as these are the terms that will help you show up in search results within LinkedIn.When thinking about these keywords, brainstorm words and phrases that people in your target markets might search for to find someone with your background, experience, and service offering.
  • 10. LinkedIn How to Achieve an Effective and Complete Profile5. Give recommendations first.Request recommendations that can be displayed on your profile. The best way to receive recommendations is to first give them!Hint: You will need at least three recommendations in order for LinkedIn to label your profile “completed.”
  • 11. LinkedIn How to Achieve an Effective and Complete Profile6. Complete the “Interests” and “Groups and Associations” sections.Each of these terms will be hyper-linked and will take you to other users in the network who share these interests.
  • 12. Twitter Profiles:Effective and Complete BEFORE You Tweet.
  • 13. Twitter Profiles:Effective and Complete BEFORE You Tweet1 . Design ever y element of your profile to best reflect your business.Your name, bio, website and profile picture should all work together to tell your story.
  • 14. Twitter Profiles:Effective and Complete BEFORE You Tweet2. Choose a profile image that shows the best face of your business.
  • 15. Twitter Profiles:Effective and Complete BEFORE You Tweet3. Write a clear and informative bio that describes your business, products or ser vices.Experiment to find the best way to maximize those 160 characters.
  • 16. Twitter Profiles:Effective and Complete BEFORE You Tweet4. Fill in an accurate location, and include a link to your website.
  • 17. Coming in the Third Section
  • 18. How to Monitor Your SocialMedia Presence in 10 Minutes a Day Af ter the Break
  • 19. How Social Media Really Works How to Start a Movement. http://youtu.be/lbaemWIljeQ
  • 20. How to Monitor Your SocialMedia Presence in 10 Minutes a Day3 minutesCheck for Twitter chatter about your company and its competitors.2 minutesScan Google News and Blogs Alerts for important articles.3 minutesFilter and flag relevant industry-related LinkedIn questions.2 minutesLog in to Facebook to scan your wall for comments.
  • 21. How to Monitor Your SocialMedia Presence in 10 Minutes a DaySo what type of information and tweets should you be looking out for?
  • 22. How to Monitor Your SocialMedia Presence in 10 Minutes a DayRelevant questions about your company:If someone tweets, “Should I buy X product or its competitors product?” you want to be ready to respond. If not directly by offering helpful content about your business, perhaps you could point that person to a customer of yours.
  • 23. How to Monitor Your SocialMedia Presence in 10 Minutes a DayRelevant questions about your industr y:Being helpful by answering someone‟s question is a great way to develop credibility with that person. In the event they need a product or service related to the one(s) your business provides, they might end up coming to you!
  • 24. How to Monitor Your SocialMedia Presence in 10 Minutes a DayRequests for suppor t:If a customer tweets a request for help (either directly to you or perhaps to their network), you should notice that tweet and respond accordingly. Happy customers are essential for the long-term results of your business.
  • 25. How to Monitor Your SocialMedia Presence in 10 Minutes a DayComplaints and feedback:Critics are always out there, and it‟s important to acknowledge and resolve issues as they come up.Best Practice: Refer to the article “B.O.P.P.” Formula – How to Deal With Negative Comments” on the Facebook Group Page
  • 26. How to Monitor Your SocialMedia Presence in 10 Minutes a DayPraise:Please sir, can I have some more? Praise is a wonderful thing to receive! Why not say thank you? Re-tweet it. Save it to your favorites. Send that person a t-shirt! Its wise to appreciate those who appreciate you.
  • 27. How to Monitor Your SocialMedia Presence in 10 Minutes a DayCompetitor mentions:Competitor intel, anyone? Other people are praising, complaining, and asking questions about your competitors, too. You should monitor those conversations, if only for the information and data.Best Practices: twazzup.com or use Twitter Search and Advanced Search functions. Look for article Engage Your Audience With 7 Free Social Media Monitoring Tools on Facebook Group Page.
  • 28. How to Monitor Your Social Media Presence in 10 Minutes a DayAr ticlesA great tool for searching for blog ar ticles and news is Googleitself! Google has “Google News” and “Google Blogs,” which areboth great tools for collecting and searching for articles that areimpor tant to your business. To find this search function, conduct aGoogle search and click on either “Blogs” or “News” on the left-hand side. If it does not automatically appear for you, select“More.”Best Practice: Using Google in the Classroom: Two Simple Tips toRefine Your Search on Facebook Group Page
  • 29. How to Monitor Your Social Media Presence in 10 Minutes a DayGoogle Aler tsAnother option for tracking relevant ar ticles is toset up Google Aler ts for blog and news coverage.For these aler ts, you can choose to make themreal-time and monitor your coverage throughoutthe day, or schedule them to be sent to youremail or Google Reader once per day. Up to you!Google.com/aler ts
  • 30. How to Monitor Your SocialMedia Presence in 10 Minutes a DaySo what should you be monitoring onLinkedIn?
  • 31. How to Monitor Your Social Media Presence in 10 Minutes a DayLinkedIn Answers:This section of LinkedIn is a great way to showcase your expertise.Many LinkedIn users use this feature to request information,resources, business tips, and advice. Similar to Twitter, LinkedInenables you to monitor questions that are relevant to your businessand industry. By taking a moment to respond with a thoughtfulanswer, you could win “Best Answer.” When answering, you also havethe opportunity to link to relevant resources. Did you or your companyrecently publish a blog article that addresses the topic in question?You should link to it!
  • 32. How to Monitor Your Social Media Presence in 10 Minutes a DayGroup Discussions:LinkedIn members also interact often within LinkedInGroups by posting discussion questions, topics, and moreto the group. These discussions offer other opportunitiesto answer, comment, and link to your resources when itmakes sense and is valuable to the community.
  • 33. How to Build and Monitor An Amazing Facebook Page Everything on Facebook Starts with Your Page.
  • 34. How to Build and Monitor An Amazing Facebook PageWhy do these steps matter? Because all of your work is about building connections for your business.
  • 35. How to Build and Monitor An Amazing Facebook Page Not just clicks. Not just likes. Its about building relationships.
  • 36. How to Build and Monitor An Amazing Facebook Page We are given an empty canvas. So lets rock.
  • 37. How to Build and Monitor An Amazing Facebook Page1. Set your cover and profile photos.Profile picture: Use a logo or picture that peopleassociate with your business.Cover photo: Use a photo that captures the essence ofyour brand and showcases your product or service.
  • 38. How to Build and Monitor An Amazing Facebook Page2. Add Milestones to define key moments.This is an engaging way to invite customers into thestory of your business. Use photos to leverage thevisual appeal of Facebook.
  • 39. How to Build and Monitor An Amazing Facebook Page3. Pin important stories to top of your page.A pinned post stays in place for seven days.
  • 40. How to Build and Monitor An Amazing Facebook Page3. Pin important stories to top of your page.A pinned post stays in place for seven days.Hover around the top of an update, click the pencil iconand pin it to the top of your news feed.
  • 41. How to Build and Monitor An Amazing Facebook Page4. Post Daily.Regular updates keep fans engaged.Best practice: Use Google Alerts to mine for interestingand helpful content online.
  • 42. How to Build and Monitor An Amazing Facebook Page5. Manage your page by using the Admin Panel.
  • 43. How to Build and Monitor An Amazing Facebook Page6. Respond to personal messages.Its about the relationships. If you just talk at me, andnever talk to me, why would I want to do business withyou?Make sure to receive and send personal messages.
  • 44. How to Build and Monitor An Amazing Facebook Page7. Make best use of views and apps.Your photos, events, and custom apps are now easier tofind.
  • 45. How to Build and Monitor An Amazing Facebook Page8. Highlight updates.Star Updates: Hover around updates and click the staricon to highlight stories.
  • 46. How to Build and Monitor An Amazing Facebook Page9. Claim your vanity URL.Username:If you havent set your vanity URL, go towww.Facebook.com/username
  • 47. Go Social 6 Week Kickstar t
  • 48. Go Social 6 Week Kickstar tWEEK ONEFacebook: Complete all elements of the business page. 100%. No shortcuts. Begin to publish visual content. The new Timeline page design places more emphasis on visual content like images and videos, so use that to your advantage.Twitter: Complete all elements of the profile page. 100%. No shortcuts. Search for followers based on interests and keywords.LinkedIn: Complete all elements of the profile page. 100%. No shortcuts. LinkedIn will let you know when you are 100% complete. Invite five trusted professionals into your network.
  • 49. Go Social 6 Week Kickstar tWEEK T WOFacebook: Publish posts more than once a day. Stay responsive.Twitter: Identify industry leaders and evangelists. Follow them. Search for followers based on interests and keywords.LinkedIn: Accept any invitations that meet your criteria. Invite five trusted professionals into your network. Make sure your marketing headline is killer.
  • 50. Go Social 6 Week Kick Star tWEEK THREEFacebook: Publish posts more than once a day. Stay responsive. Add additional milestones to your time lineTwitter: Search for followers based on interests and keywords. Use the search features to find out what your competition is doing and saying online.LinkedIn: Accept any invitations that meet your criteria. Invite five trusted professionals into your network. Write a recommendation for someone in your network who would appreciate the props.
  • 51. Go Social 6 Week Kick Star tWEEK FOURFacebook: Publish posts more than once a day. Stay responsive. Pin new promotions and posts every seven days.Twitter: Find the locals. Use www.twitterlocal.net to search for people in your chosen area.LinkedIn: Accept any invitations that meet your criteria. Invite five trusted professionals into your network. Join five more appropriate groups. Perform a company search on a competitor or a target organization.
  • 52. Go Social 6 Week Kick Star tWEEK FIVEFacebook: Publish posts more than once a day. Stay responsive. Make a point to share and publicly praise fans.Twitter: Think quality over quantity. Find the influence leaders and look at who they follow. Do same.LinkedIn: Accept any invitations that meet your criteria. Invite five trusted professionals into your network. Join five more appropriate groups. Connect with all appropriate colleagues and classmates.
  • 53. Go Social 6 Week Kick Star tWEEK SIXFacebook: Publish posts more than once a day. Stay responsive. Create a post that includes a call to action or offers fans a great deal on your services.Twitter: Focus on re-tweeting great content and promoting your followers.LinkedIn: Accept any invitations that meet your criteria. Invite five trusted professionals into your network. Join five more appropriate groups.

×