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2010 04-10-chi2010-workshop ignite talk

2010 04-10-chi2010-workshop ignite talk






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    2010 04-10-chi2010-workshop ignite talk 2010 04-10-chi2010-workshop ignite talk Presentation Transcript

    • Relevance vs. Serendipity Bongwon Suh [email_address] Research Scientist Augmented Social Cognition Area Palo Alto Research Center (Xerox PARC)
    • Original Problem CHI2010 Microblogging Workshop 2010/04/11
    • One Solution
      • I have 10 minutes, give me something to read
      • Build a recommendation engine!
      CHI2010 Microblogging Workshop 2010/04/11 http://daveferguson.typepad.com/photos/uncategorized/thumb_sup.jpeg
    • By the way, that was what we did
      • Short and Tweet: Experiments on Recommending Content from Information Streams
        • Jilin Chen, Rowan Nairn, Les Nelson, Ed Chi, Michael Bernstein
        • Understanding Comments Session
        • Tuesday April 13 th 2:30PM
      CHI2010 Microblogging Workshop 2010/04/11
    • Revisit “Something to Read”
      • Relevant?
      • Interesting?
      • Need action?
      • Urgent?
      • Recommendation can choose some “relevant” items
      CHI2010 Microblogging Workshop 2010/04/11 What about interesting items?
    • What is “Interestingness”? CHI2010 Microblogging Workshop 2010/04/11 “ Something I crave …, is an element of surprise or whimsy. ... I am getting a lot of things I am interested in, but that is not necessarily a good thing for me personally” - User study participant
    • Serendipity is Unexpected Relevance CHI2010 Microblogging Workshop 2010/04/11 Without serendipity, as I hear it, we’ll be less-well informed (all work, no play, makes Jack a dull boy; all relevance, not serendipity, makes Jill a predictable girl) - Jeff Jarvis http://www.buzzmachine.com/2010/03/30/serendipity-is-unexpected-relevance/
    • The Danger CHI2010 Microblogging Workshop 2010/04/11 Adamic & Glance, The political blogosphere and the 2004 U.S. election: divided they blog, LinkKDD 2005
    • Point of Views in Wikipedia CHI2010 Microblogging Workshop 2010/04/11 Sympathetic to husband Sympathetic to parents Mediators Vandals Spammers Suh et al. Lifting the Veil: Understanding Social Dynamics in Wikipedia with Revert Graph Vis, VAST 2007 Wikipedia Page: Terri Schiavo
    • Serendipity Maker http://www.buzzfeed.com/awesomer/the-24-best-chat-roulette-screenshots-nsfw
    • First Lesson CHI2010 Microblogging Workshop 2010/04/11 Never talk to strangers!
    • Random Guardian
      • ” Chatroulette for news"
      • http://random-guardian.appspot.com
      • StumbleUpon.com
      CHI2010 Microblogging Workshop 2010/04/11
    • iPod “Shuffle”
    • Pandora.com: Add Variety CHI2010 Microblogging Workshop 2010/04/11
    • Photo Browsing
    • Media Bias & Multiple Points of View Park et al. NewsCube: delivering multiple aspects of news to mitigate media bias CHI 2009 News with opposite point of view News with a certain point of view
    • Serendipity is Unexpected Relevance* Bongwon Suh [email_address] * Jeff Jarvis http://www.buzzmachine.com/2010/03/30/serendipity-is-unexpected-relevance/