Laying the information marketing foundation
Upcoming SlideShare
Loading in...5
×
 

Laying the information marketing foundation

on

  • 235 views

Every successful online business is built on a strong foundation, though most likely they didn't all start off that way. ...

Every successful online business is built on a strong foundation, though most likely they didn't all start off that way.

If you want a real business that you can run from anywhere in the world for which you have an internet connection (and that could be literally anywhere there’s cell phone connectivity), you will want to build it using solid technology that is easy to use, maintain, upgrade, and backup.

Statistics

Views

Total Views
235
Views on SlideShare
137
Embed Views
98

Actions

Likes
1
Downloads
3
Comments
0

1 Embed 98

http://internet-marketing-muscle.com 98

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Laying the information marketing foundation Laying the information marketing foundation Presentation Transcript

  • Laying the Information Marketing Foundation By Bill Davis internet-markeketing-muscle.com
  • Beginnings Every successful online business is built on a strong foundation, though most likely they didn‟t all start off that way. If you want a real business that you can run from anywhere in the world for which you have an internet connection (and that could be literally anywhere there‟s cell phone connectivity), you will want to build it using solid technology that is easy to use, maintain, upgrade, and backup.
  • To build that foundation, follow these steps. It almost goes without saying that if you wish to build an online business, then you must have your own web site. I highly recommend that you own this valuable asset (that you can sell later, just like a physical business with a building, goodwill, and other assets), rather than “rent it”. This means setting up web hosting, registering a domain name, and uploading or otherwise updating web server files. Don’t worry — it’s not nearly as onerous as it may seem.
  • Research to discover your ideal site concept What is it you want to do with your online business? Will it be a business that sells knitting supplies, information about how to grow a vegetable garden, or electronic books about cooking? Next are some guidelines for picking your perfect niche.
  • Pick a niche that… Has a narrow focus
  • Give „em what they want
  • Keywords… …make all the difference. Figure out how your ideal customer will search for what you provide and then design your web site to deliver results that match what he‟s looking for!
  • Ug. Keyword research. Information marketing content marketing traffic building monetization Tiered Keywords — Primary, Secondary, Tertiary, and Long-Tail Keyword Phrases. You already have your site concept, or primary keyword phrase. making offers list building Your secondary keyword phrase should consist of 5-10 (the narrower the niche, the less secondary and tertiary keyword phrases needed) keyword phrases that are tightly related to your primary keyword. Your tertiary KWP are tightly related to your secondary KWP. Choose 5-10 per secondary KWP (so 25 at a minimum).
  • Get a domain name Branded? Keyword? The first order of business, once you determine that you‟re going to purchase a domain name is to go to a reputable domain registrar and open an account.
  • Set up your nameservers
  • Get a hosting account
  • But what kind? Shared hosting VPS (Virtual Private Server) Dedicated server Start with shared hosting. If your site becomes wildly popular, move up. Easy.
  • Popular Web Hosts Bluehost HostGator LiquidWeb Great starter A step up Big league web hosting
  • Choose a Content Management System (CMS) WordPress…that is your choice. It‟s the best. It‟s open source. Lots of core functionality built right in. What isn‟t there in the core installation is provided by thousands of 3rd party developers—thousands of themes and plugins suitable for nearly any functionality you can dream up.
  • WordPress—Need help? Getting started: WP Zero—you will learn everything you need to know to get started with WordPress. WordPress Security: WP Secure Pro 2.0—WordPress security for laymen (not techies).
  • Now…Just Do It! Install WordPress 1. Install using Fantastico 2. Configure per WP Zero Choose a theme Add your plugins 3. Choose from among thousands of themes— StudioPress is best 4. Add in the functionality you need with plugins
  • Do This, Not That. Thou shall make proper backups and test them regularly. Don‟t lose all your hard work Backup early. Backup often. Do NOT store your backups at your web host! Because you didn‟t back it up
  • Add some tools Google can be your friend. Google Analytics & Webmaster Tools These provide a powerful 1-2 punch to your web site-building efforts
  • 3 more things…then you‟re done (well, sort of) Establish your Google identity Create your social media profiles and content        Google account Google+ YouTube Facebook LinkedIn Twitter Pinterest Then… Build 3rd party sites for content syndication  WordPress.com  Blogger  Tumblr
  • Last and certainly not least… Create AMAZING content.