2012 04-10 Main Street Meet-Up


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Main Street Meet-Up Presentation given at Newark Patch, April 10, 2012 about social media and local business

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2012 04-10 Main Street Meet-Up

  1. 1. Main Street Meet-Up sponsored by Newark Patch Brought to you by Bill Davis Publisher, Internet-Marketing-Muscle.com
  2. 2. What Is Social Media?A definition: Web-based and mobiletechnologies used to turn communicationinto interactive dialogueSource: http://u-like.us/socialmedia
  3. 3. Push and Pull Social MediaYou place social media links (graphical and textual) onyour web properties to entice people to follow you onFacebook, Twitter, YouTube, LinkedIn, and others– Digg Digg– ShareThis– AddThisYou use social media sites to drive people to yourwebsite– Syndicate your content– Repost your content– Add to your content (remember, it’s a conversation)– Think “Unique”– 80/20 rule
  4. 4. Emerging TrendSearch engines are incorporating socialnetworks in their algorithms“SoLoMo”—Social, Local, Mobile– All are converging– All are being incorporated into SEARCH– Get on board or move out of the way
  5. 5. Some FactsFacebook has over 800 million usersThey are very active (about 1400 minutesper month on average—more than mostspend on their cell phones)
  6. 6. More FactsBing is re-emerging as a threat to GoogleMicrosoft serves Facebook ads and istheir Search Engine, too“Like” is a BIG dealGoogle’s +1 – Is it too little too late ordoes it add value?Pinterest is emerging– Sends more referral traffic than LI, YT, and Google+ combined
  7. 7. What Does It All Mean?Like it or not, social network activity isbeing incorporated in searchProbably always will have some elementsAs other *things* emerge, social couldplay a smaller (or bigger) part. Whoknows?I don’t think it’s going away any time soon
  8. 8. Create-Connect-ConvertCreate GREAT content– Tell your story– Get found in searchesConnect through social media networks– Syndicate your content– Start and engage in a conversationConvert– This is what you want, right? Turn a browser into a buyer
  9. 9. Bottom LineThe COLD HARD FACTS– If you don’t embrace social media, your competitors will– Get in now You haven’t lost much ground—yet– Be smart and incorporate ALL facets of social media (but don’t over do it!)
  10. 10. Be SMARTRSocial Media And Real-Time Results– Yeah, I made this up– Check http://u-like.us/google-realtime http://u-like.us/google-realtime-2 http://u-like.us/alerts
  11. 11. For More InformationInternet Marketing Muscle– http://internet-marketing-muscle.comCoaching Academy– http://coaching-academy.usFacebook– https://www.facebook.com/InternetMarketingMuscleTwitter– http://twitter.com/IMMusclePhone– (925) 605-5553Email– bill.davis@internet-marketing-muscle.com