Be the first to like this
B2B marketing in upstream oil & gas has forever changed. No longer do corporate buyers wait for your salespeople to call and sell them. 70% of the B2B sales cycle is now done via content. And not just textual content, but visual content that rises above the noise.
This presentation explores how buyers now consume content, and how social media and content communications are changing oil & gas.
Energy brands have some of the most intriguing stories in the world to tell, if we but have the courage and creativity to do so.
This presentation was given by Bill Roth (President, Industry Infographics) at the Energy Digital Summit in Houston, TX (June 2014).
Please contact him at firstname.lastname@example.org with any questions, insights or to explore visual content strategy for your energy brand.