How DRM Technologies Impact Consumers

March 25, 2009

Objectives • What do DRMs govern that users might want to know about? • What are the trends for each of these? Digital Rights Management March 25, 2009

What do DRMs Govern? • Devices • Identities & authentication • Extents of usage • Usage Information Digital Rights Management March 25, 2009

Devices • PCs, Macs • Connected devices – iPhones, DVB phones, Kindles, IPTVs • Dependent devices – iPods, Sansas, Sony Readers • Physical media – DVD, Blu-ray, USB storage Digital Rights Management March 25, 2009

Device Trends • More connected devices, greater bandwidth • User’s set of devices grows and changes faster • Physical media e.g. USB 3.0 Digital Rights Management March 25, 2009

Identities & Authentication • Users • Devices • Domains – Groups of devices – Defined by number or geography Digital Rights Management March 25, 2009

Identity & Authentication Trends • Domains getting more popular – CE “connected home” • But rules can be complex – Number/type of devices, proximity • Rights lockers – Register devices with service provider • Local vs. server authentication – Server must run indefinitely Digital Rights Management March 25, 2009

Extents of Usage • Durations – Rentals, 24/30 rules, etc. – library checkouts – Subscriptions • Number of copies or burns Digital Rights Management March 25, 2009

Extent Trends • Subscription services • Library e-book lending • “Managed copy” rights for physical media – DVDs,Blu-ray • Video rental terms • Release window compression Digital Rights Management March 25, 2009

Usage Information • Collected on device • Sent to service provider • Required for royalty payments • Used for marketing purposes Digital Rights Management March 25, 2009

Usage Information Trends • Expected in subscription services • Considered anathema in ownership services Digital Rights Management March 25, 2009

Unscientific Poll • On copyrightandtechnology.com • “How should the FTC regulate disclosure of content services that use DRM?” 1. Mandatory disclosure in detail, like food ingredient or nutrition lists 2. Mandatory disclosure at a high level, like restaurant menu items 3. Mandatory simple rating or logo system, like MPAA film ratings 4. Keep it voluntary Digital Rights Management March 25, 2009

Poll Results Mandatory in 15% detail 39% Mandatory high 15% level Mandatory logo / rating Voluntary 31% Digital Rights Management March 25, 2009

Thank You! • Website: www.giantstepsmts.com • Blog: www.copyrightandtechnology.com Digital Rights Management March 25, 2009

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How DRM Technologies Impact Consumers

by GiantSteps Media Technology Strategies on Apr 05, 2010

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How DRM Technologies Impact Consumers — Presentation Transcript