March 25, 2009
Objectives
• What do DRMs govern that users
  might want to know about?
• What are the trends for each of
  these?



    ...
What do DRMs Govern?

•   Devices
•   Identities & authentication
•   Extents of usage
•   Usage Information



          ...
Devices
• PCs, Macs
• Connected devices
  – iPhones, DVB phones, Kindles, IPTVs
• Dependent devices
  – iPods, Sansas, Son...
Device Trends
• More connected devices,
  greater bandwidth
• User’s set of devices grows and
  changes faster
• Physical ...
Identities &
         Authentication
• Users
• Devices
• Domains
 – Groups of devices
 – Defined by number or geography


...
Identity &
        Authentication Trends
• Domains getting more popular
  – CE “connected home”
• But rules can be complex...
Extents of Usage
• Durations
  – Rentals, 24/30 rules, etc.
  – library checkouts
  – Subscriptions
• Number of copies or ...
Extent Trends
• Subscription services
• Library e-book lending
• “Managed copy” rights for physical
  media – DVDs,Blu-ray...
Usage Information
•   Collected on device
•   Sent to service provider
•   Required for royalty payments
•   Used for mark...
Usage Information
          Trends
• Expected in subscription services
• Considered anathema in ownership
  services




 ...
Unscientific Poll
• On copyrightandtechnology.com
• “How should the FTC regulate disclosure of
  content services that use...
Poll Results

                   Mandatory in
      15%
                   detail
             39%   Mandatory high
15%   ...
Thank You!
• Website:
  www.giantstepsmts.com
• Blog:
  www.copyrightandtechnology.com



                         Digital...
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How DRM Technologies Impact Consumers

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Presentation given at Federal Trade Commission Town Hall on Digital Rights Management, March 2009, Seattle, Washington

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How DRM Technologies Impact Consumers

  1. 1. March 25, 2009
  2. 2. Objectives • What do DRMs govern that users might want to know about? • What are the trends for each of these? Digital Rights Management March 25, 2009
  3. 3. What do DRMs Govern? • Devices • Identities & authentication • Extents of usage • Usage Information Digital Rights Management March 25, 2009
  4. 4. Devices • PCs, Macs • Connected devices – iPhones, DVB phones, Kindles, IPTVs • Dependent devices – iPods, Sansas, Sony Readers • Physical media – DVD, Blu-ray, USB storage Digital Rights Management March 25, 2009
  5. 5. Device Trends • More connected devices, greater bandwidth • User’s set of devices grows and changes faster • Physical media e.g. USB 3.0 Digital Rights Management March 25, 2009
  6. 6. Identities & Authentication • Users • Devices • Domains – Groups of devices – Defined by number or geography Digital Rights Management March 25, 2009
  7. 7. Identity & Authentication Trends • Domains getting more popular – CE “connected home” • But rules can be complex – Number/type of devices, proximity • Rights lockers – Register devices with service provider • Local vs. server authentication – Server must run indefinitely Digital Rights Management March 25, 2009
  8. 8. Extents of Usage • Durations – Rentals, 24/30 rules, etc. – library checkouts – Subscriptions • Number of copies or burns Digital Rights Management March 25, 2009
  9. 9. Extent Trends • Subscription services • Library e-book lending • “Managed copy” rights for physical media – DVDs,Blu-ray • Video rental terms • Release window compression Digital Rights Management March 25, 2009
  10. 10. Usage Information • Collected on device • Sent to service provider • Required for royalty payments • Used for marketing purposes Digital Rights Management March 25, 2009
  11. 11. Usage Information Trends • Expected in subscription services • Considered anathema in ownership services Digital Rights Management March 25, 2009
  12. 12. Unscientific Poll • On copyrightandtechnology.com • “How should the FTC regulate disclosure of content services that use DRM?” 1. Mandatory disclosure in detail, like food ingredient or nutrition lists 2. Mandatory disclosure at a high level, like restaurant menu items 3. Mandatory simple rating or logo system, like MPAA film ratings 4. Keep it voluntary Digital Rights Management March 25, 2009
  13. 13. Poll Results Mandatory in 15% detail 39% Mandatory high 15% level Mandatory logo / rating Voluntary 31% Digital Rights Management March 25, 2009
  14. 14. Thank You! • Website: www.giantstepsmts.com • Blog: www.copyrightandtechnology.com Digital Rights Management March 25, 2009

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