Content Security Challenges in Multiplatform Distribution          Business Aspects              Dr. Susanne Guth-Orlowski
The ecosystem challenge!              Closed    Open 18.06.2012            © castLabs GmbH   2
Challenges of new business models!                                       We are not getting more revenues                 ...
Changing user behaviour / norms!      I can‘t wait until                                 Apps should be free!      Sex and...
The price challenge!               versus                     ! 18.06.2012      © castLabs GmbH   5
Keep everyone in the value chain happy              Content         Integrator/                Retailer /   Customer /    ...
Some Success Factors … Build the business:  Make sure everyone in the value chain survives!  Offer attractive prices to ...
Thank you!
Hamburg                          Berlin                                  DüsseldorfMichael Stattmann                Martin...
Backup 19.06.2012   © castLabs GmbH   10
Example: UltraVioletTM PlayerA reminder of what needs to be adapted per device                                UltraVioletT...
Return on Investment Challenges                               Tech Costs              # of Tech Companies                 ...
Who is the competitor?               versus                 ? 18.06.2012     © castLabs GmbH   13
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Copyright and Technology London 2012: Multiplatform Video Security - Susanne Guth, castLabs

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Copyright and Technology London 2012: Multiplatform Video Security - Susanne Guth, castLabs

  1. 1. Content Security Challenges in Multiplatform Distribution Business Aspects Dr. Susanne Guth-Orlowski
  2. 2. The ecosystem challenge! Closed Open 18.06.2012 © castLabs GmbH 2
  3. 3. Challenges of new business models! We are not getting more revenues why investing in consumer plattforms? We define the conditions under which we are ready to license our content! We already paid for content, why pay for technology? Who pays for it? 19.06.2012 © castLabs GmbH 3
  4. 4. Changing user behaviour / norms! I can‘t wait until Apps should be free! Sex and the city is Why buy an Android App? shown again. I want to watch series #3 now. I want to watch the movieThis movie won the oscars, In my home cinemawhy can‘t I watch it in Germany now? environment in HD & DTS 19.06.2012 © castLabs GmbH 4
  5. 5. The price challenge! versus ! 18.06.2012 © castLabs GmbH 5
  6. 6. Keep everyone in the value chain happy Content Integrator/ Retailer / Customer / Provider Technology VoD Shop Technology Tech Costs # of Tech Companies # of Platforms Margins 19.06.2012 © castLabs GmbH 6
  7. 7. Some Success Factors … Build the business:  Make sure everyone in the value chain survives!  Offer attractive prices to the end customer Economy of Scale Reduce zoo of technologies + few technology companies serve high volume (e.g. one DRM backend for multiple retailers, DRM middleware,..) Optimize the user experience Offer high quality, don’t restrict use, let content flow! Review traditional business models Make (all) content available, listen to customer’s needs! E.g. Adapt release windows (Pirated movies are available prior release date!); There are no longer platform/bearer specific customers (e.g. only cable, only TV) 18.06.2012 © castLabs GmbH 7
  8. 8. Thank you!
  9. 9. Hamburg Berlin DüsseldorfMichael Stattmann Martin Tews Dr. Susanne Guth-OrlowskiManaging Director Managing Director Business Development & Salesmichael.stattmann@castlabs.com martin.tews@castlabs.com susanne.guth@castlabs.com+49 173 2585272 +49 173 2585256 +49 162 2678760castLabs GmbH Commercial Register Berlin-CharlottenburgPlatz vor dem Neuen Tor 2 HRB 101555 B10115 Berlin VAT-ID DE 208 844 111Germany http://www.castlabs.com 18.06.2012 © castLabs GmbH 9
  10. 10. Backup 19.06.2012 © castLabs GmbH 10
  11. 11. Example: UltraVioletTM PlayerA reminder of what needs to be adapted per device UltraVioletTM Protocols DRM Agent File Format Download Manager OMA, PlayReady (CFF, MP4, WebM…) Video Codec Hardening (H264, VC1, VP8) Audio Codec Adaptive Streaming Media Player DTS, Dolby, Stereo HLS, Smooth,..DASH 18.06.2012 © castLabs GmbH 11
  12. 12. Return on Investment Challenges Tech Costs # of Tech Companies Margins # of Platforms 19.06.2012 © castLabs GmbH 12
  13. 13. Who is the competitor? versus ? 18.06.2012 © castLabs GmbH 13

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