Copyright and Technology London 2012: Content Identification - Alex Terpstra, Civolution


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Copyright and Technology London 2012: Content Identification - Alex Terpstra, Civolution

  1. 1. Copyright & Technology: London 2012Alex Terpstra, CEO Civolution19 June 2012
  2. 2. Creating a content-aware digital media ecosystem In today’s and tomorrow’s fragmented and increasingly virtual digital media world, effective monetization of content relies on a content-aware eco system Today, major stakeholders Advertisers use Content Identification Broadcasters, aggregators Content creators, owners Operators, distributors Device manufacturers Application providers solutions divided over three main segments: B2B B2C Media Protection Media Intelligence Media Interaction
  3. 3. Content Identification Technologies (1)Watermarking Embedding a unique identifier in audio and/or video, imperceptible to the human ear and eye, but can be detected by special software tools. Watermarks make each content copy unique when embedding unique data, allowing to track unique content copies or the source of (illegal) content copies. Insertion of unique ID tag to individual pieces of content Distribution Media content Usage Re-distribution WM Unique watermark detection Metadata
  4. 4. Content Identification Technologies (2)Fingerprinting Identifying content by extracting unique features from audio and/or video, which are compared with features previously stored in a database Fingerprints give content assets and copies thereof a unique identity, allowing efficient high volume and real-time identification of content assets and copies thereof. Media content Distribution Distributed media content Asset Metadata Identification of fingerprints registration database Comparison and matching Nbr. 6538964212556…. of fingerprints against fingerprints stored into the database
  5. 5. Media Protection – application examplesForensic watermarking Pre-Release: Protects post-production, screeners, distribution and content repurposing. Digital Cinema: Watermarking to make in-theatre camcorder copies traceable. Pay TV: Consumer-level watermarking to enable Premium Video on Demand. Online Media Delivery: Transactional watermarking for online B2B and B2C applications.Copy protection Watermarking-based ‘Play Control’ function on Blu-Ray disk players.Web search/filtering Content Identification to filter videos from being uploaded to User Generated Content websites. Content Identification to identify illegal use of content on websites to trigger Takedown notices or Graduated Response actions.
  6. 6. Media Intelligence – application examplesMedia monitoring & reporting TV monitoring: Monitoring broadcast TV content to enable content owners to determine precisely when, where and how their content is being aired around the world Radio monitoring: Music monitoring on radio stations for reporting to rights collection agencies Internet monitoring: Automated monitoring of Internet distribution of (live) media content.Audience measurement Fingerprinting (matching) allows for automated measurement of content consumption. Watermarking (coding) allows for more accurate measurement including source and distribution path. Using audio, both for TV and Radio measurement.
  7. 7. Media Interaction – application examplesAutomatic Content Recognition (ACR) Music ID: Identify music through a smartphone app taking a sample and match its fingerprint. Content discovery: Trigger user experiences and other content through content identification 2nd Screen: Synchronize 2nd screens to TV or radio content, live, on-demand or recorded. Smart TV: Make connected TV’s content-aware and enable new monetization models. Smart services: Drive content-triggered functionality on connected devices, such as synced ads.
  8. 8. Solutions for content identification and value creation Twitter: @Civolution @ADTerpstra
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