How to make DRM work

By Christian Brugeron, Vivacode, Paris, France
High grade protection, secure
(re)thinking

 The system must hide the complexity
 But it must be of high grade security
 T...
Interoperability
 There must be the same usage on many
 « imcompatible » devices, including Linux,
 iDevices, Android devi...
Plain old good usages; lending from person
to person

 Must be driven by the publisher/distributor:
   Machine count
   Co...
Publishers/Distributors keep control on
marketing and sales conditions

They can keep the original files on their
servers....
New growth vectors

 Knowing who has read, when, recomended by who are
 tremendous informations
 Digital advantages of res...
DRM Usage should benefit to the reader!

 Content usable on any device, phone, computer
 Basic usage as lending should be ...
Thanks you for your attention



 Christian Brugeron
 Christian@brugeron.com
 Christian.brugeron@vivacode.eu


 http://www...
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Christian Brugeron, Vivacode

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Christian Brugeron, Vivacode

  1. 1. How to make DRM work By Christian Brugeron, Vivacode, Paris, France
  2. 2. High grade protection, secure (re)thinking The system must hide the complexity But it must be of high grade security The DRM should become a Brand, not an obstacle As a Brand, usages must become evident (proven content, known attached usages)
  3. 3. Interoperability There must be the same usage on many « imcompatible » devices, including Linux, iDevices, Android devices and the like) Metadata must be visible, searcheable and RICH
  4. 4. Plain old good usages; lending from person to person Must be driven by the publisher/distributor: Machine count Conditions (limited in volume (aka # pages, duration, or combinations) Printing, copy/pasting These convey a positive image for the Publisher, not taking the readers for simples pirates or infantilized customers.
  5. 5. Publishers/Distributors keep control on marketing and sales conditions They can keep the original files on their servers. They can fix the prices, the lending conditions, and the like They can set up any promotion coupling physical and digital books They have a bidirectional relation with readers
  6. 6. New growth vectors Knowing who has read, when, recomended by who are tremendous informations Digital advantages of resurecting books that are too costly to reprint Can lead to new marketing models, and new sales channels (rental, lending, subscriptions, …) Digital books can be used as sales vectors for physical ones
  7. 7. DRM Usage should benefit to the reader! Content usable on any device, phone, computer Basic usage as lending should be possible The reading software should be as rich as possible (print, copy/paste, zooms, search, ..) There must be no regression When the content is lended, a « Buy » button must act as an easy to buy behaviour Basic usages should be derived from the physical experience, not the geek habits.
  8. 8. Thanks you for your attention Christian Brugeron Christian@brugeron.com Christian.brugeron@vivacode.eu http://www.vivacode.eu

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