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Health Fit Sherpa June 3pdf

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Review of social media growth and evolution as a marketing tool. Social media as a powerful way for Health and Fitness businesses to increase google rank and community engagement. HealthFit Sherpa …

Review of social media growth and evolution as a marketing tool. Social media as a powerful way for Health and Fitness businesses to increase google rank and community engagement. HealthFit Sherpa as a cost effective way to outsource social media content generation for your business.


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  • 1. Using  Social  Media  to  grow  your   Health  /  Fitness  Business   Bill  Pryor,  Business  Development  Director   NCI  /  HealthfitSherpa          bpryor@nci.com  
  • 2. Network Communications Inc. Based in Atlanta with operations throughout the country, NCI is a leading publishing and media content producer. Through it’s Sherpa operations group launched in 2008, NCI is currently providing over 1000 small and mid-sized companies with social media marketing programs
  • 3. Custom, turnkey internet marketing services
  • 4. 1) Social media explosion 2) Social media marketing in health & fitness 3) Key success factors 4) HealthFit Sherpa solution
  • 5. Social Media
  • 6. Years  to  reach  50  million  users                                                     38 Years                   13 Years 4 Years 3 Years
  • 7. SOCIAL MEDIA EXPLOSION Exhibit A: Facebook Growth
  • 8. “44% of Internet users visited a social network at least monthly in 2009” “85% of social media users thought companies should interact with their consumers through social media” “Nearly 6 out of 10 Americans who use social media interact with companies on social media sites” “The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”
  • 9. SOCIAL MEDIA EXPLOSION Exhibit A: Facebook Growth
  • 10. Social Media: “the highest level of Internet marketing”  BRANDING +  FINDABILITY +  ENGAGEMENT  FINDABILITY  BRANDING
  • 11. Web   site   Facebook   Blog   Other   Soc.   Id’s   Twitter  
  • 12. Q: Why social media for my fitness business? 1) Low-cost 2) High-impact 3) Competitive advantage 4) Community emphasis
  • 13. Key for today’s fitness business: Google Rank Web Traffic Engaged Community New Clients Retention Referrals
  • 14. Fitness  Industry  Example  
  • 15. Fitness  Industry  Example  
  • 16. Power  of  Loyal  Clients  with     Social  Media  Tools            “…..Not  all  customers  are  into  this  stuff…….  But  a  small,   passionate  and  fast  growing  group  ARE  into  this.  And  those   people  are  disproportionately  important  because  they  are  those   key  “connectors”  or  “engagers”  …..They  can  turn  into   obsessive  evangelists  for  your  business…”    
  • 17. Example:    Viral  Return  and     Engaging  Social  Media  Users    “          ……One  of  our  customers,  a  heavy  social  media  type…asked  to  use  our   facility  to  run  a  charity  fundraiser  —  and  mention  it  in  our  Facebook  fan   page  ……..When  I  agreed,  she  posted  a  compelling  video  on  You  Tube  that   ended  up  on  our  Facebook  page  and  got  a  number  of  other  customers   heavily  involved.                  Further  the  local  cable  channel  saw  the  post,  as  did  the  local  paper  and   both  did  stories.  The  thing  spiralled  in  various  ways  as  others  picked  up  and   posted……  
  • 18. Keys to Success 1)  Frequent fresh content 2)  Community engagement 3) Consistent delivery 3) Multiple platforms 4) Ongoing outreach / recruitment
  • 19. A custom, turnkey Internet marketing tool for the health and fitness industry. For a low monthly fee, HealthFit Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, expense, and complexity of using these tools.
  • 20. Custom, turnkey internet marketing services
  • 21. HealthFit Sherpa What exactly is it? 1)  A custom blog, Facebook fan page and Twitter account are set up and linked together under your company name. 2)  Twice a week, your assigned “online community manager” posts fresh, relevant content to the blog and out to Facebook & Twitter 3)  Network and comments are monitored, SEO practices administered, updates and maintenance, follower recruitment 4)  Metrics and reporting, on traffic, audience interaction, leads, referrals
  • 22. HealthFit Sherpa Set-up Process 1)  Intake interview to learn your business, capture your company’s “look and feel” 2)  Blog, FB & Twitter accts created, URL mapping website integration, production issues 3)  Online community manager oversees “outreach” and begins day to day execution - 2 posts per week - liasion to your company - SEO, community development - metrics reporting
  • 23. HealthFit  Sherpa  content  
  • 24.  Customized  Blog  Look  and  Feel   • Customized categories and posts • Two posts a week • Email list building and lead capture • Participate as much as you like
  • 25. HealthFit  Sherpa  content   “Curated”  from  the  web,  posted  by  us   (relevant  topics  selected  by  you)   and  /  or   Company  news,  information   events  and  promotions     (posted  by  us  or  by  you)  
  • 26. Why outsource this? HealthFit Sherpa saves you time, does the “heavy lifting” -  Saves you time --- program goes on “auto pilot” -  Eliminates risk and learning curve of using these tools -  Updates and adapts as systems evolve -  Assures fresh, frequent content activity -  Executes SEO and tagging -  Provides regular reports
  • 27. HealthFit  Sherpa  Summary   Turnkey social media marketing solution - Low monthly fee: $495* - Simple, powerful, customizable - Dedicated account management Benefits for your business - Higher search engine visibility - More web traffic - More leads - Increased referrals and word-of-mouth - Enhanced connection with customers - More sales * 10% charter discount until July 15 ($345 p/mo)
  • 28. For more information or getting started HTTP://healthfitsherpa.com Bill Pryor bpryor@nci.com 781-254-3677
  • 29. Metrics Reports Blog Activity - unique visits - avg. time on site - page views Traffic sources - organic - facebook - twitter - direct Leads (phone calls) Website traffic Search rank