@whitneypannell @billpowell

The break-up:
Times have changed

Advertising
Demands
ATTENTION
and TIME
Flickr photo by DCPhotoSeeker

Turn Strangers into friends,
and friends into customers.
—Seth Godin

Is technology
the barrier?
Flickr image by Write From Karen

SOcIAl
NETwOrkING
buSINESS luNchES
ISN’T NEw. ExchANGING cArDS
NETwOrkING EvENTS GOlf OuTINGS chAMbEr EvENTS
Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson

ThEN: Awareness
NOw: credibility
Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}

It’s a process of building
relationships. facebook and
Twitter are just tools.

Twitter is:
A big brain that filters and links to the
best most relevant info available
Networking at a high level, but you have
to be creative and engage to get results.

“Twitter is the most
powerful marketing @guykawasaki
tool since Tv”
“Twitter is about
finding the people in
the community who
aren’t famous but
love what you do.
Those little-known
people will stick by
you and become
your evangelist”

listen first,
Sell second.
Trust = Sales

Twitter and facebook:
warm up your leads
Give a face to your business
build relationships and
grow your offline network
Get to see the up and coming
news trends first!

1) be authentic
2) find your voice
3) Interact
4) leaving a legacy

have
reasonable
expectations.
Don’t expect
immediate
results.

Questions