@billpowell
www.facebook.com/serifgroup
Whatchu talkin about?

 1) Why social?
 2) What is Twitter?
 3) Listening
 4) Walk-through
 5) Resources
 6) Q&A
WHY
SOCIAL?




Conversation Prism
PUBLIC RELATIONShips



               Talk with, not at.
Advertising Demands
                    ATTENTION




Flickr photo by DCPhotoSeeker   Flickr photo by Mr Andrew Murray
THEN:         Awareness




                           NOW:   Credibility

 Flickr photo by Shandeh            Flickr phot...
SOCIAL
                                                  NETWORkINg
  BUSINESS LUNCHES
                                   ...
Have
reasonable
expectations.
Don’t expect
immediate
results.
getting to
know you.
It’s a process of building
relationships. Twitter is just
      one of many tools.
Hard work
(but not hard to do)




              thank you @bethharte
Twitter is:

1) Like sending short emails
2) Takes time—every day
3) Often overwhelming
  (if not managed properly)

4) Re...
@ivybean104
Twitter isn’t:

1) for everyone
2) Difficult
3) The answer
4) good if you’re not
   a people person
Creators
Critics
Collectors
Joiners
Speculators
Inactives
@theconner
Cisco just offered me a job!
Now I have to weigh the
utility of a fatty paycheck
against the daily commute to
S...
Cisco responded:
Twitter lingo


tweet             Dm
        @ reply    #Hashtags

link shorteners        RT
What to tweet?


     Tips        Opinions
    funny          Ads
  Responses       Stupid
LISTENINg


     1) Twitter Search
     2) google Alerts
     3) facebook Search
     4) Industry Blogs
Twitter walk-through
1) Be authentic
2) find your voice
3) Interact
4) Choose a good avatar
5) Leaving a legacy
6) Compliment your
   offline b...
Twitter is about
      conversations.
Actions to take:

1) Set up monitoring
2) Establish your voice
3) Desktop or web client
4) Help others and interact
Questions
Getting started with Twitter for business
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Getting started with Twitter for business

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Tuesday, September 8

2009 Lexington Chamber of Commerce Fall Business Resource Roundtable schedule kicks off with discussion on TWITTER led by Bill Powell of The Serif Group

Twitter is the micro-blogging phenomenon that has taken the world by storm. However, few people understand how to use it effectively and its full potential.

Bill Powell of The Serif Group uses Twitter and other on-line social networking sites for several of his agency’s clients. He will lead the discussion and talk about the importance of listening while you’re using social media. He will also introduce some on-line tools and tips on how to use Twitter effectively, and discuss why it is important to be in touch with what people are saying about your company and industry. Powell said, “The greatest reason to be a part of social media is the ability to monitor how people define your brand and industry.”

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Getting started with Twitter for business

  1. @billpowell www.facebook.com/serifgroup
  2. Whatchu talkin about? 1) Why social? 2) What is Twitter? 3) Listening 4) Walk-through 5) Resources 6) Q&A
  3. WHY SOCIAL? Conversation Prism
  4. PUBLIC RELATIONShips Talk with, not at.
  5. Advertising Demands ATTENTION Flickr photo by DCPhotoSeeker Flickr photo by Mr Andrew Murray
  6. THEN: Awareness NOW: Credibility Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}
  7. SOCIAL NETWORkINg BUSINESS LUNCHES ISN’T NEW. ExCHANgINg CARDS NETWORkINg EvENTS gOLf OUTINgS CHAmBER EvENTS Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
  8. Have reasonable expectations. Don’t expect immediate results.
  9. getting to know you.
  10. It’s a process of building relationships. Twitter is just one of many tools.
  11. Hard work (but not hard to do) thank you @bethharte
  12. Twitter is: 1) Like sending short emails 2) Takes time—every day 3) Often overwhelming (if not managed properly) 4) Rewarding personally and professionally
  13. @ivybean104 Twitter isn’t: 1) for everyone 2) Difficult 3) The answer 4) good if you’re not a people person
  14. Creators Critics Collectors Joiners Speculators Inactives
  15. @theconner Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
  16. Cisco responded:
  17. Twitter lingo tweet Dm @ reply #Hashtags link shorteners RT
  18. What to tweet? Tips Opinions funny Ads Responses Stupid
  19. LISTENINg 1) Twitter Search 2) google Alerts 3) facebook Search 4) Industry Blogs
  20. Twitter walk-through
  21. 1) Be authentic 2) find your voice 3) Interact 4) Choose a good avatar 5) Leaving a legacy 6) Compliment your offline brand
  22. Twitter is about conversations.
  23. Actions to take: 1) Set up monitoring 2) Establish your voice 3) Desktop or web client 4) Help others and interact
  24. Questions

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