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Getting started with Twitter for business
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Getting started with Twitter for business

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Tuesday, September 8 …

Tuesday, September 8

2009 Lexington Chamber of Commerce Fall Business Resource Roundtable schedule kicks off with discussion on TWITTER led by Bill Powell of The Serif Group

Twitter is the micro-blogging phenomenon that has taken the world by storm. However, few people understand how to use it effectively and its full potential.

Bill Powell of The Serif Group uses Twitter and other on-line social networking sites for several of his agency’s clients. He will lead the discussion and talk about the importance of listening while you’re using social media. He will also introduce some on-line tools and tips on how to use Twitter effectively, and discuss why it is important to be in touch with what people are saying about your company and industry. Powell said, “The greatest reason to be a part of social media is the ability to monitor how people define your brand and industry.”

Published in: Business, Technology

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  • Great introduction to Twitter, Bill! Now, if we can only get lawyers to appreciate it's social networking usefulness, instead of only see it as digital breadcrumbs in lawsuits, then we can say we've done our job.
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Transcript

  • 1. @billpowell www.facebook.com/serifgroup
  • 2. Whatchu talkin about? 1) Why social? 2) What is Twitter? 3) Listening 4) Walk-through 5) Resources 6) Q&A
  • 3. WHY SOCIAL? Conversation Prism
  • 4. PUBLIC RELATIONShips Talk with, not at.
  • 5. Advertising Demands ATTENTION Flickr photo by DCPhotoSeeker Flickr photo by Mr Andrew Murray
  • 6. THEN: Awareness NOW: Credibility Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}
  • 7. SOCIAL NETWORkINg BUSINESS LUNCHES ISN’T NEW. ExCHANgINg CARDS NETWORkINg EvENTS gOLf OUTINgS CHAmBER EvENTS Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
  • 8. Have reasonable expectations. Don’t expect immediate results.
  • 9. getting to know you.
  • 10. It’s a process of building relationships. Twitter is just one of many tools.
  • 11. Hard work (but not hard to do) thank you @bethharte
  • 12. Twitter is: 1) Like sending short emails 2) Takes time—every day 3) Often overwhelming (if not managed properly) 4) Rewarding personally and professionally
  • 13. @ivybean104 Twitter isn’t: 1) for everyone 2) Difficult 3) The answer 4) good if you’re not a people person
  • 14. Creators Critics Collectors Joiners Speculators Inactives
  • 15. @theconner Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
  • 16. Cisco responded:
  • 17. Twitter lingo tweet Dm @ reply #Hashtags link shorteners RT
  • 18. What to tweet? Tips Opinions funny Ads Responses Stupid
  • 19. LISTENINg 1) Twitter Search 2) google Alerts 3) facebook Search 4) Industry Blogs
  • 20. Twitter walk-through
  • 21. 1) Be authentic 2) find your voice 3) Interact 4) Choose a good avatar 5) Leaving a legacy 6) Compliment your offline brand
  • 22. Twitter is about conversations.
  • 23. Actions to take: 1) Set up monitoring 2) Establish your voice 3) Desktop or web client 4) Help others and interact
  • 24. Questions