@billpowell
www.facebook.com/serifgroup

Whatchu talkin about?
1) Why social?
2) What is Twitter?
3) Listening
4) Walk-through
5) Resources
6) Q&A

WHY
SOCIAL?
Conversation Prism

PUBLIC RELATIONShips
Talk with, not at.

Advertising Demands
ATTENTION
Flickr photo by DCPhotoSeeker Flickr photo by Mr Andrew Murray

THEN: Awareness
NOW: Credibility
Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}

SOCIAL
NETWORkINg
BUSINESS LUNCHES
ISN’T NEW. ExCHANgINg CARDS
NETWORkINg EvENTS gOLf OUTINgS CHAmBER EvENTS
Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson

Have
reasonable
expectations.
Don’t expect
immediate
results.

getting to
know you.

It’s a process of building
relationships. Twitter is just
one of many tools.

Hard work
(but not hard to do)
thank you @bethharte

Twitter is:
1) Like sending short emails
2) Takes time—every day
3) Often overwhelming
(if not managed properly)
4) Rewarding personally
and professionally

@ivybean104
Twitter isn’t:
1) for everyone
2) Difficult
3) The answer
4) good if you’re not
a people person

Creators
Critics
Collectors
Joiners
Speculators
Inactives

@theconner
Cisco just offered me a job!
Now I have to weigh the
utility of a fatty paycheck
against the daily commute to
San Jose and hating the work.

Cisco responded:

Twitter lingo
tweet Dm
@ reply #Hashtags
link shorteners RT

What to tweet?
Tips Opinions
funny Ads
Responses Stupid

LISTENINg
1) Twitter Search
2) google Alerts
3) facebook Search
4) Industry Blogs

Twitter walk-through

1) Be authentic
2) find your voice
3) Interact
4) Choose a good avatar
5) Leaving a legacy
6) Compliment your
offline brand

Twitter is about
conversations.

Actions to take:
1) Set up monitoring
2) Establish your voice
3) Desktop or web client
4) Help others and interact

Questions