Social Media for Recruiters and Job Seekers


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Social Media for Recruiters and Job Seekers. How the rules have changed

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  • Twitter grew faster than any other Web site in May, when its unique visitors rose almost 1,500 percent year-on-year to 18.2 million, according to Nielsen Online. People who read this also read: People Who Like This Also Like * Yahoo adds tools to bolster search results 25857464 * Apple finds silver lining in verdict on green claims 25914948 * Y! Fan for iPhone 25908664 * RIM posts rare drop in BlackBerry subscriber growth 25896734 * AT&T squashes tethering surcharge rumors 25905640 * iPhone 3G S line: Scenes from a mall 25908806 Recommendations by Loomia People also spent significantly more time on Twitter, from an average of six minutes and 19 seconds in May 2008 to 17 minutes and 21 seconds last month. However, compared with April 2009, Twitter’s performance was more modest, as unique visitors increased 7 percent and average time per person actually dropping 1 percent, Nielsen Online said Friday. Facebook remained at the top of the heap among social networks with 144.3 million unique visitors globally in May, its seventh month in a row as the leader in this category after dethroning MySpace. Specifically in the U.S. Facebook also ranked first in May, its fifth straight month as number one, with 75.4 million unique visitors, an increase of 190 percent over May 2008, according to Nielsen Online.
  • “ It looks like a few people are creating content for a few people to read and share,” said Bill Heil, a graduate from Harvard Business School who carried out the work. “ This implies that Twitter’s resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.” The study further discovered that only “half of all the people using Twitter updated their page less than once every 74 days” and most people only “tweet” once during their lifetime.
  • Social Media for Recruiters and Job Seekers

    1. 1. Social Media: for Job Seekers and Recruiters Bill Petro
    2. 2. Expert
    3. 3. Ads Job Fairs Websites Agencies Recruiters Existing Jobs Pending/Created Jobs Temp/Contract Contract -> Permanent Reactive Proactive
    4. 4. Ads Job Fairs Websites Agencies Recruiters Existing Jobs Pending/Created Jobs Temp/Contract Contract -> Permanent Reactive Proactive
    5. 5. Strategy Activity Networking
    6. 6. Strategy Executives Recruiters Social Networking Sites Company job website Job Boards Networking Activity
    7. 7. Process Self Research Target
    8. 8. Process Self Research Target Interview
    9. 9. Shift
    10. 10. How Many:
    11. 11. LinkedIn <ul><li>Profile </li></ul><ul><li>Associations </li></ul><ul><li>Groups </li></ul><ul><li>Recommendations - quid pro quo ? </li></ul><ul><li>Job Listings </li></ul><ul><li>Hiring managers. </li></ul>
    12. 12. Facebook <ul><li>Profile </li></ul><ul><li>Networks vs. Groups </li></ul><ul><li>Corporate Groups/Fans </li></ul><ul><li>Photo Tagging </li></ul><ul><li>Applications. </li></ul>
    13. 13. Twitter <ul><li>What: </li></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>Broadcast status </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>How: </li></ul><ul><ul><li>Follow leaders </li></ul></ul><ul><ul><li>Follow recruiters </li></ul></ul><ul><ul><li>Post profoundness </li></ul></ul><ul><li>Why: </li></ul><ul><ul><li>Catch news </li></ul></ul><ul><ul><li>Gain visibility </li></ul></ul><ul><ul><li>1 st mover advantage </li></ul></ul>
    14. 14. Follow an Executive
    15. 15. Follow a Recruiter
    16. 16.
    17. 17. Advanced search
    18. 18. Focus <ul><li>Give and Take </li></ul><ul><li>Specific Opportunities </li></ul><ul><li>… in order to get… </li></ul>
    19. 19.
    20. 20. How SNS Compare <ul><li>LinkedIn: Office </li></ul><ul><li>Facebook: BBQ </li></ul><ul><li>Twitter: Bar </li></ul>
    21. 21. Trends
    22. 22. Facebook vs. Twitter Source: Nielsen Online
    23. 23. Social Media vs. Twitter Source: Harvard Study
    24. 24. Twitter: Limited Stickyness
    25. 25. Twitter Uses <ul><li>Personal : Baby kick sensor </li></ul><ul><li>Participation : Brain surgery </li></ul><ul><li>News : Plane crashes </li></ul><ul><li>Consumer : Finding cheap gas </li></ul><ul><li>Health : tracking “flu” </li></ul><ul><li>Alerts : Earthquake alerts </li></ul><ul><li>Politics : Iran. </li></ul>
    26. 26. Twitter Business Uses <ul><li>Damage Control: Starbuck coffee to troops </li></ul><ul><li>Competitive : Quicken watching </li></ul><ul><li>Recommend : Finding a Bluetooth headset </li></ul><ul><li>Partner Programs : VMware, IBM, EMC </li></ul>
    27. 27. @DellOutlook = $3,000,000 Starbucks, JetBlue, WholeFoods
    28. 28.
    29. 29. Craig Fisher, A-list Solutions “Fishdogs”
    30. 30. Managing Your Twitter “Brand”
    31. 31. TwitterCounter
    32. 32.
    33. 33. Twitter Questions: <ul><li>Multiple accounts for different divisions? How to name them? How should the content be different? </li></ul><ul><li>Just tweet out news on our main corporate account? Or should we be conversational ? </li></ul><ul><li>How to get Sales, Product Teams to Tweet, and be conversational ? </li></ul><ul><li>Should we follow folks? Should we only follow folks that follow us ? We don’t want to appear like ‘big brother’ </li></ul><ul><li>Tools to use to manage multiple authors/tweeters? </li></ul><ul><li>Examples of B2B Twittering? </li></ul><ul><li>Brand our Twitter backgrounds images? </li></ul> Source: Jeremiah Owyang, Forrester Research
    34. 34. Lesser Known SNS <ul><li>Plaxo </li></ul><ul><li>Zoominfo </li></ul><ul><li>Xing </li></ul><ul><li>Ning </li></ul>
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