Data Center 3.0 Star Trek


Published on

Data Center 3.0 and Star Trek.
The Star Trek Movie premier sponsored talk.

Published in: Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • This slide shows how the enterprise is being squeezed by shifting business pressures and operational limitations. While enterprises gear up to meet demands for greater collaboration, quicker access to applications and information and compliance with ever-stricter regulatory compliance -- they are being pinched by issues relating to power and cooling, efficient asset utilization, escalating security and provisioning needs, and business continuance. All these concerns are data center centric.
  • 1) Fundamental shift taking place in how businesses operate / interact with customers, employees and suppliers. Relationships are more collaborative and personalized, driven by: Web-based business models such as Amazon/eBay/Google—global in scale with minimal physical infrastructure and employee overhead New generation of tech-savvy users w/ higher expectations of business & technology Globalization of markets and supply chains—new options for selective outsourcing, lowered barriers to competition, 24x7 operation 2) This “new world” model is entirely dependent on the innovative use of technology to succeed. “ IT department as cost center” giving way to “IT as competitive weapon”. Not just about technology … to better position your company for success, your People, Processes and Technology (which are inextricably linked) must be aligned to your business objectives and treated holistically . This is the way leading businesses of the 21st century must operate to remain relevant and competitive. 3) Therefore a partnership between the CIO / CEO must be forged (if it’s not already) in dual support of strategic goals for the business. IT is the key business enabler, defining how you go to market and compete. No matter the industry / type of operation, the Efficiency, Responsiveness and Resilience of the business all have a direct correlation with equivalent IT underpinnings. 4) One area where these concepts are particularly important is the corporate Data Center … yet many of our customers tell us their data centers are far from being Efficient, Responsive and Resilient. Segue: Would you agree with this view? Are you seeing the impact of these new trends in your own business yet? ----------------------------------------------------------------- Optional example: Adoption of web-based self-service applications is streamlining business processes, supporting more remote and mobile user access, etc. This has implications for the IT infrastructure: graphically rich applications require more processing power and bandwidth, remote access brings the need for more sophisticated security and identity checking, compliance mandates require more care with private information, records retention, etc.
  • Years of unplanned growth and ad hoc technology deployment to meet urgent demands has led to data centers with an “accidental architecture” Characterized by infrastructure sprawl; an aging accumulation of silo’d, poorly optimized systems and components; ever-greater effort, time and cost to manage and provision 2) “Accidental architecture” is a major limitation to IT / business success. We’re seeing levels of inefficiency / low ROI that would never be tolerated in any other business asset: Very low utilization of expensive storage & server assets (~20%) -- forcing premature acquisition of more capacity, more complexity to manage and inefficient use of capital Power & cooling fast becoming the biggest element of DC costs (30%) -- caused by inefficient use of storage / other equipment, and deployment of new, high density blade and multi-core servers Slow rollout of new capacity and applications (30 to 90 days) -- due to silo’d infrastructure and IT procedures, frequently with fewer features than requested and poorly optimized for remote access Branch offices that have become ‘mini-data centers’ with their own independently acquired systems -- limits economies of scale and introducing new compliance and security risks Skills dilution of IT staff from having to maintain multiple versions of hardware and software from multiple vendors -- causes staff to be spread very thin, with limited opportunity to develop deep expertise 3) This “accidental architecture” ill equipped to support the Web 2.0 model where XXXXXXXXXXXXXXX Segue: So while these short term fixes for immediate business needs made sense tactically, let’s see how the accidental architecture is negatively impacting both IT and the business strategically. ------------------------------------------------------------------------- Optional virtualization drill down point: An added complication—data centers are undergoing another major architectural transition with the advent of new technologies such as virtualization: A new data center landscape is emerging based around a dynamically changing, virtualized, service-oriented infrastructure running over large farms of commodity hardware, where applications run under Virtual Machines (VM’s) rather than on dedicated systems. This model presents IT with a fresh set of opportunities and challenges while still grappling with their ‘accidental’ legacy landscape. For instance, while virtualization can certainly improve the utilization and flexibility of a given data center resource such as a server with VMWare, it can also create downstream problems with bandwidth, security and configuration as it is used more widely. Virtualization also obscures visibility into what is going on behind the ‘virtual curtain’, limiting the ability to monitor and manage what is happening. This is another case where a more holistic view above the specific application of a point technology is desirable. Are you adopting Virtualization technologies such as VMWare? Do you measure the utilization rates of your storage or servers? -------------------------------------------------------------------------
  • IT is trying to catch up with the accelerating pace of its own technological progress which has historically been focused on delivering faster, cheaper, better, products. Only in recent years has IT begun focusing in earnest on achieving higher levels of efficiency. According to research performed by EMC and our partners, the average utilization rates for servers today range from 5 to 15% and for storage that is not networked from 20 to 40%. At the same time, organizations have so much information under management that much of it is rarely accessed.
  • What people don't focus on is really the top line experience from Virtualization, and we think that can be just as powerful. We think if you go to a Virtualized type of approach you can be more responsive to the needs of the business. You can roll out applications quicker. You can bring out new services to support your customers. Now, there are some technology reasons behind this. If you build out a uniform structure where virtual machines are the basic building block of the data Center, you can start to think about how you can scale the resources more effectively as the demands on your business grow. I need more CPUs -- order up some virtual machines. I need more SAN storage for a particular application -- let's grow its dimensions or take it down, as the business demands need. Another aspect of this is how applications are written. So these applications can be written from the perspective now of a virtual machine. What does that do? It completely abstracts it from the physical infrastructure. So as that application needs to move forward in time, it can move to a new virtual machine environment, where the CPUs, the disks, the underlying infrastructure is completely different. I hope you can see how that can make you more responsive to the business.
  • In case you can’t see it… the VM is running here, dwarfed by spindles
  • We believe that we can do this in evolutionary manner: we can take people from where they are today, in a series of steps to where they really want to be. In fact virtualization is the only way to get there without doing a wholesale rip and replace, and re-writing of applications (which by the way no enterprise can do). We can lay out a roadmap where every step of the way delivers value in of itself while at the same time taking companies where they need to go strategically. Once you have started virtualizing and aggregating everything into a single pool, we will have the opportunity to show people that they can not only operate more efficiently but also operate more flexibly and more reliably. They can start using this shared infrastructure for doing test and dev, for doing better disaster recovery – two datacenters that act as failover for one another, etc. We are going to expand our value proposition from being just a CapEx value prop to being also an OpEx value prop – leading to a better IT and a better way of running applications. As a second step we want to up-level management – get people away from managing underlying infrastructure to managing service levels based on what makes sense for their internal customers – the user of applications. For example, I want to manage factors such as how many seconds page refresh latency am I willing to tolerate, what availability do I need from this application, instead of having to reach somewhere deep down and turn a myriad of arcane knobs. We can also automate a lot of the rote management tasks, extricate IT from the business of repetitive management procedures, and at the same time enable end users to get what they need very quickly. The second step is about implementing automation for central IT and self-service for end-users. And finally, once we have cleaned up the infrastructure, we open up the opportunity to federate with external infrastructures provided by third party providers, blending the two into a single collection of resources that you can use We are building the Private Cloud which allows you to spend most of your time focusing on deploying applications and much less time on dealing with and managing plumbing. Each step on the way can justify itself – that way we can tell customers: you do not need to make some big bet that may or may not pay out eventually. You can get to the future state of the Private Cloud in a series of incremental steps, and each step pays for itself.
  • Title Month Year
  • Now, obviously customers are not going to get there in one fell swoop. And we see them moving from -- through a journey. And our job is to help them through that journey. They usually start with consolidation. That's the first aspect they realize in moving forward to do data centers. Whether it be looking out at the branch office environments and using WAAS technology to pull those file systems back, or maybe even rolling out a huge storage network, some component leads them to drive a consolidation perspective. Once they take that view, they're usually looking one step ahead in how they can virtualize and then optimize those type of services to really drive that TCO argument forward. But the more forward-thinking customers are starting to think about dynamic provisioning. So now how can I enable and scale the dimensions of this problem to be more agile to the business? We believe that this kind of approach and view demands an architectural perspective. If you build a foundation around consolidation and you don't take into account the future, you're never going to get there. “ state of the network slide” Technically we have been in the virtualization business since 1994 Virtualization is Changing Network Architectures -it is the only technology that in 15 years has changed the network architecture. To date Cisco Data Center 3.0 has delivered Delivered VM Networking Balanced Virtualization with Scalability, Reliability, and Security Homogenized the I/O from the server Enabled Any Workload on Any Server Anywhere Moved from Hardware Provisioning to Software Provisioning in the Data Center Purpose-Built Data Center Platforms Cisco has Built the Unified Fabric for the Data Center
  • Intended for customers’ IT directors to illustrate the value of the EMC - VMware and Cisco partnership.
  • Data Center 3.0 Star Trek

    1. 1. Data Center 3.0 Bill Petro 3.0
    2. 3. A brief history of the Data Center <ul><li>Data Center 1.0 </li></ul><ul><li>Data Center 2.0 </li></ul><ul><li>Data Center 3.0 </li></ul>
    3. 4. Q: Middle initial of James Kirk? <ul><li>A </li></ul><ul><li>R </li></ul><ul><li>T </li></ul><ul><li>S </li></ul>
    4. 5. Data Center 1.0: Centralized <ul><li>Pros: </li></ul><ul><ul><li>Central </li></ul></ul><ul><ul><li>Secure </li></ul></ul><ul><ul><li>Black and White </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Central </li></ul></ul><ul><ul><li>Secure </li></ul></ul><ul><ul><li>Black and White </li></ul></ul>
    5. 6. Q: Spock’s computer rating? <ul><li>A1 </li></ul><ul><li>1A </li></ul><ul><li>A7 </li></ul><ul><li>M5 </li></ul>
    6. 7. Data Center 2.0: Distributed <ul><li>Pros: </li></ul><ul><ul><li>Local data, decentralized </li></ul></ul><ul><ul><li>Local CPU, client-server </li></ul></ul><ul><ul><li>Color </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Loss of data </li></ul></ul><ul><ul><li>Insecure </li></ul></ul><ul><ul><li>Management headache </li></ul></ul>
    7. 8. Data Center 2.0, Mark 2: Networked <ul><li>Ethernet </li></ul><ul><li>Sonet </li></ul><ul><li>X.25 </li></ul><ul><li>Novell </li></ul><ul><li>Microsoft </li></ul><ul><li>AppleTalk </li></ul><ul><li>ARPAnet </li></ul><ul><li>Internet </li></ul>
    8. 9. DC 2.0, Mark 3: Networked Storage <ul><li>DAS </li></ul><ul><li>SAN </li></ul><ul><li>NAS </li></ul><ul><li>CAS </li></ul><ul><li>COS </li></ul>
    9. 10. New Challenges: Info Exponential Source: IDC White Paper, &quot;The Diverse and Exploding Digital Universe,&quot; Sponsored by EMC, March 2008 In 2006, the world created 173 exabytes (1 EB = billion gigabytes) In 2011, we will create 1,773 exabytes. = 3 million times the information in all the books ever written Digital Information Created & Replicated Worldwide AMOUNT OF DIGITAL INFORMATION CREATED & REPLICATED EACH YEAR 10-fold growth in five years! 1,773 exabytes Exabytes 173 exabytes 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2006 2007 2008 2009 2010 2011
    10. 11. <ul><li>18 months: Worldwide information doubles </li></ul><ul><li>Deloitte “Cognitive Overload” </li></ul>
    11. 12. <ul><li>3.5 years: Corporate files double </li></ul><ul><li>Deloitte “Cognitive Overload” </li></ul>
    12. 13. <ul><li>35 million: emails sent daily </li></ul><ul><li>IM </li></ul><ul><li>SMS </li></ul><ul><li>Phone calls </li></ul>
    13. 14. Last year… <ul><li>Facebook surged 556% </li></ul><ul><li>51%: 35-44 year olds </li></ul><ul><li>70%: outside the U.S. </li></ul>
    14. 15. Since last year… <ul><li>Twitter increased 1,400% </li></ul>
    15. 16. The Next Generation: Millennials <ul><li>Positronic -> Multitronic communications: </li></ul><ul><li>Real-time </li></ul><ul><li>Synchronous </li></ul><ul><li>Mobile </li></ul><ul><li>Chat, video, interactive </li></ul>
    16. 17. Q: Prior captain of Enterprise? <ul><li>Zephram Cochran </li></ul><ul><li>Jonathan Archer </li></ul><ul><li>Robert April </li></ul><ul><li>Christopher Pike </li></ul>
    17. 18. <ul><li>Social Networks :: Consumers </li></ul><ul><li>Collaboration Networks :: Enterprises </li></ul>
    18. 19. The new Tricorder?
    19. 20. Q: Who was Spock’s Father? <ul><li>Surak </li></ul><ul><li>Sarek </li></ul><ul><li>Saavik </li></ul><ul><li>Sybok </li></ul>
    20. 21. Data Centers Under Increased Pressure Operational Limitations New Business Pressures Collaboration SLA Metrics Empowered User Global Availability Reg. Compliance Power and Cooling Provisioning Asset Utilization Security Threats Bus. Continuance
    21. 22. The New World Order and Your Business <ul><li>Web-based, collaborative, personalized </li></ul><ul><li>‘ Flat World’ economics, competition </li></ul><ul><li>Empowered users, remote employees </li></ul>Business Model Shift <ul><li>Dynamic, re-configurable, global </li></ul><ul><li>Aligned people, processes, technology </li></ul><ul><li>IT innovation as a “competitive weapon” </li></ul>Requires a New Approach
    22. 23. But the World of IT Needs to Adapt <ul><li>Silo’d IT resources, low utilization </li></ul><ul><li>Lengthy deployments, high Opex </li></ul><ul><li>Data Center obsolescence every five years </li></ul>Current: “Accidental Architecture” <ul><li>Clouds of virtualized services </li></ul><ul><li>Location fluidity, SLA driven choices </li></ul><ul><li>New issues with visibility, security, scale </li></ul>Emerging: Web 2.0 Model
    23. 24. <ul><li>Typical IT Utilization Rates </li></ul><ul><ul><li>- Servers: 5–15% </li></ul></ul><ul><ul><li>- Direct-attach storage: 20–40% </li></ul></ul><ul><li>Typical Data Utilization Rates </li></ul><ul><ul><li>- As much as 70% of file data is never accessed </li></ul></ul>Sources: VMware, Microsoft, EMC
    24. 25. Q: Sulu fences in which episode?… <ul><li>Amok Time </li></ul><ul><li>The Naked Time </li></ul><ul><li>A Matter of Time </li></ul><ul><li>All Our Yesterdays </li></ul>
    25. 26. Data Center 3.0 Virtually Re- Centralized
    26. 27. <ul><li>V </li></ul><ul><li>C </li></ul><ul><li>E </li></ul>
    27. 28. New Approach
    28. 29. <ul><li>Align Resources to Business Objectives </li></ul><ul><li>Simplified, Policy Based Provisioning </li></ul><ul><li>Reduce Operational expenses </li></ul><ul><li>Regain IT Asset Control </li></ul><ul><li>Lower Operational Expenses </li></ul><ul><li>Protect & Control Investments </li></ul>Virtualization <ul><li>Capital Asset Utilization Improvement </li></ul><ul><li>Power Savings </li></ul><ul><li>Overall Systems Abstraction </li></ul><ul><li>Data Center Class Platform </li></ul><ul><li>Integrated Services </li></ul><ul><li>Unified Network Fabric </li></ul><ul><li>Integrated Provisioning </li></ul>Innovation & Integration
    29. 30. <ul><li>Server Virtualization and Clustering </li></ul><ul><li>New Data Center Architecture </li></ul><ul><li>Server Consolidation - GE, IB, FC, MFIO </li></ul><ul><li>Server to Server Communication </li></ul><ul><li>DR / SAN Consolidation Assessment </li></ul><ul><li>SAN Migration – PDI Services </li></ul><ul><li>Multi-vendor SAN integration </li></ul><ul><li>SAN Optimization Services </li></ul><ul><li>Network Consolidation – VSAN, VLAN </li></ul><ul><li>Consolidation of Traditional Services Into the Intelligent Data Center Network – FWSM, SLB, SSL </li></ul><ul><li>Facilities Infrastructure Planning </li></ul><ul><li>Power, Cooling, Environmental, Site Selection, HVAC, Cabling </li></ul>
    30. 31. <ul><li>Network-hosted services enhance scalability, availability and transparency </li></ul><ul><li>Improved data management, security & compliance </li></ul><ul><li>Non-disruptive provisioning & migration of production data </li></ul><ul><li>Enables greater efficiency, flexibility & power consumption </li></ul>Storage Virtualization <ul><li>Enables consolidation of physical servers that reduces management, power and cooling, etc </li></ul><ul><li>Virtual Machine mobility allows enhance performance, availability and flexibility </li></ul><ul><li>Rapidly deploy or redeploy servers to support existing or new applications </li></ul>Server Virtualization <ul><li>Creates isolated, secure application environments </li></ul><ul><li>Network-hosted services enhance performance, availability, security and flexibility </li></ul><ul><li>Enables greater efficiency, agility & lower power consumption </li></ul>Network Virtualization Users Virtualized Services (FW, LB etc) IP / MPLS VPNs VLANs Virtual I/O Storage Pool Storage Fabric Physical Volumes Virtual Volumes Server Pool Physical Server Virtual Machines VSANs Network Virtualization Storage Virtualization OS App Hypervisor OS App OS App OS App OS App Server Virtualization
    31. 32. Q: In Swahili, Uhura means? <ul><li>Liberty </li></ul><ul><li>Freedom </li></ul><ul><li>Justice </li></ul><ul><li>Beauty </li></ul>
    32. 33. Virtualization to the Rescue Virtual Machines Hypervisor Virtual Servers Virtual Storage SAN NAS App App App App App App App App App OS OS OS OS OS OS OS OS OS Virtualized Network
    33. 34. COS: Cloud Optimized Storage
    34. 36. Q: Name of city in Clound Minders? <ul><li>Atmos </li></ul><ul><li>Aeros </li></ul><ul><li>Stratos </li></ul><ul><li>Petros </li></ul>
    35. 37. vSphere
    36. 38. vSphere = World First Cloud OS Datacenter Infrastructure Linux Windows Future Future Future … Application vServices Infrastructure vServices vCompute vStorage vNetwork Availability Security Scalability Off-Premise Cloud Cloud vServices Management vServices
    37. 39. Q: Starfleet Headquarters is in?… <ul><li>New York </li></ul><ul><li>Chicago </li></ul><ul><li>Los Angeles </li></ul><ul><li>San Francisco </li></ul>
    38. 40. Hint:
    39. 41. Trusted Control Reliable Secure Data Center
    40. 42. Cloud Computing Dynamic Efficient On-demand Flexible Trusted Control Reliable Secure Data Center
    41. 43. Virtualized Data Center Security Cloud Computing External Cloud Internal Cloud Dynamic Efficient On-demand Flexible Trusted Control Reliable Secure Virtualization Information and Network
    42. 44. Virtualized Data Center Cloud Computing Private Cloud Information and Network External Cloud Internal Cloud Security Virtualization Federation
    43. 45. Virtualized Data Center Cloud Computing Private Cloud Information and Network External Cloud Internal Cloud Virtual Applications Virtual Client Virtual Client Virtual Client Virtual Client Security Virtualization Federation App Loads App Loads App Loads App Loads App Loads
    44. 46. Where’s my VM?
    45. 47. Q: What class is Enterprise TOS? <ul><li>Constitution </li></ul><ul><li>Excelsior </li></ul><ul><li>Ambassador </li></ul><ul><li>Galaxy </li></ul>
    46. 48. The Journey Has Begun now virtualized datacenter virtualized desktops efficiency all data center and desktop applications run in virtual machines automated IT infrastructure control key IT processes are dynamic and use trusted policies IT resource marketplace choice federated internal and external IT resources
    47. 49. Virtualize More, Faster Business Value Strategic Virtualization Time Expand Standardize Tactical Virtualization Explore <ul><li>Reduce cap-ex - $$ </li></ul><ul><li>Reduce op-ex - $$ </li></ul><ul><li>Better SLAs </li></ul><ul><li>“ IT that as flexible as the business needs it so be” </li></ul>Non-Critical Servers Every Server/Application Tier and Desktops
    48. 50. Incremental Approach to Virtualized DC Infrastructure Agility Time Consolidation Improved Utilization, Efficiency Virtualization Improved Flexibility, Responsiveness Automation Policy-based Adaptive Infrastructure Network Virtualization Application Virtualization Semi-Automated Provisioning Data Center Consolidation Dynamic Service Automation Storage Virtualization Server Virtualization Static Provisioning Branch Infrastructure Consolidation Server Consolidation Storage Consolidation
    49. 53. More: