Unveiling the Secrets of Social Media & Web 2.0

What the heck is Going on Here? I play a dazed and confused idiot on TV, “punk” people with harmful practical jokes and married a MILF twice my age with 2 kids. Doesn’t everyone want to be like me?

“ You can’t go back and you can’t stand still… If the thunder don’t get you then the lightning will”

Social Media on the Mind…

The Focus Changed… Me (Web 1.0) You (Web 2.0) We (Web 3.0)

The Web Changed…

The Marketing Channels Changed…

Overview of Inbound Marketing

The Social Media Conversation Social Networks Online News Blogs Online Video Photo Sharing Message boards Wikis Virtual Reality Podcasts Online Communities

Social Networks

Online News

Blogs

Online Video

Photo Sharing

Message boards

Wikis

Virtual Reality

Podcasts

Online Communities

The Marketing Holy Grail? Integrated product development Customer collaboration Free content, feedback, service, ideas Innovative marketing Deeper, direct, magnetized, behavioral, 1-2-1 Relevancy, trust, participation, impact

Integrated product development

Customer collaboration

Free content, feedback, service, ideas

Innovative marketing

Deeper, direct, magnetized, behavioral, 1-2-1

Relevancy, trust, participation, impact

Analytics & Marketing ROI Unprecedented visibility and tracking Connection to online and offline metrics Low cost platform

Unprecedented visibility and tracking

Connection to online and offline metrics

Low cost platform

Case Studies

Oasis & H&M: Facebook Fan MiniSites H&M Style Guide Viral online lookbook Oasis Fashion Simulator Create & share outfits Leverages sharing and participation Integrated to SEO and online ads

H&M Style Guide

Viral online lookbook

Oasis Fashion Simulator

Create & share outfits

Leverages sharing and participation

Integrated to SEO and online ads

DKNY: Street Fashion Blogs DKNY - Satoralist Urban Outfitters -Pete Muzak Real time Influence 1st to market news/ feedback More “authentic” perception Credibility, Buzz, Reach

DKNY - Satoralist

Urban Outfitters -Pete Muzak

Real time Influence

1st to market news/ feedback

More “authentic” perception

Credibility, Buzz, Reach

Puma: Fun Interactive Web Apps. Puma Archive Retro Fashion model Create model and outfits from past eras - mashup styles Mongolian BBQ Custom Shoes Create your own Puma NikeID, Vans, Converse doing similar programs

Puma Archive

Retro Fashion model

Create model and outfits from past eras - mashup styles

Mongolian BBQ Custom Shoes

Create your own Puma

NikeID, Vans, Converse doing similar programs

Vitamin Water: Flavor Creator Product design Label, flavor, nutrients Focus group Voting, commenting Recommendation engine Tied to current line Integrated media TV, endorsements, events, mobile

Product design

Label, flavor, nutrients

Focus group

Voting, commenting

Recommendation engine

Tied to current line

Integrated media

TV, endorsements, events, mobile

Flavor Creator: Design, Vote, Share My Design: sunflower piss +ginger, yerba mate

Vitamin Games: Recommendation Engine

D&G: Mobile Fashion Channel D&G Fashion Channel Lifestyle, World, Stores Integrated to leverage & share content from events and ads Syndicate content Promotion & Development Direct connect to retail sales

D&G Fashion Channel

Lifestyle, World, Stores

Integrated to leverage & share content from events and ads

Syndicate content

Promotion & Development

Direct connect to retail sales

Elizabeth Arden : 8 Hour Cream Consumer launch contest “ tell your story” entries Platform for online community & asset manage Turnkey - “cloud” 30 days to launch site Integrated feedback into print and PR campaign 8 faces of 8 hour cream

Consumer launch contest

“ tell your story” entries

Platform for online community & asset manage

Turnkey - “cloud”

30 days to launch site

Integrated feedback into print and PR campaign

8 faces of 8 hour cream

Best Practices

Google Trend Labs SEO - competitive keyword analysis www. seomoz .com Search your company on www.socialmention.com Find Out Where You Stand…

Google Trend Labs

SEO - competitive keyword analysis www. seomoz .com

Search your company on www.socialmention.com

Get serious - Form a team Set objectives and metrics Reevaluate budget Monitor results for continuous improvement Create a Focused Roadmap

Get serious - Form a team

Set objectives and metrics

Reevaluate budget

Monitor results for continuous improvement

Websites today 10x more powerful and flexible & 70% cheaper Leverage the infrastructure and work of experts Saas, Paas, Cloud Update Your Web Architecture

Websites today

10x more powerful and flexible & 70% cheaper

Leverage the infrastructure and work of experts

Saas, Paas, Cloud

SEO - Optimize website content for search engine and customer visibility Organic vs. Paid Search Marketing Optimize Content for Maximum Visibility

SEO - Optimize website content for search engine and customer visibility

Organic vs. Paid Search Marketing

Don’t be afraid to share Transparency is rewarded in new economy Tools to promote organized participation Share This/ Add This RSS feeds/ forms Tags Blogs Bookmarking Syndicate, Share, & Participate

Don’t be afraid to share

Transparency is rewarded in new economy

Tools to promote organized participation

Share This/ Add This

RSS feeds/ forms

Tags

Blogs

Bookmarking

PR 2.0 - Social Media Online Newsroom Expand PR reach access media - online and offline Publish to 1000 websites and links overnight Optimize results & process efficiency with online multimedia newsroom

Expand PR reach access media - online and offline

Publish to 1000 websites and links overnight

Optimize results & process efficiency with online multimedia newsroom

Social Instant Coupons: Brand Loyalty

Events, Retail, Sponsorship integration

KEY MESSAGES

Mirror supply chain programs with “consumer chain” social media initiatives Re-evaluate your overall marketing budget in context of these new tools Form a Team to accelerate the customer conversation and marketing ROI Take Action Now…

Mirror supply chain programs with “consumer chain” social media initiatives

Re-evaluate your overall marketing budget in context of these new tools

Form a Team to accelerate the customer conversation and marketing ROI

Tie in to mobile, events, contests, experiential marketing Think interactive and participation on all campaigns Consider internal, supply chain, and external customer communication processes Integrate Social Media Concepts

Tie in to mobile, events, contests, experiential marketing

Think interactive and participation on all campaigns

Consider internal, supply chain, and external customer communication processes

Bill Palmer 310.266.0384 [email_address] .com Let’s Connect… billpalmer100 Social Media Business Planning & Project Management