Social Media: 5 things in 10 minutes

Evolving to a Social Organization: 5 Key Things in 10 Minutes 
Bill Johnston - @BillJohnstonDirector of Global Online Community

Social Media describes a large spectrum of tools and activities
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1. Lots of buzzwords, but the bottom line = relationships.
Online Community is a discrete portion of that spectrum

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2. Listening should be at the heart of your social strategy.
3/21/2011

3. Define guardrails, create guideposts and “roll” with training.
Principles
Policy
Governance
Training, Certification & Tools

4. Prioritize engagements based on balance of your goals & customer need.
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Online Community Strategy & Planning

5. ROI = A Mosaic of Value.Valuehas to be expressed in the context of your organization.Value will be multi-dimensional.There in no single silver bullet number. ( & no shortcuts)
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A new era of business is dawning, powered by the social web.Participation in the social web is at critical mass.With planning, your “network of relationships” can be one of your most valuable business assets.
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Thank You!
Contact Info
Bill_Johnston@Dell.com
@BillJohnston
http://www.BillJohnston.net
Recommended Resources
“The Power of Pull” – Hagel & Brown
“Connected” – Christakis & Fowler
“Web Reputation Systems” – Farmer, Glass
“Spend Shift” – Gerzema
#TheCR, #octribe, #cmtychat tags
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END
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External
Community
External
Community
Articulate a Vision: Vibrant communities inside & out-Internal Communities of Practice
Exclusive Promoter & VIP Communities
Segment-based Customer Communities
Priority “Outpost” Communities
External Communities
External
Community
External
Community
Customer Communities
Promoter & VIP Communities
Experts drive community engagement.
Internal Communities of Practice
Community Management & Moderation
Community Platform & Operations
Community Platform
Insights, Measurement & Social Data
Analytics & Insight
e-commerce
SCRM & Social Profile
Confidential
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Social Media: 5 things in 10 minutes

by Bill Johnston on Apr 30, 2011

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Social Media: 5 things in 10 minutes — Presentation Transcript