How To Solve Your Marketing Problems Without Breaking The Bank!
How to Solve Your Marketing Problems without Breaking the Bank!
Hire a Marketing and Communications Professional on an
Interim basis and get measurable and meaningful results!
Interim Marketing & Communications Management gives you the benefit
of specific, professional skills and experience as you need them. Extra help
when you need it - none of the costs when you don't!
Got a Marketing or Communication’s headache? Think of me as Excedrin®
Either your Marketing Manager or Head of Communications is going on maternity leave
and you have a big project that needs handling now! Rather than rush the hiring process
and run the risk of getting the wrong person, call me, and I will handle your project on a
professional and cost efficient basis; after all it’s your reputation and career that’s on the
line. As well as having a background as VP of Marketing in the Consumer Packaged Goods Sector, I have a
proven 12 year track record as VP of Marketing and Creative with Canada’s largest Promotional Marketing
Company and as Founder and Creative Director of a 15 person Marketing and Communications Agency.
We effectively developed business driven strategies and successfully executed results driven marketing
programs for Not for Profit, Government and prominent Fortune 500 client companies as diverse the H.J. Heinz
Co. (10 year contract), Foodland Ontario (4 year government contract), and Molson Breweries Ltd.
(internationally acknowledged for our $2.5million multimedia launch of their Molson Dry brand). In depth
experience includes knowledgeable and practical hands on experience across virtually all facets of the
Advertising, Public Relations, Consumer Research, Promotional Marketing, Trade Shows, Packaging & Design
With a focus on driving business results first and foremost, I have developed and fielded marketing, sales and
communication strategies and plans for Financial, B2B, Government, Not for Profit and major Fortune 500
clients in Canada, the USA and internationally off shore.
I am not a consultant; in a word I am a “doer”. I will not tell you how to do it; hire me and get it done,
period; no ifs ands or buts. I am available to work with you in your office or quietly in the background off site;
to bridge a pregnancy leave or handle that special marketing and/or communications project. Career Highlights:
President - Impaq Marketing & Communications VP of Marketing and Creative – Gaylord Planned
Promotional Marketing Agency – Clients: Cadbury, Promotions – Staff of 115, Revenues of $150 million.
H.J. Heinz, Molson Breweries, Campbell Soup, Responsible for Creative Product and staff of 35
Kraft General Foods, Foodland Ontario (Ont. Gov.), business focus included Public Relations, Consumer
Scotia Bank, Colgate Palmolive, UNICEF, Atari, Promotions, Sales, Marketing, Advertising, Direct
Tambrands, S. C. Johnson, Pillsbury, Coca Cola Marketing, Trade Shows and Special Events.
Foods. VP of International Marketing - McCain Foods
Responsible for Marketing, Advertising, PR, Consumer
Won both Canadian and International awards for
Promotions for Major International and regional
Creative work, as well as packaging and design.
Restaurant chains for 79 countries on five continents
So what’s in it for you? A fresh, objective approach, anchored by strategic thinking; I will assist you:
Develop and execute Sweeps, Reposition your Brands Brand Management & Sales
contests, instant wins, PR & or Business Management Training using best
Advertising campaigns. Develop B2B or Consumer methods – I have taught Xerox
On Line, eblasts, viral and print , Promotions; 10+ yrs. award Professional Selling Skills & Dale
Develop creative strategy wining Promotions & Events Carnegie
Maximize marketing efficiency for Fortune 500 Companies Fill sudden vacancy or specialist
Handle New Product Undertake New Business skills gap over the short term
Development & Launches & Market Development Deliver meaningful results!
But lets face it, at the end of the day no matter how it’s packaged, no matter your education, background or
past successes, business comes down to only one thing - results! This is where I excel. I deliver fast,
effective solutions; and I have the proven relevant experience and necessary tools to provide you with a
highly valuable strategic resource for your organization. Put me to the test today by calling me if you need
serious help in solving your Marketing and/or Communications needs.
For immediate relief call me at 416-305-1672 or email firstname.lastname@example.org
Interim Management Enables You
to benefit from specific skills and experience, as you need them. Extra help
when needed - none of the costs when you don't - stretching your budget.
Managing your business to accommodate fluctuating demands without being overstaffed
during these tough times is a difficult challenge. There is an answer. I deliver fast, effective solutions to meet your
immediate management needs by providing a highly valuable strategic resource for your firm on an interim only basis.
MY CORE COMPETENCIES: VP of International Marketing with a $6.4 billion corporation, Creative Director of Canada’s
largest Promotional Marketing firm, domestic and International Marketing, Brand Management, Sales Management,
Market Development, Strategic Planning, Operations, Change Management, Marketing Research, Promotions & Public
Relations Professional, Viral marketing, digital and social programs, Advertising, Sales Training and Incentive planning,
New Products, Skilled in various Idea Generation techniques including Synectics, Business Development, Client
Relations, Distribution, Global Product Management, Global Strategic Alliances, Finance, Taught - Xerox Professional
Selling Skills & Dale Carnegie Courses.
Benefits of employing Carl Cassidy as
an Interim Marketing Manager, Sales Manager Here’s How Carl Can Help You
Communication Manager or General Manager
Immediately effective, can hit the ground running A seasoned professional with a proven background
Flexibility, a solution to suit your needs based on your with large and small business Marketing and
objectives. communications of all stripes across all media.
Objectivity, a fresh approach, free from any political Meet sudden vacancy, or specialist skills gap as
constraints or corporate baggage needed on a short term basis but with the added
Value for money, a highly skilled professional, a advantage of long term results
member of your staff when needed, none of the costs Communications and Promotion Development and
when you don't. Ideal for unexpected heavy work Management, 12+ years hands on experience
loads, staff shortages or temporary leaves. developing and fielding PR, Promotions and Events for
Control, you retain control of objectives and major Fortune 500 companies for Consumer, B2B,
timescales, ideal for confidential or sensitive Financial, Not for Profit, Government agencies and
assignments, or when a neutral outside view is organizations. Won National & International awards.
needed Special projects – ideally suited for short term
Accountability to you, not an outside agency or marketing and or communications projects of all types.
another division. New product launches, planning, design creative
No supervision required, you are free to get on with development including packaging and advertising and
other things, because I have been there and know sales materials and support.
what you need done and know how to do it - fast,
Creative “juice” for sales material, in store materials,
economically and with measurable and meaningful
brochures, direct mail, copy writing, creative inputs.
results – to your satisfaction!
Advertising, PR and Communication’s professional
Shares skills and experience, anything I learn is
with a track record of successes with virtually all media
passed on to your staff – my involvement pays
including Social Media and Viral Marketing.
dividends through staff exposure to proven
professional approaches. – virtually built in training Customer research and analysis of your business
and tutoring for staff in best methods by an strategy at the local market, regional and country level
experienced professional’s hands on involvement Training for Sales and Marketing personnel by an
Immediate availability, as little as 48 hours notice; accomplished international VP – I have proven Sales
can work in your office or off site depending on need and Marketing Management skills and I have taught
and the sensitivity of the assignment. Xerox Professional Selling Skills and Dale Carnegie
Think of me as Excedrin® when you have a business headache! Call me today
416-305-1672 or email email@example.com