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Hunt Turning Simple Changes

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Presentation from SES Chicago on how simple changes can increase visits and sales.

Presentation from SES Chicago on how simple changes can increase visits and sales.

Published in: Business, Technology

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  • This is the Ford Home page to Google
  • This is the Ford Home page to Google and is 100% in flash which makes it nearly impossible to crawl.
  • The aggregation of all forms of Digital Content onto the results page providing increased opportunity to dominate the natural listings denying our competition from getting seen!
  • Understand the searchers need and offer content to meet that need
  • Transcript

    • 1. Turning Simple Changes into Big Profit Presented by Bill Hunt
    • 2. Google Snippet
      • When was the last time you checked your companies description in Google or that of your client?
    • 3.  
    • 4.  
    • 5.  
    • 6. Optimize Search Results Due to the flash problem with the sites, many snippits are less than optimal Search Phrase: Ford SUV Search Phrase: Ford truck fuel efficiency
    • 7. Paid Search Ads
      • When was the last time you checked on your paid search ads?
    • 8.  
    • 9.  
    • 10.  
    • 11. Check Your Translations
      • When was the last time you had a native speaker check the quality of your localization?
    • 12. Mistakes With “Word for Word” Translation Not translated 「ホテル名」 「 US$40 以下」 「 US$200 以上」 「 US$ xx以上、 US$ xx以下」 「 111 件中 1 番目から 20 番目のホテル」 This should be on the right side of the currency box. ??? Wrong character 「ホテル名」 「全てのホテルを表示する」
    • 13. Get the info to buy
      • When was the last time you were frustrated to had to register to get the simplest data about a product?
    • 14.  
    • 15.  
    • 16. Visited by Mobile Phone
      • When was the last time you visited your site by mobile or iPhone?
    • 17. Home Page invisible on iPhone
    • 18.
    • 19. Integrate Paid and Organic
      • How Many of you integrate paid and organic search data to find opportunities?
    • 20. Leverage Paid + Organic Data
      • Identify missed opportunities – paid and organic
    • 21. Maximize Paid and Organic Integration
      • What keywords are really converting in paid and organic?
      • What are “low-hanging fruit” that can be optimized
      Fixing copy on #1 organic listing saved $24k in 1 st month
    • 22. Leverage Scorecards
      • How many of you use scorecards to motivate brands or to foster integration with traditional media?
    • 23. Deploy Performance Metrics
      • Leverage Scorecards for governance to ensure consistent global performance goals are achieved.
      • Helps prioritize resource allocation
      • Effectively blend paid search and natural search for brand awareness and lead generation
      IBM’s global search performance increased 500% when BU level performance metrics implemented
    • 24. Deploy Integration Metrics
      • Leverage Scorecards for governance to ensure consistent integration performance goals are achieved.
      • Effectively advertising and search for brand awareness and lead generation
    • 25. Test Your Site
      • Act like a customer and see where you have bugs.
    • 26.  
    • 27. Digital Asset Optimization
      • How many are doing Digital Asset Optimization?
    • 28. Blended Search Results 37,000 social media content pages flood Google for Sony Bravia Often videos, blogs and Social Media bookmark sites outrank brand pages
    • 29. Audience Participation
      • How many are focused on searcher interests?
    • 30. Develop Content to Satisfy Searcher Needs How To related searches 80,000 searches monthly
    • 31. Contact Me
      • Bill Hunt
      • Tel: 860.604.8063
      • Twitter: billhunt
      • Email: [email_address]
      • Blog: www.whunt.com