Hunt Turning Simple Changes
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Hunt Turning Simple Changes

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Presentation from SES Chicago on how simple changes can increase visits and sales.

Presentation from SES Chicago on how simple changes can increase visits and sales.

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  • This is the Ford Home page to Google
  • This is the Ford Home page to Google and is 100% in flash which makes it nearly impossible to crawl.
  • The aggregation of all forms of Digital Content onto the results page providing increased opportunity to dominate the natural listings denying our competition from getting seen!
  • Understand the searchers need and offer content to meet that need

Hunt Turning Simple Changes Hunt Turning Simple Changes Presentation Transcript

  • Turning Simple Changes into Big Profit Presented by Bill Hunt
  • Google Snippet
    • When was the last time you checked your companies description in Google or that of your client?
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  • Optimize Search Results Due to the flash problem with the sites, many snippits are less than optimal Search Phrase: Ford SUV Search Phrase: Ford truck fuel efficiency
  • Paid Search Ads
    • When was the last time you checked on your paid search ads?
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  • Check Your Translations
    • When was the last time you had a native speaker check the quality of your localization?
  • Mistakes With “Word for Word” Translation Not translated 「ホテル名」 「 US$40 以下」 「 US$200 以上」 「 US$ xx以上、 US$ xx以下」 「 111 件中 1 番目から 20 番目のホテル」 This should be on the right side of the currency box. ??? Wrong character 「ホテル名」 「全てのホテルを表示する」
  • Get the info to buy
    • When was the last time you were frustrated to had to register to get the simplest data about a product?
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  • Visited by Mobile Phone
    • When was the last time you visited your site by mobile or iPhone?
  • Home Page invisible on iPhone
  • Integrate Paid and Organic
    • How Many of you integrate paid and organic search data to find opportunities?
  • Leverage Paid + Organic Data
    • Identify missed opportunities – paid and organic
  • Maximize Paid and Organic Integration
    • What keywords are really converting in paid and organic?
    • What are “low-hanging fruit” that can be optimized
    Fixing copy on #1 organic listing saved $24k in 1 st month
  • Leverage Scorecards
    • How many of you use scorecards to motivate brands or to foster integration with traditional media?
  • Deploy Performance Metrics
    • Leverage Scorecards for governance to ensure consistent global performance goals are achieved.
    • Helps prioritize resource allocation
    • Effectively blend paid search and natural search for brand awareness and lead generation
    IBM’s global search performance increased 500% when BU level performance metrics implemented
  • Deploy Integration Metrics
    • Leverage Scorecards for governance to ensure consistent integration performance goals are achieved.
    • Effectively advertising and search for brand awareness and lead generation
  • Test Your Site
    • Act like a customer and see where you have bugs.
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  • Digital Asset Optimization
    • How many are doing Digital Asset Optimization?
  • Blended Search Results 37,000 social media content pages flood Google for Sony Bravia Often videos, blogs and Social Media bookmark sites outrank brand pages
  • Audience Participation
    • How many are focused on searcher interests?
  • Develop Content to Satisfy Searcher Needs How To related searches 80,000 searches monthly
  • Contact Me
    • Bill Hunt
    • Tel: 860.604.8063
    • Twitter: billhunt
    • Email: [email_address]
    • Blog: www.whunt.com