Brand – the brand representative ensures the page content is relevant and incorporated optimal keywords
Web Developer - creates and modifies code – ensures there are no spider traps and prominence is established with CSS and HTML
Copy Editor - Reviews and validates content – ensures primary keyword phrase is incorporated
QA Specialist - Checks pages against submitted content and standards, and validates all links in the page – ensures there are no spider traps, keyword prominence and flags any URL changes and ensures URL is in Google site map.
Search Impact Client Submits request Web Producer Reviews and adds instructions Quality Assurance Specialist Checks standards, links and content Web Producer Performs final review Brand Reviews and approves Request completion Launches to live servers Web Developer Develops code Graphic Designer Develops imagery Copy editor Edits / validates content
WW Search Engine Marketing Leadership Council A management system enabling Search Marketing Managers to drive best practice sharing and to interlock with the Interactive Marketing Teams/Corporate Webmasters and Brand Marketing Mangers Search Effectiveness Team Lead SEO Methodology & Content Management Marketing Web Dev Brand Brand Brand GEO GEO GEO 1. SEM campaign development 2. SEM best practices & knowledge sharing 3. SEO Methodology & Best Practices Corp Comm Paid Search Program Management GEO
Measure Performance with Scorecards Monitor pages ranking for specific keywords Creates a monthly “to do” list of pages to be audited for optimization Workflow management focusing on highest value keywords and pages first