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Why Research? If you jump into the tactical element without understanding fundamentals…  R esearch A ction C ommunication ...
Research <ul><li>Open Mind </li></ul><ul><li>Findings aren’t always obvious </li></ul><ul><ul><li>Look for crumbs and hint...
This Week ’s Objective <ul><li>Hands on experience </li></ul><ul><li>Increase your familiarity and understanding of social...
Google is your friend
Nielsen is your friend
Monitoring and Social Search <ul><li>Addict-o-matic  – Custom page of live sites for most recent social media stories. Use...
<ul><li>A few others to click through </li></ul><ul><ul><li>People search </li></ul></ul><ul><ul><ul><li>http://www.kgbpeo...
Okay guys, that will get you started. Later in the semester we will work on creating dashboards to better manage all this ...
Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Q...
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Research 2012

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online research comes in many forms.

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Transcript of "Research 2012"

  1. 1. Why Research? If you jump into the tactical element without understanding fundamentals… R esearch A ction C ommunication E valuation
  2. 2. Research <ul><li>Open Mind </li></ul><ul><li>Findings aren’t always obvious </li></ul><ul><ul><li>Look for crumbs and hints </li></ul></ul><ul><ul><li>No Results = Results </li></ul></ul><ul><li>Social Media focuses on emerging trends and influencers </li></ul><ul><li>National vs. local research </li></ul>
  3. 3. This Week ’s Objective <ul><li>Hands on experience </li></ul><ul><li>Increase your familiarity and understanding of social media search tools </li></ul><ul><ul><li>In other words click the links, visit the sites and play around with them… </li></ul></ul><ul><ul><li>Choose a topic, person and a business and search each platform. Tell us what you found in the comments section. </li></ul></ul>
  4. 4. Google is your friend
  5. 5. Nielsen is your friend
  6. 6. Monitoring and Social Search <ul><li>Addict-o-matic – Custom page of live sites for most recent social media stories. Use to determine where brands exist and don ’t. </li></ul><ul><li>HowSociable – Measures visibility across 32 metrics </li></ul><ul><li>Alltop – Alltop is an “online magazine rack” of popular topics. </li></ul>
  7. 7. <ul><li>A few others to click through </li></ul><ul><ul><li>People search </li></ul></ul><ul><ul><ul><li>http://www.kgbpeople.com </li></ul></ul></ul><ul><ul><ul><li>http://yoname.com </li></ul></ul></ul><ul><ul><ul><li>http://folowen.com </li></ul></ul></ul><ul><ul><li>General social search </li></ul></ul><ul><ul><ul><li>http://www.socialmention.com/ </li></ul></ul></ul><ul><ul><ul><li>http://whostalkin.com </li></ul></ul></ul><ul><ul><ul><li>http://www.icerocket.com </li></ul></ul></ul>
  8. 8. Okay guys, that will get you started. Later in the semester we will work on creating dashboards to better manage all this research. I am also working on getting you access to a paid service.
  9. 9. Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions?
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