Research 2012
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Research 2012

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online research comes in many forms.

online research comes in many forms.

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Research 2012 Research 2012 Presentation Transcript

  • Why Research? If you jump into the tactical element without understanding fundamentals… R esearch A ction C ommunication E valuation
  • Research
    • Open Mind
    • Findings aren’t always obvious
      • Look for crumbs and hints
      • No Results = Results
    • Social Media focuses on emerging trends and influencers
    • National vs. local research
  • This Week ’s Objective
    • Hands on experience
    • Increase your familiarity and understanding of social media search tools
      • In other words click the links, visit the sites and play around with them…
      • Choose a topic, person and a business and search each platform. Tell us what you found in the comments section.
    View slide
  • Google is your friend View slide
  • Nielsen is your friend
  • Monitoring and Social Search
    • Addict-o-matic – Custom page of live sites for most recent social media stories. Use to determine where brands exist and don ’t.
    • HowSociable – Measures visibility across 32 metrics
    • Alltop – Alltop is an “online magazine rack” of popular topics.
    • A few others to click through
      • People search
        • http://www.kgbpeople.com
        • http://yoname.com
        • http://folowen.com
      • General social search
        • http://www.socialmention.com/
        • http://whostalkin.com
        • http://www.icerocket.com
  • Okay guys, that will get you started. Later in the semester we will work on creating dashboards to better manage all this research. I am also working on getting you access to a paid service.
  • Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions?