Research 2012
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Research 2012

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online research comes in many forms.

online research comes in many forms.

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    Research 2012 Research 2012 Presentation Transcript

    • Why Research? If you jump into the tactical element without understanding fundamentals… R esearch A ction C ommunication E valuation
    • Research
      • Open Mind
      • Findings aren’t always obvious
        • Look for crumbs and hints
        • No Results = Results
      • Social Media focuses on emerging trends and influencers
      • National vs. local research
    • This Week ’s Objective
      • Hands on experience
      • Increase your familiarity and understanding of social media search tools
        • In other words click the links, visit the sites and play around with them…
        • Choose a topic, person and a business and search each platform. Tell us what you found in the comments section.
    • Google is your friend
    • Nielsen is your friend
    • Monitoring and Social Search
      • Addict-o-matic – Custom page of live sites for most recent social media stories. Use to determine where brands exist and don ’t.
      • HowSociable – Measures visibility across 32 metrics
      • Alltop – Alltop is an “online magazine rack” of popular topics.
      • A few others to click through
        • People search
          • http://www.kgbpeople.com
          • http://yoname.com
          • http://folowen.com
        • General social search
          • http://www.socialmention.com/
          • http://whostalkin.com
          • http://www.icerocket.com
    • Okay guys, that will get you started. Later in the semester we will work on creating dashboards to better manage all this research. I am also working on getting you access to a paid service.
    • Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions? Questions?