Becoming "Tuned In"

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A presentation about the book "Tuned In" - Uncovering the Extraordinary Opportunities That Lead to Business Breakthroughs

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Becoming "Tuned In"

  1. 1. Becoming TUNED IN Craig Stull, Phil Myers & David Meerman Scott A presentation by Bill Gammell about the book TUNED IN
  2. 2. … a presentation by Bill Gammell … (a fan of the book TUNED IN)
  3. 3. Help!
  4. 4. What’s up?
  5. 5. My widgets aren’t selling and I have a sales presentation on Tuesday and…
  6. 6. Wait, wait. S-l-o-w down.
  7. 7. The reason your widgets aren’t selling is because they’re not resonators .
  8. 8. Reso – what?
  9. 9. A resonator . It’s like this…
  10. 10. res o na tor [rez- uh -ney-ter] - noun 1. A product or service so powerful it sells itself. 2. An offering that connects to what your market values most.
  11. 11. I still don’t get it.
  12. 12. Well, can you think of a brand that solves a problem so well it sells itself?
  13. 13. Umm… I got nothing.
  14. 14. Why do I always get stuck with the winners?!
  15. 15. Let me give you some examples …
  16. 19. Mmm… Double tall, haf-caf vanilla…
  17. 20. … focus, my friend.
  18. 21. You see, a resonator is a product or service like Starbucks, American Idol or Google.
  19. 22. But I ain’t no Google.
  20. 23. True. But you can follow a proven 6-step method to help you uncover your resonator.
  21. 24. Hey! I once followed a step program. But I think there were 12 steps?? I remember when I first joined, I…
  22. 25. … F-O-C-U-S!
  23. 26. Oh, sorry. So, what are the steps ?
  24. 27. Let me show you.
  25. 28. Step One : Find unresolved problems
  26. 29. Step Two : Understand buyer personas
  27. 30. Step Three : Measure the impact
  28. 31. Step Four : Create breakthrough experiences
  29. 32. Step Five : Articulate powerful ideas
  30. 33. Step Six : Establish authentic connections
  31. 34. Hold on. Step two… ‘ Understand buyer…’
  32. 35. … Clueless.
  33. 36. On second thought, let me just give you this ...
  34. 37. What’s this?
  35. 38. A fantastic book that will walk you through the entire process.
  36. 39. I can feel its power!
  37. 40. Yep…it’s pretty powerful stuff.
  38. 41. Now, you, too can unleash the power !
  39. 42. Become TUNED IN by…
  40. 43. … listening to your CUSTOMERS and…
  41. 44. … your POTENTIAL CUSTOMERS…
  42. 45. … and buying this book.
  43. 46. More information: <ul><li>www.tunedinblog.com </li></ul><ul><ul><li>The book’s blog and where you can download the </li></ul></ul><ul><ul><li>first chapter absolutely free of charge! </li></ul></ul><ul><li>www.pragmaticmarketing.com </li></ul><ul><ul><li>The company behind the Tuned In method. </li></ul></ul><ul><li>www.webinknow.com </li></ul><ul><ul><li>A stellar blog by David Meerman Scott – </li></ul></ul><ul><ul><li>one of the book’s authors. </li></ul></ul>

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