WoodworkingNetwork Prospectus


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Woodworking Network is the wood manufacturing industry's business-to-business leading advertising and communications platform. Related publications include: Wood & Wood Products, Custom Woodworking Business, and Closets magazines.

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WoodworkingNetwork Prospectus

  1. 1. 2012…People expect information specific to them The most trusted source of information are their professional peersPeople want to be educated, not sold Digital counts! People want information different ways
  2. 2. Our Unique ApproachSegment each market to meet its specific needsDeliver woodworking professionals peer-to-peer connectionsUse media platforms that match their lifestyleProvide third-party validation of our engagement and audiences
  3. 3. Segmented, Targeted Audiences An audience of 47,000, the LARGEST distribution to the professional custom wood interiors market Uniquely delivering these converging audiences as closets companies have embraced cabinetry Custom Market and remodeling, and custom woodworkers have moved intoBPA Statement June 2012 storage solutions
  4. 4. An audience of over 31,000, the LARGEST distribution to the production woodworking marketBPA Statement June 2012 Production Market
  5. 5. Everything We Do Is Based onProfessional, Peer-to-Peer Focus
  6. 6. Sharing Their Success
  7. 7. Providing Recognition of Best Practices
  8. 8. Professional WoodIndustry’s MostValuable OnlineResourcesProviding more peer-to-peer contentDelivering fresh content continuouslyFeaturing more content overallWoodworkingNetwork.com
  9. 9. All Based on Woodworker Feedback…
  10. 10. “ As a woodworker in a one-man shop its easy to become "isolated“from the world. Although thats not necessarily bad thing, learning aboutwhats going on in the wood world through your web and print sources isgreat and simple. eugster96@xxx.xxxThank you for bringing many of these issues of over-regulation to ourattention. dmzehr@xxx.xxxExcellent informative news articles. Always several topics that interestme in each issue. I like the infusion of "Wood Science & Technology" inmost articles. hausknwa@xxx.xxx ”
  11. 11. “ The point about looking at who is actually working via permits is a time saver and Ill be using that idea. Thanks. joe.culpepper@xxx.xxx I read the topics that interest me, both for personal or business interests. Thanks for keeping me in the loop. khewittgump@xxx.xxx Like the articles on the Hardwood industry. rconti@xxx.xxx Nice, easy informative website. sandlizzard12@xxx.xxx Appreciate the Information .... Thanks! News and articles I am interested in. robinarchtech@xxx.xxx ”
  12. 12. More Fresh ContentFACT: woodworkingnetwork.com posts on average 21 new articles a day No one else even comes close!
  13. 13. Fresh ContentMonday Tuesday Wednesday
  14. 14. Vs. the Same Old ContentMonday Tuesday Wednesday
  15. 15. Covering Critical Events as They Occur
  16. 16. Providing theMost Current and High Value Information
  17. 17. And ALWAYS Linked to MOREInformation 1 2 3
  18. 18. The Results Prove It 23 1,430 results results
  19. 19. Webcasts that arePeer-Based Conversations
  20. 20. Not a Sales Pitch
  21. 21. Providing Video LeadershipThe largest number of professional woodworking videos -almost 250 editorial videos posted on our siteAveraging more than 3,600 views / month
  22. 22. The Industry’s Leading ReferenceEasy to use -arranged like awalk through awoodworkingplant
  23. 23. More than Just ListingsUseful How-to EditorialComparisons andChartsLively Presentation
  24. 24. Intuitive with Lots of Subcategories . . .Continuouslyupdated onlineLinks to Suppliers,Added Information Podcasts and Video
  25. 25. Red Book AlertsWeekly Product-Specific eNewslettersDeploys each Wednesdayto 28,0002013 Red Book Alertschedule by date
  26. 26. . . .Vs. a Phone Book
  27. 27. Unparalleled Industry Involvement AWI: Development Council WoodLINKS: Board of Directors CPA: Marketing Communications Committee AWFS: Tradeshow Committee WMMA: Membership Development Committee, International Business Development Committee, Public Policy Committee WMIA: Marketing Committee
  28. 28. The Most Active Participant in Key Industry EventsWe participate in more industry activities than ANYother mediaFor example, we were the ONLY media participating atthese recent high-level industry events
  29. 29. Projects Supporting the Industry
  30. 30. Part of the Industry Dialogue and Committed to Sharing Information State of the Industry updatesOnline trends
  31. 31. We Produce Leading Industry Events October 22-23, 2012 Vancouver, British Columbia February 27-March 1, 2013 New Jersey Convention Center October 24-26, 2013 Toronto, Canada
  32. 32. Third-Party Validation - PrintWe belong to BPA to provide third party proof of our audienceBPA is a not-for-profit founded in 1931BPA is controlled by companies that purchase media - every majornational advertising agency is a paid member so they can have proof ofaudienceCabinetmaker and FDM had been BPA members for years but withdrewabruptly in 2010
  33. 33. Third-Party Validation - Online
  34. 34. More Unique Domain (Websites) Inbound Links than Any Other Professional Website WoodworkingNetwork.com: 361 Cabinetmakerfdm.com: 144
  35. 35. Google Has More Links toWoodworkingnetwork.com Content WoodworkingNetwork.com: 1,480 Cabinetmakerfdm.com: 561 Google Links to Articles January – June, 2012
  36. 36. Alexa Ranking. . . Lower Is Better
  37. 37. January – July 2012 woodworkingnetwork cabinetmakerfdm.com1,400,0001,200,000 979,9481,000,000 800,000 600,000 400,000 239,556 200,000 0 January 12 February 12 March 12 (3/30/12) April 12 (4/30/12) May 12 (5/31/12) June12 (6/30/12) July12 (7/30/12) (1/27/12) (3/1/12) Source: Alexa WoodworkingNetwork.com cabinetmakerfdm.com
  38. 38. And These Rankings Don’t EvenInclude Our Related Professional Sites Closetsdaily.com Redbookonline.com Cabinetsandclosetsexpo.com Woodtechsummit.com Woodworkingexpo.ca
  39. 39. The Results of Our Online Investment Our online audience (unique visitors) increased by 56.3% in the past year!
  40. 40. Number of Visitors - 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 5,000 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Target: 367,410 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Page Views: 141,107 Unique Visitors Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 - Monthly Change: 22.8% Oct-10 Nov-10 Dec-10 Jan-11 Unique Visitors - Year to Year Change: 56.6% Dec 08 - Aug 12 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 woodworkingnetwork.com Aug-11 Sep-11 Oct-11 Nov-11 Linear (Unique Visitors) Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Number of Page Views Jul-12 Aug-12 - 100,000 120,000 140,000 160,000 20,000 40,000 60,000 80,000Dec-08 Jan-09Feb-09Mar-09Apr-09May-09Jun-09 Jul-09Aug-09Sep-09Oct-09Nov-09Dec-09 Jan-10Feb-10 ViewsMar-10Apr-10May-10Jun-10 Jul-10 Target: 82,750Aug-10Sep-10Oct-10Nov-10 Page ViewsDec-10 Jan-11Feb-11 Dec 08 - Aug12Mar-11Apr-11May-11 Linear (Views)Jun-11 Unique Visitors: 42,723 Jul-11 TRAFFICAug-11 woodworkingnetwork.comSep-11Oct-11Nov-11Dec-11 Jan-12 - Monthly Change: 7.3 %Feb-12Mar-12Apr-12May-12Jun-12 - Year to Year Change: 56.3% Jul-12Aug-12
  41. 41. Other Ways We Can Help… Vance has a unique range of servicesand capabilities to support virtually all of your marketing and communications activities
  42. 42. Vance ResearchResearch expertise, market expertise, industry credibility,access to databases, and our ability to promote researchresults as needed makes Vance a unique research partnerWe work with all formats and platforms, and provide bothqualitative and quantitative analysisExperience with B-to-B, consumer, retail, association andinstitutional clients
  43. 43. Vance Market Intelligence
  44. 44. Vance Online Education
  45. 45. Vance VideoYouTube capabilitiesIntegrated sharingiTunes / mobile enabled
  46. 46. Vance Video CustomPlatform: a platform to host your videosProduction: turnkey production of commercials, product demos, how-to videosVersions: versions for online, laptop, Apple, Android, etc.
  47. 47. Vance Mobile Mobile appsMobile texting campaigns
  48. 48. Vance Digital Development
  49. 49. Vance Social Media
  50. 50. Vance Custom Publishing
  51. 51. Vance Radio
  52. 52. Backed by the Industry’sLargest, Most Experienced and Most Involved Editorial Team
  53. 53. Experienced, Creative and Focused Marketing Partners
  54. 54. And the Industry’s Largest and Most Qualified Digital Media Team
  55. 55. Your Woodworking Network Partnership TARGETED – target your message to the specific audience you want ENGAGED – connect with your audience how, when and where they want TRUSTWORTHY AND COMMITTED – a company with 75+ years of industry involvement, a team with 130+ years of industry experience VALIDATED – 3rd party guarantees that you are reaching the audience you are paying for CUTTING EDGE – Progressive thinking coupled with the industry’s best and most comprehensive suite of online capabilities, solutions and support services
  56. 56. Thank you for your consideration,we look forward to exploring ways to grow our partnership