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Added to the group WebVisions 2008 by AmitRanjan
Slideshow Transcript
- Slide 1: The Language of Interaction Bill DeRouchey Ziba Design
- Slide 2: What can we learn from the objects…
- Slide 3: that surround us every day?
- Slide 4: What insight can they provide?
- Slide 5: People are surrounded by technology,
- Slide 6: products that we design and make…
- Slide 7: that they have to learn how to use.
- Slide 8: How do people figure it all out?
- Slide 9: People learn from past experiences.
- Slide 10: Interfaces inherit meaning from other interfaces.
- Slide 11: They unconsciously look for language.
- Slide 12: We need to see what people see.
- Slide 13: We need to seek inspiration.
- Slide 14: Inspiration from what we carry around.
- Slide 15: Inspiration from common interactions.
- Slide 16: Inspiration from what surrounds us.
- Slide 17: Inspiration from what guides us.
- Slide 18: Inspiration from what amuses us.
- Slide 19: Inspiration from what intimidates us.
- Slide 20: Inspiration from hacking it up.
- Slide 21: Inspiration from mixing it up.
- Slide 22: Inspiration from seeing the language.
- Slide 23: We create and curate this language…
- Slide 24: but language evolves and spreads.
- Slide 25: Languages always evolve.
- Slide 26: Power icon 01 Symbols start with one meaning…
- Slide 27: then evolve and extend that meaning.
- Slide 28: Photo: Livia Labate And migrate across domains.
- Slide 29: Meaning translates across products…
- Slide 30: to become a true icon.
- Slide 31: Or meaning can evolve…
- Slide 32: into which team possesses the arrow.
- Slide 33: Meaning can survive a long time.
- Slide 34: For example: Why green and red?
- Slide 35: Bad, negative. Good, positive.
- Slide 36: Start, on. Stop, off.
- Slide 37: ??? Why do we use red and green?
- Slide 38: They are inherited from traffic signals…
- Slide 39: Photo of railroad traffic signal which inherited from railroad signals…
- Slide 40: We need to decode communication.
- Slide 41: © Scott McCloud, Understanding Comics
- Slide 42: The language of interaction.
- Slide 43: Elements Relationships Principles Words Zoning Clarity Icons Layout Perspective Colors Isolation Purpose Shapes Priority Delight Sounds Proximity Surprise Motion Repetition Gesture Alignment Size Sequence Contour The language of interaction.
- Slide 44: Elements.
- Slide 45: Words. Labels are everywhere.
- Slide 46: Words. Instructing new users.
- Slide 47: Photo: Darwin Bell Words. Beneficial redundancy.
- Slide 48: Words. Command or label?
- Slide 49: Words. Simple or confusing? …
- Slide 50: Words. Redefining leads to confusion.
- Slide 51: Words. Clean and simple.
- Slide 52: Words. Inviting. Add a trip?
- Slide 53: Colors.
- Slide 54: Shapes. Which is a “button”?
- Slide 55: Shapes. Physical shape has meaning.
- Slide 56: Shapes. Physical shape has meaning.
- Slide 57: Shapes. “Look at me, I’m a button!”
- Slide 58: Shapes. Rounded rectangles evolve.
- Slide 59: Shapes. Underline = “I am a button.”
- Slide 60: Shapes. We don’t need shapes.
- Slide 61: Shapes. The whole side is a button.
- Slide 62: Shapes. Or the button disappears.
- Slide 63: Shapes. What’s interactable anymore?
- Slide 64: Gesture. First public exposure?
- Slide 65: Gesture. Cooties lead to gestures.
- Slide 66: Gesture. Tapping into natural motions.
- Slide 67: Relationships.
- Slide 68: Zoning. Families of controls/content.
- Slide 69: Zoning. An example: Amazon.
- Slide 70: Tempt Zoning. Dividing up the page.
- Slide 71: Tempt Tempt Zoning. Dividing up the page.
- Slide 72: Browse Tempt Tempt Zoning. Dividing up the page.
- Slide 73: Browse Tempt Tempt Re-Tempt Zoning. Dividing up the page.
- Slide 74: Browse Promote Tempt Tempt Follow up Zoning. Dividing up the page.
- Slide 75: Tempt Manage Browse Promote Tempt Tempt Follow up Zoning. Dividing up the page.
- Slide 76: Priority. There is a focus.
- Slide 77: Priority. Where is the importance?
- Slide 78: Priority. Where is the focus?
- Slide 79: Priority. Color used to create focus…
- Slide 80: …but multiple focuses is not focus.
- Slide 81: Priority. Distinguish the likely option.
- Slide 82: Priority. Promote the likely option.
- Slide 83: Priority. Create a hero.
- Slide 84: Principles.
- Slide 85: Clarity. Make sense or confusion?
- Slide 86: Clarity. Sacrifice meaning for… rad?
- Slide 87: Clarity. Anticipate the question.
- Slide 88: Clarity. Meaning from a distance.
- Slide 89: Clarity. Big fat letters.
- Slide 90: Clarity. Action = results.
- Slide 91: Perspective. Product or system?
- Slide 92: Perspective. Customized for who?
- Slide 93: Perspective. Is that really necessary?
- Slide 94: Perspective. Is that really necessary?
- Slide 95: Perspective. Is that really necessary?
- Slide 96: ! Surprise. Design for delight.
- Slide 97: Surprise. Anticipate frustration.
- Slide 98: Surprise. Anticipate frustration.
- Slide 100: More at www. push click touch .com “bill_derouchey@ziba.com “billder” on most social networks

