Slideshow transcript
Slide 1: Conversations with Everyday Objects Bill DeRouchey Ziba Design
Slide 2: 1. Theory 2. Practice
Slide 3: People are surrounded by technology,
Slide 4: products that we design and make,
Slide 5: that they have to learn how to use.
Slide 6: How do they figure it all out?
Slide 7: People learn from past experiences.
Slide 8: They unconsciously look for language,
Slide 9: but language evolves and spreads.
Slide 10: Power icon 01 Symbols start with one meaning,
Slide 11: then evolve and extend that meaning.
Slide 12: Meaning translates across products,
Slide 13: to become a true icon.
Slide 14: Meaning can survive a long time.
Slide 15: We need to see what people see.
Slide 16: We need to seek inspiration.
Slide 17: Inspiration from what we carry around.
Slide 18: Inspiration from common interactions.
Slide 19: Inspiration from what surrounds us.
Slide 20: Inspiration from what guides us.
Slide 21: Inspiration from what amuses us.
Slide 22: Inspiration from what intimidates us.
Slide 23: Inspiration from hacking it.
Slide 24: Inspiration from mixing it.
Slide 25: Inspiration from seeing the language.
Slide 26: We create and curate this language.
Slide 27: Elements Relationships Principles Words Layout Clarity Icons Isolation Perspective Colors Priority Appropriateness Shapes Proximity Purpose Sounds Repetition Delight Motion Alignment Gesture Sequence Size Contour The language of interaction.
Slide 28: Words. Command or label?
Slide 29: Words. Clarity or confusion?
Slide 30: Words. Avoid redefinitions.
Slide 31: Colors. Meaning or decoration?
Slide 32: Good. Forward. Start. OK.
Slide 33: Bad. Warning. Stop. Cancel.
Slide 34: Fire Bad. Tree Pretty.
Slide 35: Icons. Habit or meaning?
Slide 36: Gesture. Natural or cryptic?
Slide 37: Layout. Structure vs. beauty.
Slide 38: Priority. Where is the focus?
Slide 39: Priority. Create a hero.
Slide 40: Clarity. Make sense or confusion?
Slide 41: Clarity. Action = results.
Slide 42: Perspective. Product or system?
Slide 43: Appropriate. Is that really necessary?
Slide 44: Appropriate. Is that really necessary?
Slide 45: Appropriate. Is that really necessary?
Slide 46: Purpose. Be yourself.
Slide 47: Seeking interaction designers…
Slide 48: Presentation at: www. language of interaction .com More at: www. history of the button .com “bill_derouchey@ziba.com “billder” on most social networks



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