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Enabling New Personalized User Experiences for Travel & Transportation

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Presentation at the 2014 M-Enabling Summit, showcases how data, mobile and personalized information and services are set to revolutionize the user experience in transportation, travel and tourism.

Presentation at the 2014 M-Enabling Summit, showcases how data, mobile and personalized information and services are set to revolutionize the user experience in transportation, travel and tourism.

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  • 1. Copyright © 2014 IBM Corporation Enabling New Experiences for Travel & Tourism Data Environments Bill Curtis-Davidson (@BCurtisDavidson) Executive Architect IBM Human Ability & Accessibility Center June 2014 – M-Enabling Summit
  • 2. Copyright © 2014 IBM CorporationSlide 2 -- #MEnabling14 – @BCurtisDavidson • A person's perceptions + responses that result from use or anticipated use of product, system or service. • The users' emotions, beliefs, preferences, perceptions, physical + psychological responses, behaviors, accomplishments. • Occuring before, during and after use. What is “user experience” (UX)? User Use ContextSystem Factors that influence the User Experience
  • 3. Copyright © 2014 IBM CorporationSlide 3 -- #MEnabling14 – @BCurtisDavidson What is “user experience” (UX)? GOOD BAD Ease of UseUtility Efficiency User Use ContextSystem
  • 4. Copyright © 2014 IBM CorporationSlide 4 -- #MEnabling14 – @BCurtisDavidson Today’s Travel Experiences Apps are not always accessible, and are often not designed to support the entire travel UX / journey. Users move between different apps, experience is not cohesive.
  • 5. Copyright © 2014 IBM CorporationSlide 5 -- #MEnabling14 – @BCurtisDavidson Today’s Travel Experiences Enabling a cohesive user experience, even when apps are accessible, requires data about built environment accessibility, accessibility services + accessible info.
  • 6. Copyright © 2014 IBM CorporationSlide 6 -- #MEnabling14 – @BCurtisDavidson Tomorrow’s Experiences App developers in different travel & tourism domains will utilize shared data environments with accessibility data, and will work to ensure all Uis are accessible. Shared Data Environments Airports Cities Resorts
  • 7. Copyright © 2014 IBM CorporationSlide 7 -- #MEnabling14 – @BCurtisDavidson How Do We Get There? For example, in an airport, there will be a shared data hub including accessibility data, and application developers can develop apps that provide a better user experience. Airport Operational DB Air Carriers Hotels Dining Snacks Taxis Parking Transit Buses & Shuttles
  • 8. Copyright © 2014 IBM CorporationSlide 8 -- #MEnabling14 – @BCurtisDavidson How Do We Get There? Airport Operational DB Air Carriers Hotels Dining Snacks Taxis Parking Transit Buses & Shuttles Ease of UseUtility Efficiency Used before, during and after travel + tourism activities The shared data hub with accessibility data, will enable the design of new applications that better support the use context and improve the user experience for everyone. Shared Data Environment Desktop Web, Mobile, Kiosk + other user-facing travel + tourism apps
  • 9. Copyright © 2014 IBM CorporationSlide 9 -- #MEnabling14 – @BCurtisDavidson Example IBM Project #1 IBM is a leading technology partner (2014-15) on a TRB airport collaborative research project (ACRP 07-13) on enhancing airport wayfinding for the elderly + PWDs
  • 10. Copyright © 2014 IBM CorporationSlide 10 -- #MEnabling14 – @BCurtisDavidson Example IBM Project #2 IBM is partnering with Smarter Cities + disability orgs to develop regional accessibility data hubs + accessible mobile apps apps tied to transporation, travel + tourism
  • 11. Copyright © 2014 IBM CorporationSlide 11 -- #MEnabling14 – @BCurtisDavidson • Bill Curtis-Davidson A Call to Action Let’s work together to develop shared data and create accessible location-based services + apps that offer a better travel + tourism user experience for the aging, PWDs + everyone.
  • 12. Copyright © 2014 IBM CorporationSlide 12 -- #MEnabling14 – @BCurtisDavidson Bill Curtis-Davidson Web: http://www.ibm.com/able/ Mobile: 404-307-4607 Email: wacurtis@us.ibm.com Twitter: @BCurtisDavidson LinkedIn: Bill Curtis-Davidson Engage with Us to Innovate