Marketing for primary care and specialty providers   decatur al mgma
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Marketing for primary care and specialty providers decatur al mgma

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Marketing for primary care and specialty providers   decatur al mgma Marketing for primary care and specialty providers decatur al mgma Presentation Transcript

  • William F. Cockrell FACMPE
  • About Me  Started in Healthcare Management in 1981  Active in MGMA  FACMPE  Started my company in 2007  Full time in 2010  Cockrell and Associates, LLC  Strategic planning and Marketing  Operations and EMR Implementation  Human Resources  Data  Patient Centered Medical Homes (PCMH) and Other New Delivery Models
  • Is Marketing Necessary?  “Marcus Welby, MD”  “Private Practice”  “Becker”  Etc.
  • Historical  Word of Mouth  Relatives  Friends  Newspaper  New Physician Announcement  Yellow Pages
  • Business Card Sample
  • Historical  The Rules  Don’t talk about yourself (brag)  Don’t Talk About Anyone Else  Just the Facts – Name, Address, Phone, etc.
  • Current – Primary Care  What  Your Sweet Spot  Services  Diagnostics  Sub Specialties  Other (pharmacy, etc.)  Accessibility  Location  Parking  Patient Focus  Medical Home  Patient Satisfaction
  • Current – Primary Care  How  Print  Paper  Magazines  Special publications  Mail  Direct Mail  Targeted  New Residents  Other  Social Media  Other
  • Current - Specialists  Primary Care  What  Your Sweet Spot  Specialty focus only (PCPs keep their patients)  Report turn around time  Outcomes  Cost  Efficiency  How  Education  Social Media
  • Current – Specialists  Patient  What  Your Sweet Spot  Services  Diagnostics  Sub Specialties  Other (pharmacy, etc.)  Accessibility  Location  Parking  Patient Focus
  • Current – Specialists  Market To:  Current Patients  New Residents  Other  How  Paper  Education  Social Media
  • Current – Primary Care and Specialty  Payers  Outcomes  Efficiency  Patient Satisfaction
  • Internet Example website 360 Facebook
  • Now and Future  Do it yourself because others are doing it for you  You have control over your information  Others use data from other sources  BCBS  HealthGrades  Medicare – Physician Compare  Delivery Models  RCO  ACO  It’s All About DATA and everyone can get parts of it  But who interprets it?
  •  Why Not The Best  BCBS  Medicare
  • Physician Compare Physician Compare
  • MGMA 2011
  • Now and Future - Summary  Key Elements  Data  Quality  Satisfaction  Efficiency  Deliver the Message To:  Patients  Other Providers  Payers  Networks
  • Now and Future - Summary  Key Elements  Practice Details  What Makes You Special  What’s Your Target  Age  Sex  Location  Census data  Education
  • William F. (Bill) Cockrell FACMPE Cockrell and Associates, LLC (205) 208-0010 bcockrell@caahms.com