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Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
Tripping over reference -wi (2007)
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Tripping over reference -wi (2007)

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  • 1. Tripping Over Reference The importance of link placement (and other stuff) Bill Pardue ( [email_address] ) PR for Virtual Reference—7/24/07
  • 2. Placement is promotion! <ul><li>Press releases, handouts, ads, etc. tend to create brief “spikes” in usage. </li></ul><ul><li>Proper placement assures that people will find the link to VR when and where they need it! </li></ul><ul><li>(This doesn’t mean not to do handouts, ads, etc.!) </li></ul><ul><li>Source: Elaina Norlin, “Creating a Purple Cow, VRD 2005. </li></ul>
  • 3. Not just a “QuestionPoint thing” <ul><li>Promote multiple avenues for reference: </li></ul><ul><ul><li>Chat </li></ul></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>VOIP (If you have it! We don’t.) </li></ul></ul><ul><ul><li>Phone & in-person </li></ul></ul><ul><li>But today, we’re talking about AskAway/QP! </li></ul>
  • 4. Looking at the statistics <ul><li>Looked at referrer page info from QP </li></ul><ul><li>Three months: 458 Sessions </li></ul><ul><li>139 sessions from home page & catalog </li></ul><ul><li>319 came from everywhere else! </li></ul><ul><li>70% of sessions originated from places other than home page & catalog </li></ul>
  • 5. December 2006 Stats (more detail) <ul><li>136 Total chat sessions </li></ul><ul><ul><li>Home Page: 48 referrals </li></ul></ul><ul><ul><li>Websites/DBs page: 17 </li></ul></ul><ul><ul><li>Kids World: 17 </li></ul></ul><ul><ul><li>Catalog: 9 </li></ul></ul><ul><ul><li>Contact Us: 7 </li></ul></ul><ul><ul><li>38 sessions from other locations! </li></ul></ul>
  • 6. Placement tips <ul><li>Get your link: </li></ul><ul><ul><li>As part of the basic page template </li></ul></ul><ul><ul><li>“ Above the fold” (test it at 800x600) </li></ul></ul><ul><li>Use graphic and brief text </li></ul><ul><ul><li>AskAway branding essential, but make sure patron understands what it is! E.G., “Ask a Question Live Online” or “Get Live Online Help” </li></ul></ul>
  • 7. Current practices (a quick look) <ul><li>Looked at 20 libraries </li></ul><ul><li>Home page link: 19 (why not 20?) </li></ul><ul><li>Part of site “template”: 8 </li></ul><ul><li>Link via catalog: 0 </li></ul><ul><li>Placement (homepage): </li></ul><ul><ul><li>Low: 5 lower left; 1 lower right; 2 lower center </li></ul></ul><ul><ul><li>High: 4 upper left; 5 upper right; 2 upper center </li></ul></ul><ul><ul><li>1 Dead center </li></ul></ul>
  • 8. Think about your vendors <ul><li>Your catalog </li></ul><ul><li>Your subscription databases </li></ul><ul><ul><li>FirstSearch, Gale, Ebsco, Proquest, Wilson, etc. </li></ul></ul><ul><ul><li>Many support “branded” links, which can include VR service. Contact your vendor for details. </li></ul></ul><ul><li>We’ve had relatively few sessions from these, but why not catch what you can? </li></ul>
  • 9. FirstSearch admin module <ul><li>Interface Display > Your Library Settings > Your Library </li></ul>
  • 10. How it shows up:
  • 11. Gale Group admin module <ul><li>Locations/Select your location (like GRC)/Customer Links </li></ul>
  • 12. How it shows up:
  • 13. Do you maintain any other sites? <ul><li>E.G., Community information directories (like NorthStarNet) </li></ul>
  • 14. Market it as local information <ul><li>“ Ask a question about Arlington Heights” </li></ul><ul><li>Don’t necessarily play up the librarian angle as the main point! </li></ul>
  • 15. Links on other community sites? <ul><li>Town/village site </li></ul><ul><li>Chamber of Commerce </li></ul><ul><li>Social service agencies </li></ul><ul><li>Be ready to answer questions relevant to these sites or to arrange referrals! </li></ul><ul><li>There’s a political element to this. </li></ul>
  • 16. The Downtown Business Association
  • 17. Look for social sites/blogs! <ul><li>Not just your own blog </li></ul><ul><li>Look for other sites where people might post comments/questions—post answers and give your URL! </li></ul><ul><li>For example: </li></ul><ul><ul><li>http://tinyurl.com/shasy </li></ul></ul>
  • 18. Think of anywhere else! <ul><li>E.G., In the signature of outgoing e-mails to patrons: </li></ul>--Bill Pardue   Ask Us--We Answer! Also contact us via Live Chat or IM!: http://tinyurl.com/toqqb   ---------------------- Arlington Heights Memorial Library Information Services Dept., Reference Section 500 N. Dunton Ave., Arlington Heights, IL  60004 847-392-0100
  • 19. Also see Sara Houghton’s presentation: <ul><li>&quot;Reaching Patrons: Online Outreach for Public Libraries&quot;: http:// librarianinblack.typepad.com/onlineoutreach/index.html </li></ul>
  • 20. We’re after the “long tail!” <ul><li>Most of these won’t contribute large numbers </li></ul><ul><li>You’re doing this to increase referrals incrementally. </li></ul><ul><li>1 or 2 per month from multiple sources begins to add up! </li></ul>
  • 21. Checking your referrals: Start at the My QuestionPoint page, click on View Service History
  • 22. Checking referrals, cont’d: <ul><li>Then click Reports/Form Fields . Select month and uncheck everything but “referrer”. Select “View Excel file,” then “Submit.” </li></ul>
  • 23. Other stuff <ul><li>Alliances/Mucking About: </li></ul><ul><ul><li>http://www.beepcentral.com </li></ul></ul><ul><ul><li>http://www.arlingtonheights.org </li></ul></ul><ul><li>VLogs </li></ul><ul><ul><li>http://www.ahml.info/vlog/vault.asp </li></ul></ul><ul><ul><li>http:// www.youtube.com/profile?user = LibVlog </li></ul></ul>

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