Through 2010, until 1/11: prominent “contact us” link (qwidget on contact us page and select other pages) Regular growth over SMLY: 37% (range of 8%-75%) Average QP sessions for our patrons: 388
To save space, “Contact Us” relegated to lower right side (footer). Still prominent on other pages (actual qwidget replaced by expanding graphic) Monthly VR use over SMLY decreased an average of 10% Average QP sessions for our patrons: 341
Increased visibility of chat in the homepage header. SOPAC catalog: Chat on catalog results and patron login/account pages Jan: up 62% over SMLY (649 contacts) Feb: up 91% (654 contacts)
Be part of the header/above the fold Graphic w/brief text is best Branding=good, but make it clear what it is! Qwidget or graphic is better than a text link.
Your catalog Many subscription databases have branding options Gale, Ebsco, Proquest, etc. Branded links can include VR service. They might even support a chat widget (some Ebsco) Contact your vendor for details. We’ve had relatively few sessions from these, but why not catch what you can?
Be ready to answer questions relevant to these sites or to arrange referrals! There’s a political element to this.
Tripping over reference -pla 2012
Tripping Over ReferenceThe importance of link placement (for getting really boffo stats!) Bill Pardue (email@example.com) Arlington Heights Memorial Library
Placement=promotion!• Handouts, etc. > spike usage (still OK, but not enough)• Placement = point of service• The “Contact Us” or “Help” pages are not enough!• Don’t make people find out where your chat is.Source: Elaina Norlin, “Creating a Purple Cow, VRD 2005.
Not just a “QuestionPoint thing”• Promotes: – Chat – Email – SMS – Even phone