Interaction Design
A revolution of quality.
Bill Abel
Slaughter Group

What is Interaction Design?
• Interaction Design (IxD) is the branch of user experience design that defines
the structure and behavior of interactive products and services.
• i.e. IxD defines in detail how websites, web apps, software will look, function,
and behave.
• Interaction Design spawns from interface design, industrial design product
design, software design and development, cognitive psychology, visual
design, anthropology, etc.

History of IxD
• 1980’s - Interaction Design was coined Bill Moggridge (designed the first
laptop) and Bill Verplank (designed the Xerox Star GUI)
• 1990’s - The Web popularizes information architecture, user experience
design, usability, and other related tools, and techniques
• In 2003, the IxDA was formed. The Interaction Design Association.
• In February