Bill Sebald www.GreenlaneSEO.com [email_address] Marketing With

Things To Remember Respect the Twitter Community Like most social media, the users want a clean community value Brands are not always welcomed, but permission marketing works Twitter is “What You Make It,” But Don’t Make It a Spamming Tool Think Differently About Marketing Twitter works for branding and communicating with clients. Make sure to have something valuable to say.

Respect the Twitter Community

Like most social media, the users want a clean community value

Brands are not always welcomed, but permission marketing works

Twitter is “What You Make It,” But Don’t Make It a Spamming Tool

Think Differently About Marketing

Twitter works for branding and communicating with clients. Make sure to have something valuable to say.

Creating The Twitter Account Come up with a friendly, community name Playful names tend to connect better with consumers than corporate names; it suggests a little more interest in the community value Upload a friendly icon that’s clear at small sizes In a sense, this is your branding and your voice Include your URL and message in your profile Many tools that use the Twitter API also republish your link. This is good for SEO. Though Twitter currently “nofollows” these links, other sites may not.

Come up with a friendly, community name

Playful names tend to connect better with consumers than corporate names; it suggests a little more interest in the community value

Upload a friendly icon that’s clear at small sizes

In a sense, this is your branding and your voice

Include your URL and message in your profile

Many tools that use the Twitter API also republish your link. This is good for SEO. Though Twitter currently “nofollows” these links, other sites may not.

Earn Followers Target Tweeters who are interested in your message Find people who may be interested with sites like Twellow.com , WeFollow.com , JustTweetIt.com , Twibs.com , Twubble , WhoShouldiFollow . Find Tweeters who are similar to you and follow their followers The more you follow and communicate with, the more likely they are to follow you. Integrate Twitter into your Google search to help find people via Google http://www.greenlaneseo.com/blog/2009/03/real-time-search-via-twitter-on-google/

Target Tweeters who are interested in your message

Find people who may be interested with sites like Twellow.com , WeFollow.com , JustTweetIt.com , Twibs.com , Twubble , WhoShouldiFollow .

Find Tweeters who are similar to you and follow their followers

The more you follow and communicate with, the more likely they are to follow you.

Integrate Twitter into your Google search to help find people via Google

http://www.greenlaneseo.com/blog/2009/03/real-time-search-via-twitter-on-google/

Start Tweeting Connect With Your Followers Be a real, passionate, approachable Tweeter. Retweet, @reply, and direct message your audience. Learn the lingo. Don’t just post marketing tweets – share your thoughts and opinions. Use a 301 redirect link shortening service I like http://bit.ly because it also provides click-through stats, but several exist. Check out http://www.greenlaneseo.com/blog/2009/03/seo-friendly-link-shortening-services/ Leave room in your Tweets for retweets 140 characters isn’t a lot, but leave character space for people to retweet.

Connect With Your Followers

Be a real, passionate, approachable Tweeter. Retweet, @reply, and direct message your audience.

Learn the lingo.

Don’t just post marketing tweets – share your thoughts and opinions.

Use a 301 redirect link shortening service

I like http://bit.ly because it also provides click-through stats, but several exist. Check out http://www.greenlaneseo.com/blog/2009/03/seo-friendly-link-shortening-services/

Leave room in your Tweets for retweets

140 characters isn’t a lot, but leave character space for people to retweet.

Start Tweeting Auto Reply Your Followers Use TweetLater.com to set up auto response messages to direct message anyone who follows you: ex: Thanks for following me! Looking forward to Tweeting with you about great deals at www.mysite.com Stay In Touch With Email Updates TweetLater.com also allows you to receive email updates to see who responds and retweets your message.

Auto Reply Your Followers

Use TweetLater.com to set up auto response messages to direct message anyone who follows you: ex: Thanks for following me! Looking forward to Tweeting with

you about great deals at www.mysite.com

Stay In Touch With Email Updates

TweetLater.com also allows you to receive email updates to see who responds and retweets your message.

Manage Your Tweets Use Free Applications To Manage Tweets Download a program like TweetDeck to bucket your friends, conversations, and groups (In my opinion, Twitter without this tool is way less powerful)

Use Free Applications To Manage Tweets

Download a program like TweetDeck to bucket your friends, conversations, and groups (In my opinion, Twitter without this tool is way less powerful)