A journey in place sensitivemedia – or ‘augmented what?’     Guardian Mobile Business Summit            19 November 2012  ...
Abandoned cars and weekly arsonBingfield Park, Rufford Street 2002   Pics – Mark Bailey
www.kingscrossenvironment.com2006-2013Blog - 1,488 articles400-500 readers a dayArea 1 mile long 0.5 mile wide
Thousands of stories focused on tiny               areasPlace is a critical part of desiring and       consuming informati...
‘explore local , place                                 sensitive, public service                              content in a...
Perceptions of augmented reality                                   Difficult                                   Expensive  ...
Talk About Local’s open source code simplifies workflow                                   to get your content from a CMS i...
Forget   New posts with geotags   in your feed   automatically upload to   Layar – with click   through to your site and  ...
http://talkaboutlocal.org.uk/ar    Here you can find    •   Source code    •   Project blog    •   BBC TV piece    •   Gua...
Our learning:    Tech early adopters    Google and mobile search    Newspapers missing potential of place
Early adopters of augmentedreality are out of date
“Yeah I downloaded an AR       2013 Hardware and AR software  app last year it was really   has hugely improved, easilyfla...
Search engines decide what is ‘near’your potential customer on mobilesearch even if you geo tag –the‘Starbucks street’
Google in search decides what content is nearyou using its own proprietary approachYou as a content producer have no say i...
News and TV mobile apps feel weirdafter you have used true locationsensitive services
How the mobile experience     of big media orgs feels to    me after using augmented            local content   Makes litt...
Place has been a cue toprovide content and salesmedia for over 100 years– the potential for mobile  vastly underexploited
Yelp monocle – built          into regular Yelp iOs          appThe Times (fashion)interesting work withAurasma.com
Advice, support, practical experience of geo tagging, producing and                 consuming geo-sensitive content       ...
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William perrin guardian mobile business summit 2012

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Talk on public service content and augmented reality

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William perrin guardian mobile business summit 2012

  1. 1. A journey in place sensitivemedia – or ‘augmented what?’ Guardian Mobile Business Summit 19 November 2012 William Perrin @willperrin http://talkaboutlocal.org/ar
  2. 2. Abandoned cars and weekly arsonBingfield Park, Rufford Street 2002 Pics – Mark Bailey
  3. 3. www.kingscrossenvironment.com2006-2013Blog - 1,488 articles400-500 readers a dayArea 1 mile long 0.5 mile wide
  4. 4. Thousands of stories focused on tiny areasPlace is a critical part of desiring and consuming informationHow to inject place into the reading experience? For blogs with no budget?
  5. 5. ‘explore local , place sensitive, public service content in augmented reality environments to allow people to experiment quickly and easily’http://talkaboutlocal.org.uk/ar/
  6. 6. Perceptions of augmented reality Difficult Expensive Labour intensive "long and painful process" Derek Brown, Digital Editor, The Sun describing AR pullout (PrintWeek 27 July 2012)http://talkaboutlocal.org.uk/ar/
  7. 7. Talk About Local’s open source code simplifies workflow to get your content from a CMS into geo located AR environment http://talkaboutlocal.org.uk/ar Paste feed into our Geotag on a blog CMS Copy your RSS feed webform Click Copy Paste Wordpress.org – with geo tagging pluginhttp://talkaboutlocal.org.uk/ar/
  8. 8. Forget New posts with geotags in your feed automatically upload to Layar – with click through to your site and ‘take me there’ directionshttp://talkaboutlocal.org.uk/ar/
  9. 9. http://talkaboutlocal.org.uk/ar Here you can find • Source code • Project blog • BBC TV piece • Guardian articles
  10. 10. Our learning: Tech early adopters Google and mobile search Newspapers missing potential of place
  11. 11. Early adopters of augmentedreality are out of date
  12. 12. “Yeah I downloaded an AR 2013 Hardware and AR software app last year it was really has hugely improved, easilyflaky, crashed my phone and embedded in your app there was nothing interesting in it. Haven’t looked at it since”
  13. 13. Search engines decide what is ‘near’your potential customer on mobilesearch even if you geo tag –the‘Starbucks street’
  14. 14. Google in search decides what content is nearyou using its own proprietary approachYou as a content producer have no say in thisStrongly skewed to entities in directories
  15. 15. News and TV mobile apps feel weirdafter you have used true locationsensitive services
  16. 16. How the mobile experience of big media orgs feels to me after using augmented local content Makes little or no use of the phones power to provide place contextLawyers – this is an ironic, satirical presentation
  17. 17. Place has been a cue toprovide content and salesmedia for over 100 years– the potential for mobile vastly underexploited
  18. 18. Yelp monocle – built into regular Yelp iOs appThe Times (fashion)interesting work withAurasma.com
  19. 19. Advice, support, practical experience of geo tagging, producing and consuming geo-sensitive content http://talkaboutlocal.org/ar contact - hello@talkaboutlocal.org @willperrin

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