public service news - starting with the internet - william perrin salford

William Perrin TAL alt.local.tv What if you started with the internet? OFCOM ‘Future of Local Media’ Salford Innovation Forum 22 September 2009 William Perrin Talk About Local Ltd http://talkaboutlocal.org

www.kingscrossenvrionment.com 200-300 people per day over 700 articles Four (ish) volunteer writers £10 per month

http://kingtonblackboard.org TAL – train 3,000 people by Spring 2011

TAL – in 150 places in England http://w14london.ning.com

Community TV done on the web
50 films on Kings Cross
YouTube – embedded in Typepad blog
You don’t need to pay for streaming
2007 proof of concept only
http://northkingscross.typepad.co.uk/kxtv/

Is unwell ‘ There is a clear threat to continued provision of an alternative regional TV news service to the BBC’ OFCOM The surplus generated by premium advertising was sufficient to allow the implicit subsidy of public or social goods..... But that subsidy is no longer available. Digital Britain report

Bob maxwell Citizen kane ‘ The priority for the Government is to focus on what is essential, and for most people it is news. ‘ DCMS news con doc

‘ Local websites of all shapes and sizes are providing community news and information to hundreds of thousands of people.....grass roots media can provide an accurate, reliable, popular sources of news and information without regulation or subsidy. Their news values and thresholds are new, reflecting grass roots interests and priorities .’ Digital Britain report

‘ The only people who read such illiterate ‘local’ online rubbish are the halfwits who spend the wee small hours writing such tosh and railing against the unfairness of life, instead of going out and getting one’ Holdthefrontpage.co.uk Johnson press website

(unfair) Internet perception of traditional public service TV budgets

Tough to get public service TV costs down
Legacy cost bases
Pensions
Unionised work force
Legal and process
Regulation
Legacy methods of production
50yo technology
Expensive hardware
Production values fetish
BBC sets high floor

Dogme manifesto Clerks
Dogme 95
Clerks
New entrants
low budget
high quality
back to basics
Breaking The Waves – Lars Von Trier Clerks – Kevin Smith

Truth and accuracy We strive to be accurate and establish the truth of what has happened. Accuracy is more important than speed and it is often more than a question of getting the facts right. We will weigh all relevant facts and information to get at the truth. Our output will be well sourced, based on sound evidence, thoroughly tested and presented in clear, precise language. We will be honest and open about what we don't know and avoid unfounded speculation. Serving the public interest We seek to report stories of significance. We will be vigorous in driving to the heart of the story and well informed when explaining it. Our specialist expertise will bring authority and analysis to the complex world in which we live. We will ask searching questions of those who hold public office and provide a comprehensive forum for public debate. Impartiality & diversity of opinion We strive to be fair and open minded and reflect all significant strands of opinion by exploring the range and conflict of views. We will be objective and even handed in our approach to a subject. We will provide professional judgments where appropriate, but we will never promote a particular view on controversial matters of public policy or political or industrial controversy Public service news values are an editorial, cultural and business decision, not magic Can we bring these values to video and other news on the web? News values

Local Public Service News Manifesto
Fair
Truthful
Proportionate
Provocative
Playful
Local
Low cost
Not boring
Not evil

http://localme.org.uk/static Commissioned daily news YouTube or bliptv embed Other local news from community YouTube of submitted Feature daily best human interest or arts Public service ads – not overly commercial to keep community feel

http://localme.org.uk/static Integrated feed from 14 hyperlocal blogs ‘ informing ’ Feed from Help Me investigate ‘ campaigning and interrogating ’ Daily feature best local content ‘ informing ’

http://localme.org.uk/static Ultra local sport – an under served market Twitter feed from local event streamed for cash ‘ informing ’ Loose copyright – attribution only

Local public service internet news
Person from local social media scene as ‘controller’ - £35k
Controller commissions one news video a day, say £150 – have to pay for news
Curate other video, audio and text content with community
Web costs minimal – £50 month
<£100,000 all in
Two orders of magnitude less than local TV (Ofcom - £40-£60m)
RhubarbRadio and MonTV similar
Grouping forming in West Midlands
Happy to talk IFNC
@bounder @hadleypaul @evansrob @chrisunitt @mike_rawlins

William Perrin TAL Simple, modern, low cost community websites If you want a session in your area drop us a line – [email_address] We mainly work with UK online centres but will use other facilities

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public service news - starting with the internet - william perrin salford

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