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NHS World Service
 

NHS World Service

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Widely circulated discussion slides, posted with permission of head of NHS Choices, Gary Ashby

Widely circulated discussion slides, posted with permission of head of NHS Choices, Gary Ashby

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    NHS World Service NHS World Service Presentation Transcript

    • National Health Service How new internet technologies could bring benefits of the NHS to the World, without the World having to come here. William Perrin – a personal view 18th April 2008 World
    • Health Information and the Internet
      • Health continually in the top 5 searched topics
      • 1.5M hits on NHS Direct a month
      • 3,000 health searches a week on Directgov
      • More than 50% of patients use the Internet to find out about their condition
      • Internet sometimes ahead of telephone for NHS Direct
    • Wealth of public sector health information in UK
      • Free from bias by drugs companies etc, underpinned by NICE
      • Superb asset
      Designed for self management of long-term illness
      • Provides health information and advice supported by 24x7 nurse advise and helpline
      • 1.5M hits a month
      • Content in 13 different languages
      • Speech Enabled
      Putting you in control of your healthcare and helping you make choices about your health NHS Choices NHS Direct Expert Patients Programme
    • Who’s all the information for?
        • People who are ill
        • Practitioners
        • Carers
        • Challenge to reach people who don’t come to our sites
    • Bigger web audiences now come from taking information to the audience, rather than bringing them to you BBC Worldwide on myspace 20,718 friends
      • Not about bringing more people to your platform
      • Let others reuse your information – new ‘mashing’ approach.
      • Silly name, cheap and easy technologies
      • BBC leading the way with facebook, myspace and i Google
      BBC content on iGoogle 240 different gadgets BBC Radio 1 on facebook 19,327 fans
    • Worldwide healthcare advice
      • Lack of sources without vested interests
      • Truly neutral English language healthcare advice hard to come by outside the UK
    • National Health Service – how it could work “… .absence of any means for sharing good practice and learning between development project agencies and countries.” Lord Crisp Global Health Partnerships
      • We invite other governments and NGOs to embed NHS information into their own emerging healthcare web sites
      • New technology allows this to happen at low to zero cost to the UK and the recipient – so called “data mashing”
      • Resonance with BBC World Service news - public service ethos, neutrality, hard truths
      World
    • Why limit it to English speaking world? Giving benefits of the NHS to the world. Without the world having to come here. NHS Information already available in: Arabic, Bengali, French, Gujarati, Korean, Polish, Portuguese, Punjabi, Somali, Spanish, Turkish & Urdu Both mock ups here use real NHS information, copied off NHS websites
    • Next Steps
      • This is a concept demonstrating what is possible to elicit interest and discussion amongst officials
      • Concept comes from a technology angle – no idea if it fits in with the overall direction of travel of health or aid policy
      • NHS Choices, which is centralising much consumer facing information already has the capability to push the information out for re-use
      • Ask Power of Information Taskforce to look at it
      • Demand side uncertain – do other countries or NGOs want this?
      • Possible for NHS 60 th anniversary ? Giving the NHS to the world ? Without the world having to come here?